3of13 - Making Information Pay 2010 (Kelly Gallagher, RR Bowker)
Upcoming SlideShare
Loading in...5
×
 

3of13 - Making Information Pay 2010 (Kelly Gallagher, RR Bowker)

on

  • 2,924 views

 

Statistics

Views

Total Views
2,924
Slideshare-icon Views on SlideShare
2,845
Embed Views
79

Actions

Likes
3
Downloads
97
Comments
0

3 Embeds 79

http://www.slideshare.net 76
http://www.slideshare.net:80 2
http://minoguchi.tumblr.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    3of13 - Making Information Pay 2010 (Kelly Gallagher, RR Bowker) 3of13 - Making Information Pay 2010 (Kelly Gallagher, RR Bowker) Presentation Transcript

    • Publishing Points of No Return– A Consumer Perspective Bowker PubTrack™ Consumer - © 2010
    • 2 Bowker PubTrack™ Consumer - © 2010
    • Bowker PubTrack™ Consumer - © 2010 3
    • significant impacts affecting consumer points of no return… 4 Bowker PubTrack™ Consumer - © 2010
    • #1 proliferation of choice and access to content 5 Bowker PubTrack™ Consumer - © 2010
    • New Model Book Demand Chain The Consumer has become King or Queen! Consumers define the marketplace Bowker PubTrack™ Consumer - © 2010 6
    • Living in a 24/7/365 supply chain 7 Bowker PubTrack™ Consumer - © 2010
    • Creation of a Self-Contained Eco Supply Chain Systems Delivery – Price Driver – Content Gateway 8 Bowker PubTrack™ Consumer - © 2010
    • Growth of Internet Channel % of Market 25% 20% 15% 10% % of Market 5% 0% 1995 2004 2009 9 Bowker PubTrack™ Consumer - © 2010
    • 10 Bowker PubTrack™ Consumer - © 2010
    • An infinitely long tail 11 Bowker PubTrack™ Consumer - © 2010
    • US Book Production Numbers Traditional Book Title Output (# of new ISBN's) 300,000 290,000 280,000 270,000 260,000 250,000 240,000 230,000 2005 2006 2007 2008 2009 Traditional Book Title Output 12 Bowker PubTrack™ Consumer - © 2010
    • US Book Production Numbers Traditional Books 300,000 290,000 280,000 270,000 260,000 250,000 240,000 230,000 2005 2006 2007 2008 2009 Traditional Books 13 Bowker PubTrack™ Consumer - © 2010
    • US Book Production Numbers Chart Title 900,000 800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000 0 2005 2006 2007 2008 2009 Traditional Books Non-Traditional Books 14 Bowker PubTrack™ Consumer - © 2010
    • Over 12 Copies Sold! Micro Niche Publishing in the land of limitless choices 15 Bowker PubTrack™ Consumer - © 2010
    • #2 going digital 16 Bowker PubTrack™ Consumer - © 2010
    • This changes everything! 17 Bowker PubTrack™ Consumer - © 2010
    • Gender & Age of ‘p’ & ‘e’book buyers, 2009 Print Buyers E-Book Buyers 0% 23% 20% 20% Males <45 19% 22% Females <45 Males > 45 40% Females >45 35% 29% 60% 80% 29% 23% 100% 18 Bowker PubTrack™ Consumer - © 2010
    • E-book Conversion ‘Stickiness’ 1st Fielding… (Nov 2009) …compared to 2nd Fielding (Jan 2010) 19 © 2010, the Book Industry Study Group, Inc.
    • Cannibalization of Print Books? 1st Fielding… (Nov 2009) 2nd Fielding (Jan 2010) 20 © 2010, the Book Industry Study Group, Inc.
    • E-book Impact on Where Print Books are Purchased 21 Bowker PubTrack™ Consumer - © 2010
    • E-book Impact on Where Print Books are Purchased 22 Bowker PubTrack™ Consumer - © 2010
    • The crowded E-Device market today One Device used most frequently i-Phone/ Any Computer Kindle i-touch Sony Reader 37% - 11% 32% - 10% 10% 9% - 4% Mobile B&N Nook Netbook/Tablet 4% 3% - NEW 2% - NEW 23 Bowker PubTrack™ Consumer - © 2010
    • The crowded E-Device market today One Device used most frequently i-Phone/ Any Computer Kindle i-touch Sony Reader 37% - 11% 32% - 10% 10% 9% - 4% Mobile B&N Nook i-Pad Netbook/Tablet 4% 3% - NEW 3% - NEW 2% - NEW 24 Bowker PubTrack™ Consumer - © 2010
    • The i-Pad Impact on Male e-Book Buyers Somewhat Already Pre- Likelihood to buy i-Pad : Very likely likely ordered All Book Buyers 4.3% 9.2% 1.0% Males 18 - 29 11.3% 10.4% 1.3% Males 30 - 44 8.2% 17.2% 1.3% 25 Bowker PubTrack™ Consumer - © 2010
    • Shifting of #3 communication mediums 26 26 Bowker PubTrack™ Consumer - © 2010
    • Online Influence vs. Traditional Print/Media 0.8 0.7 0.6 0.5 0.4 0.3 0.2 0.1 0 Qtr 1 2009 Qtr 2 2009 Qtr 3 2009 Qtr 4 2009 27 Bowker PubTrack™ Consumer - © 2010
    • Growth of Book Buyers Engaged in Social Networks 69% 68% 70% 68% 65% 66% 62% 64% 60% 62% 60% 58% 56% Social Network Participation rate: Qtr 1 2009 Qtr 2 2009 Qtr 3 2009 Qtr 4 2009 Qtr 1 2010 28 Bowker PubTrack™ Consumer - © 2010
    • Fad or Trend? Use of Social Networks by Age 90% 80% 70% 60% Facebook 50% MySpace LinkedIn 40% Twitter 30% Other 20% 10% 0% 13 to 29 30 - 54 55+ 29 Bowker PubTrack™ Consumer - © 2010
    • Trend Growth and Declines of Social Networks Social Network Use of Book Buyers 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Qtr 1 2009 Qtr 2 2009 Qtr 3 2009 Qtr 4 2009 Qtr 1 2010 Facebook 30 Bowker PubTrack™ Consumer - © 2010
    • Trend Growth and Declines of Social Networks Social Network Use of Book Buyers Social Network Use of Book Buyers 100% 100% 90% 90% 80% 80% 70% 70% 60% 60% 50% 50% 40% 40% 30% 30% 20% 20% 10% 10% 0% 0% Qtr 1 2009 Qtr 2 2009 Qtr 3 2009 Qtr 4 2009 Qtr 1 2010 Qtr 1 2009 Qtr 2 2009 Qtr 3 2009 Qtr 4 2009 Qtr 1 2010 Facebook Facebook MySpace 31 Bowker PubTrack™ Consumer - © 2010
    • Trend Growth and Declines of Social Networks Social Network Use of Book Buyers 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Qtr 1 2009 Qtr 2 2009 Qtr 3 2009 Qtr 4 2009 Qtr 1 2010 Facebook MySpace LinkedIn 32 Bowker PubTrack™ Consumer - © 2010
    • Trend Growth and Declines of Social Networks Social Network Use of Book Buyers 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Qtr 1 2009 Qtr 2 2009 Qtr 3 2009 Qtr 4 2009 Qtr 1 2010 Facebook MySpace LinkedIn Twitter 33 Bowker PubTrack™ Consumer - © 2010
    • Thank You! Kelly Gallagher Vice President Publishing Services RR Bowker Kelly.Gallagher@Bowker.com 908.425.7689 34 Bowker PubTrack™ Consumer - © 2010