3of13 - Making Information Pay 2010 (Kelly Gallagher, RR Bowker)
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3of13 - Making Information Pay 2010 (Kelly Gallagher, RR Bowker)

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  • 1. Publishing Points of No Return– A Consumer Perspective Bowker PubTrack™ Consumer - © 2010
  • 2. 2 Bowker PubTrack™ Consumer - © 2010
  • 3. Bowker PubTrack™ Consumer - © 2010 3
  • 4. significant impacts affecting consumer points of no return… 4 Bowker PubTrack™ Consumer - © 2010
  • 5. #1 proliferation of choice and access to content 5 Bowker PubTrack™ Consumer - © 2010
  • 6. New Model Book Demand Chain The Consumer has become King or Queen! Consumers define the marketplace Bowker PubTrack™ Consumer - © 2010 6
  • 7. Living in a 24/7/365 supply chain 7 Bowker PubTrack™ Consumer - © 2010
  • 8. Creation of a Self-Contained Eco Supply Chain Systems Delivery – Price Driver – Content Gateway 8 Bowker PubTrack™ Consumer - © 2010
  • 9. Growth of Internet Channel % of Market 25% 20% 15% 10% % of Market 5% 0% 1995 2004 2009 9 Bowker PubTrack™ Consumer - © 2010
  • 10. 10 Bowker PubTrack™ Consumer - © 2010
  • 11. An infinitely long tail 11 Bowker PubTrack™ Consumer - © 2010
  • 12. US Book Production Numbers Traditional Book Title Output (# of new ISBN's) 300,000 290,000 280,000 270,000 260,000 250,000 240,000 230,000 2005 2006 2007 2008 2009 Traditional Book Title Output 12 Bowker PubTrack™ Consumer - © 2010
  • 13. US Book Production Numbers Traditional Books 300,000 290,000 280,000 270,000 260,000 250,000 240,000 230,000 2005 2006 2007 2008 2009 Traditional Books 13 Bowker PubTrack™ Consumer - © 2010
  • 14. US Book Production Numbers Chart Title 900,000 800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000 0 2005 2006 2007 2008 2009 Traditional Books Non-Traditional Books 14 Bowker PubTrack™ Consumer - © 2010
  • 15. Over 12 Copies Sold! Micro Niche Publishing in the land of limitless choices 15 Bowker PubTrack™ Consumer - © 2010
  • 16. #2 going digital 16 Bowker PubTrack™ Consumer - © 2010
  • 17. This changes everything! 17 Bowker PubTrack™ Consumer - © 2010
  • 18. Gender & Age of ‘p’ & ‘e’book buyers, 2009 Print Buyers E-Book Buyers 0% 23% 20% 20% Males <45 19% 22% Females <45 Males > 45 40% Females >45 35% 29% 60% 80% 29% 23% 100% 18 Bowker PubTrack™ Consumer - © 2010
  • 19. E-book Conversion ‘Stickiness’ 1st Fielding… (Nov 2009) …compared to 2nd Fielding (Jan 2010) 19 © 2010, the Book Industry Study Group, Inc.
  • 20. Cannibalization of Print Books? 1st Fielding… (Nov 2009) 2nd Fielding (Jan 2010) 20 © 2010, the Book Industry Study Group, Inc.
  • 21. E-book Impact on Where Print Books are Purchased 21 Bowker PubTrack™ Consumer - © 2010
  • 22. E-book Impact on Where Print Books are Purchased 22 Bowker PubTrack™ Consumer - © 2010
  • 23. The crowded E-Device market today One Device used most frequently i-Phone/ Any Computer Kindle i-touch Sony Reader 37% - 11% 32% - 10% 10% 9% - 4% Mobile B&N Nook Netbook/Tablet 4% 3% - NEW 2% - NEW 23 Bowker PubTrack™ Consumer - © 2010
  • 24. The crowded E-Device market today One Device used most frequently i-Phone/ Any Computer Kindle i-touch Sony Reader 37% - 11% 32% - 10% 10% 9% - 4% Mobile B&N Nook i-Pad Netbook/Tablet 4% 3% - NEW 3% - NEW 2% - NEW 24 Bowker PubTrack™ Consumer - © 2010
  • 25. The i-Pad Impact on Male e-Book Buyers Somewhat Already Pre- Likelihood to buy i-Pad : Very likely likely ordered All Book Buyers 4.3% 9.2% 1.0% Males 18 - 29 11.3% 10.4% 1.3% Males 30 - 44 8.2% 17.2% 1.3% 25 Bowker PubTrack™ Consumer - © 2010
  • 26. Shifting of #3 communication mediums 26 26 Bowker PubTrack™ Consumer - © 2010
  • 27. Online Influence vs. Traditional Print/Media 0.8 0.7 0.6 0.5 0.4 0.3 0.2 0.1 0 Qtr 1 2009 Qtr 2 2009 Qtr 3 2009 Qtr 4 2009 27 Bowker PubTrack™ Consumer - © 2010
  • 28. Growth of Book Buyers Engaged in Social Networks 69% 68% 70% 68% 65% 66% 62% 64% 60% 62% 60% 58% 56% Social Network Participation rate: Qtr 1 2009 Qtr 2 2009 Qtr 3 2009 Qtr 4 2009 Qtr 1 2010 28 Bowker PubTrack™ Consumer - © 2010
  • 29. Fad or Trend? Use of Social Networks by Age 90% 80% 70% 60% Facebook 50% MySpace LinkedIn 40% Twitter 30% Other 20% 10% 0% 13 to 29 30 - 54 55+ 29 Bowker PubTrack™ Consumer - © 2010
  • 30. Trend Growth and Declines of Social Networks Social Network Use of Book Buyers 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Qtr 1 2009 Qtr 2 2009 Qtr 3 2009 Qtr 4 2009 Qtr 1 2010 Facebook 30 Bowker PubTrack™ Consumer - © 2010
  • 31. Trend Growth and Declines of Social Networks Social Network Use of Book Buyers Social Network Use of Book Buyers 100% 100% 90% 90% 80% 80% 70% 70% 60% 60% 50% 50% 40% 40% 30% 30% 20% 20% 10% 10% 0% 0% Qtr 1 2009 Qtr 2 2009 Qtr 3 2009 Qtr 4 2009 Qtr 1 2010 Qtr 1 2009 Qtr 2 2009 Qtr 3 2009 Qtr 4 2009 Qtr 1 2010 Facebook Facebook MySpace 31 Bowker PubTrack™ Consumer - © 2010
  • 32. Trend Growth and Declines of Social Networks Social Network Use of Book Buyers 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Qtr 1 2009 Qtr 2 2009 Qtr 3 2009 Qtr 4 2009 Qtr 1 2010 Facebook MySpace LinkedIn 32 Bowker PubTrack™ Consumer - © 2010
  • 33. Trend Growth and Declines of Social Networks Social Network Use of Book Buyers 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Qtr 1 2009 Qtr 2 2009 Qtr 3 2009 Qtr 4 2009 Qtr 1 2010 Facebook MySpace LinkedIn Twitter 33 Bowker PubTrack™ Consumer - © 2010
  • 34. Thank You! Kelly Gallagher Vice President Publishing Services RR Bowker Kelly.Gallagher@Bowker.com 908.425.7689 34 Bowker PubTrack™ Consumer - © 2010