Ken MichaelsCOO, Hachette Book Group     Making Information Pay  BISG Conference, May 5, 2011
Constructing the 21st Century Publisher                   2
“The more things change, themore they remain the same.”                – Alphonse Karr
Publishing Constants    Finding Talent        Funding     Author Care   Quality of Work      Innovation  Marketing ReachSa...
“Change is the law of lifeand those who look only to  the past or present arecertain to miss the future.”         – John F...
The Seven Critical Success Factors           Inventory          Intelligence             Relationships
1. Create Content Once for All Forms of Consumption                            PhysicalMarketing            Apps          ...
2. Focus on Process:Simplicity, Integration of Workflows,   and Continuous Improvement
Traditional publishing org structure … working in silos                                            CEO                Cont...
2. Focus on Process: Simplicity, Integration of Workflows,                     and Continuous Improvement                 ...
3. Master Inventory Intelligence
WasteQuantity           pubdate            Time                     units shipped   demand
Productbaseddecisions              Publisher             Distributor         BookstoreInformationbased                    ...
4. Build Outreach Capacity
Data & Intelligence to                                     Inventory Forecasting         Single web-based platform   Conta...
5. Embrace Digital Opportunities
Creative                            ContentAuthor 1    Author 2                     Author 3        Author 4           Soc...
6. Establish Relationships with Customers
Creative                               Content Author 1    Author 2                        Author 3        Author 4       ...
7. Foster a Strong Corporate Team Culture           & Focus On Talent Management                                 Career   ...
“All is connected… no onething can change by itself.”             – Paul Hawken              (Yoga Journal)
Constructing the 21st Century Publisher                   22
Upcoming SlideShare
Loading in …5
×

2 - Making Information Pay 2011 -- MICHAELS, KENNETH (Hachette)

707 views

Published on

"Publishers as 21st Century Content Providers"

What is required to be successful publishers today, to connect consumers with our content as widely, creatively, and effectively as possible?

Creating a customer-centric company that is multi-product, multi-channel, and content focused requires new areas of mastery for publishers. During this presentation, Kenneth Michaels explores how publishers need to adapt to succeed, with many activities new to traditional publishing that change how we work, how we process, the tools we use, the underlying architecture, and how we prioritize strategic investment.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
707
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

2 - Making Information Pay 2011 -- MICHAELS, KENNETH (Hachette)

  1. 1. Ken MichaelsCOO, Hachette Book Group Making Information Pay BISG Conference, May 5, 2011
  2. 2. Constructing the 21st Century Publisher 2
  3. 3. “The more things change, themore they remain the same.” – Alphonse Karr
  4. 4. Publishing Constants Finding Talent Funding Author Care Quality of Work Innovation Marketing ReachSales and Distribution
  5. 5. “Change is the law of lifeand those who look only to the past or present arecertain to miss the future.” – John F. Kennedy
  6. 6. The Seven Critical Success Factors Inventory Intelligence Relationships
  7. 7. 1. Create Content Once for All Forms of Consumption PhysicalMarketing Apps B2B Paid Communities CONTENT Marketing eBook Mobile *Enhanced
  8. 8. 2. Focus on Process:Simplicity, Integration of Workflows, and Continuous Improvement
  9. 9. Traditional publishing org structure … working in silos CEO Contracts Publishers Operations Ad/Promo Sales Finance & Royalties ManagingEditorial Fulfillment EditorialPublicity Production Distribution Art IT
  10. 10. 2. Focus on Process: Simplicity, Integration of Workflows, and Continuous Improvement Digital Workflow Contracts Data DAM & Royalties Acquisition CustomersSuppliers Data Management Data Quality Order To Reporting Cash Data Architecture Warehouse Publicity Management Systems
  11. 11. 3. Master Inventory Intelligence
  12. 12. WasteQuantity pubdate Time units shipped demand
  13. 13. Productbaseddecisions Publisher Distributor BookstoreInformationbased Information Flowdecisions • POS Data Sharing • Forecasts • Inventory levels • Promotional Activities • Fill Rates • New Product Introduction
  14. 14. 4. Build Outreach Capacity
  15. 15. Data & Intelligence to Inventory Forecasting Single web-based platform Contact List Campaign Management Management Management Influencers  Targeted distribution of  Event-based, time- marketing materials sensitive marketing  Outbound & inbound activities: marketing  Tours & signings  National media spots  Social media
  16. 16. 5. Embrace Digital Opportunities
  17. 17. Creative ContentAuthor 1 Author 2 Author 3 Author 4 Social Software Pictures Reader Building Blocks Contests Blogs Video Audio Maps Games Auto-Sync Digital Platform
  18. 18. 6. Establish Relationships with Customers
  19. 19. Creative Content Author 1 Author 2 Author 3 Author 4 Social Software Pictures Reader Building Blocks Contests Blogs Video Audio Maps Games Auto-Sync Digital PlatformCommerce Analytics Marketing Community
  20. 20. 7. Foster a Strong Corporate Team Culture & Focus On Talent Management Career Management Recognition & Performance Reward Management Programs Training & Support Development Team CultureRecruitment HR Communi-& Selection Strategy cations
  21. 21. “All is connected… no onething can change by itself.” – Paul Hawken (Yoga Journal)
  22. 22. Constructing the 21st Century Publisher 22

×