• Like
2- Making Information Pay 2009 -- SHATZKIN, MIKE (Idea Logical Company)
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

2- Making Information Pay 2009 -- SHATZKIN, MIKE (Idea Logical Company)


Presentation Title: "The Publishing Climate 2009: Wrestling with change". Presented May 7, 2009 at BISG's 6th annual Making Information Pay conference (http://www.bisg.org/conferences/mip6.html).

Presentation Title: "The Publishing Climate 2009: Wrestling with change". Presented May 7, 2009 at BISG's 6th annual Making Information Pay conference (http://www.bisg.org/conferences/mip6.html).

Published in Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. The Publishing Climate 2009: Wrestling with change Mike Shatzkin The Idea Logical Company For Making Information Pay 7 May 2009
  • 2. How we got information • Online survey: about 250 respondents • Interviews with executives: about 15 • Survey not meant to be statistically valid; rather “fishing” for information and ideas 2
  • 3. Widespread consensus on what is declining • Brick-and-mortar retail: chains and independents • Advance orders from big accounts on big books • Library budgets • Most frequently mentioned as slipping: travel guides, hardcovers, trade paperbacks • Answers from trade and other segments about the same • Increasing nervousness about receivables • Smaller publishers (in survey) less pessimistic than larger (in interviews) 3
  • 4. Some things are growing • Children’s books are up • Ebooks: growth dramatic from very small base but currently >100% annually • Online book sales: Amazon always cited but other accounts grow too • Direct to consumer (some mail out, all web orders coming in) • Custom publishing (unique books for big accounts more than industrial) • Sales of digital content (very non-specific) • Mixed take on mass merchant channel: growing but troubled 4
  • 5. Sobering reality • What is diminishing is more substantial than what is growing • All adds pressure to already diminishing margins • Not clear where digital revenues come from and how much they will be 5
  • 6. Changes publishers are making • Printed catalogs declining (and an industry ecatalog initiative – Edelweiss – is launching) • Sales conferences being de-emphasized • Mission creep for reps beyond bookstores • More focused lists: steps toward verticalization • Reduced travel in general • Reduced presence at trade shows and conferences • Broader participation in social networking (editors and marketers) • Reduced traditional advertising (print) 6
  • 7. Threats to the business • Indirect competition (free stuff on the Net) • Reduced margins • Proliferation of free or very cheap book- or book-like content (Google-Sony deal; publisher promotion) • Maintaining ebook margins • Diminished review media (particularly for library market) • Rising illiteracy 7
  • 8. Actions required: this environment will accept change • Need to build stronger direct channels • Embrace digital sales and distribution • More effort on custom publishing • Analysis for mass merch and non-book outlet buyers who don’t live and breathe books • End or curtail returns • Get closer to both customers and authors • Develop alternative revenue streams • Tight controls on spending and overhead (which enable everything else!) 8
  • 9. Today’s presentations: all about the practical response • How to use BookScan POS and Bowker consumer data together • Dominique Raccah (Sourcebooks) on redirecting the publishing enterprise in digital times • Marcus Leaver (Sterling) on new marketing initiatives, and how to find the $s for them • Josh Marwell (HarperCollins) on changing catalogs from print to digital • David Thompson (Random House) on how data analysis can educate buyers who are not book specialists 9