10of13 - Making Information Pay 2010 (Phil Madans, Hachette Book Group)
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10of13 - Making Information Pay 2010 (Phil Madans, Hachette Book Group)

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10of13 - Making Information Pay 2010 (Phil Madans, Hachette Book Group) 10of13 - Making Information Pay 2010 (Phil Madans, Hachette Book Group) Presentation Transcript

  • The Effects of Digital Content Creation on Production and Editorial Workflow in the Trade Publishing Industry Everybody in the Pool! Making Information Pay May 6, 2010
  • Why Digital Content Creation  May 2009: Digital content creation becomes number one priority in HBG’s digital roadmap  Our goal is the ability make our content available on what ever platform and in what ever format we choose  Recognized that the publisher is no longer the sole owner of the product platform  The supply chain is getting more and more complex  Centralized Digital Content Creation  Control  Content, metadata, collateral marketing materials  Collaboration  Transparency  Efficiency  Pull vs. Push Workflow  Quality  Enable the same high level of quality across all product lines Phil Madans--Making Information Pay 2 2010
  • Multipurpose One, and only one, instance of the content will be stored in a digital format, which can be transformed into any number of products, physical or digital, at any time..or at the same time. Phil Madans--Making Information Pay 3 2010
  • Content Centric/Format Agnostic Print/Product Centric Content Centric Hardcover eBook Paperback Large Print DELIVER US Mobile FROM EVIL Web Content Enhanced eBook Hardcover (First Format) ? Think Outside the Page Phil Madans--Making Information Pay 4 2010
  • Centralized Content Creation Content Authoring Editing Describing Multi-Product Delivery Product Formats QA Distribution Phil Madans--Making Information Pay 5 2010
  • Production/Editorial Workflow Shifts • From a linear push model: – a workflow stream that branches off into tributaries and parallel streams, hoping to join at pre-defined points along the line • To a centralized, collaborative pull model: – A community pool where the participants jump in when needed – Centralized Content Review – Centralized Product Review – Centralized Product Output • Full control of content and product Phil Madans--Making Information Pay 6 2010
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  • Traditional Push Workflow • Editorial owns the content – Identifying Structure – Copyediting – Proofreading • Production owns the package – Procurement • Materials – Scheduling • logistics – Delivery Phil Madans--Making Information Pay 14 2010
  • A Collaborative Workspace Requires Expanded Skill Sets • Production Editorial/Copy Editing/Proofreading – More Product Visibility – Work Digitally • Content and Structure • Proofreading – Content – Pages • Production/Design – More Content Visibility – Less reliance on page layout programs: • Quark, InDesign – Templated Design – XML, XHTML, CSS, ePub – Multimedia Phil Madans--Making Information Pay 15 2010
  • Collaborative Dive In Before You Process • It is a collaboration • Process does not end with the process diagram • Get all of the right people into the room • Company buy-in is essential… • …but may not be easy to achieve • Use your experts to design and lead the transition • Bring new skills in-house as you need them Phil Madans--Making Information Pay 16 2010
  • Thank You Phil Madans Director of Publishing Standards & Practices Hachette Book Group phil.madans@hbgusa.com Phil Madans--Making Information Pay 17 2010