10of13 - Making Information Pay 2010 (Phil Madans, Hachette Book Group)

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10of13 - Making Information Pay 2010 (Phil Madans, Hachette Book Group)

  1. 1. The Effects of Digital Content Creation on Production and Editorial Workflow in the Trade Publishing Industry Everybody in the Pool! Making Information Pay May 6, 2010
  2. 2. Why Digital Content Creation  May 2009: Digital content creation becomes number one priority in HBG’s digital roadmap  Our goal is the ability make our content available on what ever platform and in what ever format we choose  Recognized that the publisher is no longer the sole owner of the product platform  The supply chain is getting more and more complex  Centralized Digital Content Creation  Control  Content, metadata, collateral marketing materials  Collaboration  Transparency  Efficiency  Pull vs. Push Workflow  Quality  Enable the same high level of quality across all product lines Phil Madans--Making Information Pay 2 2010
  3. 3. Multipurpose One, and only one, instance of the content will be stored in a digital format, which can be transformed into any number of products, physical or digital, at any time..or at the same time. Phil Madans--Making Information Pay 3 2010
  4. 4. Content Centric/Format Agnostic Print/Product Centric Content Centric Hardcover eBook Paperback Large Print DELIVER US Mobile FROM EVIL Web Content Enhanced eBook Hardcover (First Format) ? Think Outside the Page Phil Madans--Making Information Pay 4 2010
  5. 5. Centralized Content Creation Content Authoring Editing Describing Multi-Product Delivery Product Formats QA Distribution Phil Madans--Making Information Pay 5 2010
  6. 6. Production/Editorial Workflow Shifts • From a linear push model: – a workflow stream that branches off into tributaries and parallel streams, hoping to join at pre-defined points along the line • To a centralized, collaborative pull model: – A community pool where the participants jump in when needed – Centralized Content Review – Centralized Product Review – Centralized Product Output • Full control of content and product Phil Madans--Making Information Pay 6 2010
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  14. 14. Traditional Push Workflow • Editorial owns the content – Identifying Structure – Copyediting – Proofreading • Production owns the package – Procurement • Materials – Scheduling • logistics – Delivery Phil Madans--Making Information Pay 14 2010
  15. 15. A Collaborative Workspace Requires Expanded Skill Sets • Production Editorial/Copy Editing/Proofreading – More Product Visibility – Work Digitally • Content and Structure • Proofreading – Content – Pages • Production/Design – More Content Visibility – Less reliance on page layout programs: • Quark, InDesign – Templated Design – XML, XHTML, CSS, ePub – Multimedia Phil Madans--Making Information Pay 15 2010
  16. 16. Collaborative Dive In Before You Process • It is a collaboration • Process does not end with the process diagram • Get all of the right people into the room • Company buy-in is essential… • …but may not be easy to achieve • Use your experts to design and lead the transition • Bring new skills in-house as you need them Phil Madans--Making Information Pay 16 2010
  17. 17. Thank You Phil Madans Director of Publishing Standards & Practices Hachette Book Group phil.madans@hbgusa.com Phil Madans--Making Information Pay 17 2010

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