BISG  Making Information Pay 2011 May 5, 2011 Madi Solomon Pearson plc Smart Content: the importance of   semantics in pub...
Madi Weland Solomon:  semantically enabled Tech Hub: Book to Tablet, April 13, 2011   Pearson plc, Director, Content Stand...
Agenda Tech Hub: Book to Tablet, April 13, 2011   It’s about metadata
Metamedia   The effects of technology on consciousness:  our relationship with organisations and data Tech Hub: Book to Ta...
Metadata as information:  Collective shifts in our perception of knowledge Tech Hub: Book to Tablet, April 13, 2011
Tech Hub: Book to Tablet, April 13, 2011   Books Dynamic eBooks Flash eBooks HTML eBooks Media Evolution at
iPad app DK Travel Guides Tech Hub: Book to Tablet, April 13, 2011
Smart Content <ul><li>Has good metadata (not lots) fit for purpose </li></ul><ul><li>Uses classifications to provide conte...
What does Smart Content do? <ul><li>Forges conceptual relationships </li></ul>Tech Hub: Book to Tablet, April 13, 2011   I...
Transforming the way we do business semantic technologies for content creation Tech Hub: Book to Tablet, April 13, 2011   ...
Tech Hub: Book to Tablet, April 13, 2011   Subject/Discipline (Science) Learning Objectives Learner Level Entity Relations...
Tech Hub: Book to Tablet, April 13, 2011
Tech Hub: Book to Tablet, April 13, 2011
Tech Hub: Book to Tablet, April 13, 2011   Why do we need it? massive data centres
Tech Hub: Book to Tablet, April 13, 2011
<ul><li>Identification / Authentication </li></ul><ul><li>Instantiation  </li></ul><ul><li>Access and Usage </li></ul>Tech...
What’s the ROI? Metadata is expensive   <ul><li>Automated workflows & efficiencies </li></ul><ul><li>Permissions and right...
First steps:  how to get started <ul><li>Get your house in order </li></ul><ul><li>Baseline metadata model </li></ul><ul><...
<ul><ul><ul><li>Units to clear </li></ul></ul></ul><ul><ul><ul><li>Number of downloads  </li></ul></ul></ul><ul><ul><ul><l...
<ul><ul><ul><ul><li>Stable environments </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Knowledge Stocks </li></ul></ul></ul>...
Tech Hub: Book to Tablet, April 13, 2011   Future State:  Convergence
Thank you Content is no longer a scarcity,  attention is. [email_address]
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06 making information pay 2011 -- solomon, madi (pearson)

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  • Shipping containers revolutionized shipping transport and logistics. Developed to speed loading time at the dockside and to reduce theft by dock workers. Before containers were introduced, thousands of individual packing cases had to be loaded by hand, time consuming, expensive. We then began to identify content with the container they came in: book, record, video, newspaper, etc.
  • Microsoft, 75 acres of land With almost 5,000,000 square feet of data centers built in 2006 alone, communities have an unprecedented opportunity to capture data center growth. Google, Yahoo, eBay, and Microsoft have been among the largest builders of new data centers in the United States over the last few years. Google’s data centers store copies of the entire internet in their data centers to better serve their search customers, while e-retailers must be able to service their far-flung customers and long-tail business models with robust data storage and web service. About 600 million each, some cover over 800 acres
  • 06 making information pay 2011 -- solomon, madi (pearson)

    1. 2. BISG Making Information Pay 2011 May 5, 2011 Madi Solomon Pearson plc Smart Content: the importance of semantics in publishing
    2. 3. Madi Weland Solomon: semantically enabled Tech Hub: Book to Tablet, April 13, 2011 Pearson plc, Director, Content Standards Independent Consultant Walt Disney Company, Corporate Nomenclature Taxonomist Getty Research Institute Project Associate, Standards & Vocabularies Eli Broad Art Foundation, Curatorial Assistant Professional Experience Professional Associations BISG Rights Committee ISKO-UK FOCAL FIAT/IFTA Chair of the AMIA Metadata Joint Subcommittee LOC Moving Image Collections (MIC): Cataloging and Metadata Working Group & Speakers Bureau Contributor to ISAN Best Practices for Audio Visual Works Personal info Residence: London, UK Family husband daughter dog Interests Visual Art contemporary art Playing Musical instruments piano guitar banjo drums harp Writing short stories
    3. 4. Agenda Tech Hub: Book to Tablet, April 13, 2011 It’s about metadata
    4. 5. Metamedia The effects of technology on consciousness: our relationship with organisations and data Tech Hub: Book to Tablet, April 13, 2011 Coined by McLuhan, Marshall (Understanding Media: The Extensions of Man , 1964) metamedia refers to the new relationships between form and content in the development of new technologies and new media
    5. 6. Metadata as information: Collective shifts in our perception of knowledge Tech Hub: Book to Tablet, April 13, 2011
    6. 7. Tech Hub: Book to Tablet, April 13, 2011 Books Dynamic eBooks Flash eBooks HTML eBooks Media Evolution at
    7. 8. iPad app DK Travel Guides Tech Hub: Book to Tablet, April 13, 2011
    8. 9. Smart Content <ul><li>Has good metadata (not lots) fit for purpose </li></ul><ul><li>Uses classifications to provide context and aid discoverability </li></ul><ul><li>Is structured making it suitable for in-depth analytics </li></ul><ul><li>Enables semantic technologies to cross reference and cross pollinate it with other kinds of content </li></ul>Tech Hub: Book to Tablet, April 13, 2011
    9. 10. What does Smart Content do? <ul><li>Forges conceptual relationships </li></ul>Tech Hub: Book to Tablet, April 13, 2011 It finds you
    10. 11. Transforming the way we do business semantic technologies for content creation Tech Hub: Book to Tablet, April 13, 2011 <ul><li>Use concept extracting tools </li></ul><ul><li>Auto categorise (baseline) </li></ul><ul><li>Leverage and exploit existing taxonomies (DBpedia) </li></ul><ul><li>Groom data in shareable ontology </li></ul><ul><li>Auto-tag assets </li></ul>Pearson Ed Science Ontology Project
    11. 12. Tech Hub: Book to Tablet, April 13, 2011 Subject/Discipline (Science) Learning Objectives Learner Level Entity Relationships using RDF and SKOS Between classes of things Between entity associations Between concepts Permissions of Use Educational Standard
    12. 13. Tech Hub: Book to Tablet, April 13, 2011
    13. 14. Tech Hub: Book to Tablet, April 13, 2011
    14. 15. Tech Hub: Book to Tablet, April 13, 2011 Why do we need it? massive data centres
    15. 16. Tech Hub: Book to Tablet, April 13, 2011
    16. 17. <ul><li>Identification / Authentication </li></ul><ul><li>Instantiation </li></ul><ul><li>Access and Usage </li></ul>Tech Hub: Book to Tablet, April 13, 2011 <ul><li>Process intelligent searches through a classification system </li></ul><ul><li>Relate language to information objects </li></ul><ul><li>Provide inferred meaning through context </li></ul>Metadata: object Classification: context Structured semantics makes your content smart
    17. 18. What’s the ROI? Metadata is expensive <ul><li>Automated workflows & efficiencies </li></ul><ul><li>Permissions and rights clearances- non manual </li></ul><ul><li>Findability, discovery (no more bookstores) </li></ul><ul><li>Enables faster business responsiveness </li></ul><ul><li>Multi channel product development (standards) </li></ul><ul><li>Manages modularity </li></ul><ul><li>Allows sophisticated applications to build on it </li></ul><ul><li>Information Lifecycle Management (storage) </li></ul><ul><li>Agility for new product models </li></ul>Tech Hub: Book to Tablet, April 13, 2011
    18. 19. First steps: how to get started <ul><li>Get your house in order </li></ul><ul><li>Baseline metadata model </li></ul><ul><li>Rapid prototypes </li></ul><ul><li>what needs automating? </li></ul><ul><li>what needs streamlining? </li></ul><ul><li>what needs accelerating? </li></ul>Tech Hub: Book to Tablet, April 13, 2011 Image source: Baseline Consulting: http://www.baseline-consulting.com/
    19. 20. <ul><ul><ul><li>Units to clear </li></ul></ul></ul><ul><ul><ul><li>Number of downloads </li></ul></ul></ul><ul><ul><ul><li>Number of uses </li></ul></ul></ul><ul><ul><ul><li>Royalty free contracts </li></ul></ul></ul><ul><ul><ul><li>Blanket subscription base </li></ul></ul></ul><ul><ul><ul><li>Ubiquitous distribution rights </li></ul></ul></ul><ul><ul><ul><li>Whole Books </li></ul></ul></ul><ul><ul><ul><li>Micro content </li></ul></ul></ul><ul><ul><ul><li>Bundles / Packages / Modules </li></ul></ul></ul><ul><ul><ul><li>Product Platforms </li></ul></ul></ul><ul><ul><ul><li>Suppt / Enhanced Materials </li></ul></ul></ul><ul><ul><ul><li>Customized Content </li></ul></ul></ul><ul><ul><ul><li>Learning Objects </li></ul></ul></ul><ul><ul><ul><li>Learning Systems & Software </li></ul></ul></ul><ul><ul><ul><li>On-line tools </li></ul></ul></ul><ul><ul><ul><li>Derivative Works </li></ul></ul></ul><ul><ul><ul><li>Games </li></ul></ul></ul>new content new business models Tech Hub: Book to Tablet, April 13, 2011
    20. 21. <ul><ul><ul><ul><li>Stable environments </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Knowledge Stocks </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Knowledge Capture </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Explicit Knowledge </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Transactions </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Zero Sum </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Scalable efficiency </li></ul></ul></ul></ul>The Big Shift Tech Hub: Book to Tablet, April 13, 2011 From PUSH Dynamic Environments New Knowledge Flows Knowledge Creation Tacit Knowledge Positive Sum Scalable peer sharing To PULL Source: John Seely Brown Co-Chairman / Visiting Scholar Deloitte Center for the Edge / USC 
    21. 22. Tech Hub: Book to Tablet, April 13, 2011 Future State: Convergence
    22. 23. Thank you Content is no longer a scarcity, attention is. [email_address]

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