Business Writing Skills          Copyright © 2008 - 2012     managementstudyguide.com. All rights                 reserved.
SPIN INTERVIEW FRAMEWORK                    Learning Objectives            1    What is Business Communication            ...
What is Business Communication?     Let’s first understand what is communication...     Communication is transferring info...
What is Business Communication?            Business Communication is any            communication that involves           ...
SPIN INTERVIEW FRAMEWORK                    Learning Objectives            1    What is Business Communication            ...
Types of Communication            Types of Communication            Verbal                                                ...
Types of Communication            Verbal Communication            • Provides instant feedback                             ...
Types of Communication           Written Communication           • Provides record for future                             ...
Types of Communication          Non Verbal Communication          • Constitutes of Physical,            Aesthetic, Signs, ...
ManagementStudyGuide.com - Premium MembershipLearning Made Easier – ”Interactive trainings that make learning a real lifee...
SPIN INTERVIEW FRAMEWORK                    Learning Objectives            1    What is Business Communication            ...
STAR Format of Written Communication                                          1. Analyze                                  ...
STAR Format of Written Communication           1. Analyze the Purpose           Before you begin writing:           •     ...
STAR Format of Written Communication           1. Analyze the Purpose           Subject of the Mail           •   Subject ...
STAR Format of Written Communication                                          1. Analyze                                  ...
STAR Format of Written Communication           2. Consider the Audience           Recipients & Gender Bias           • Wri...
STAR Format of Written Communication                                          1. Analyze                                  ...
STAR Format of Written Communication3. Build the Structure                                  1. Salutation            2. Co...
STAR Format of Written Communication           3. Build the Structure           Salutation           •   Write to the read...
ManagementStudyGuide.com - Premium MembershipLearning Made Easier – ”Interactive trainings that make learning a real lifee...
STAR Format of Written Communication3. Build the StructureContentDo’s                                                     ...
STAR Format of Written Communication           3. Build the Structure           Closing           •   The final paragraph ...
STAR Format of Written Communication                                          1. Analyze                                  ...
4. Detail & Design Approach                                           Components                                          ...
STAR Format of Written Communication           4. Detail & Design Approach               More on Punctuation           •  ...
STAR Format of Written Communication           4. Detail & Design Approach               More on Punctuation           •  ...
STAR Format of Written Communication           4. Detail & Design Approach               More on Punctuation           •  ...
STAR Format of Written Communication4. Detail & Design Approach                                                           ...
ManagementStudyGuide.com - Premium MembershipLearning Made Easier – ”Interactive trainings that make learning a real lifee...
STAR Format of Written Communication                                          1. Analyze                                  ...
STAR Format of Written Communication           5. Execute with Confidence           •   Never write when you are upset    ...
STAR Format of Written Communication5. Execute with Confidence  The ‘Write Perfect’ Checklist - Before clicking on ‘send’…...
SPIN INTERVIEW FRAMEWORK                    Learning Objectives            1    What is Business Communication            ...
Essentials of Effective Communication                                                                     Clear           ...
SPIN INTERVIEW FRAMEWORK                    Learning Objectives            1    What is Business Communication            ...
FIVE FUNCTIONS OF MANAGEMENTTips for Smart Communication           1                     2                      3         ...
FIVE FUNCTIONS OF MANAGEMENTTips for Smart Communication           6                      7                     8         ...
ManagementStudyGuide.com - Premium MembershipLearning Made Easier – ”Interactive trainings that make learning a real lifee...
Tips for Smart CommunicationMisplaced Word – Beware!Sometimes misplaced words are used for comic effect“The other day I sh...
Tips for Smart CommunicationMisplaced Word – Beware!Consider the different meaningsin the following sentences:The dog unde...
Tips for Smart CommunicationMisplaced Word – Beware!We have recruited a Marketing Manager who worked for amajor competitor...
SPIN INTERVIEW FRAMEWORK                    Learning Objectives            1    What is Business Communication            ...
Communication across Cultures                    English is frequently the language used in global                  busine...
Communication across Cultures            Tips for Native Speakers of English - Writing            •   Avoid long or comple...
SPIN INTERVIEW FRAMEWORK                    Learning Objectives            1    What is Business Communication            ...
Exercises on Written CommunicationRewrite in simple words1. Campus Jewelers’ main objective is to increase sales. Specific...
Exercises on Written CommunicationRewrite in simple words4. In the event that it happens, I will go to Australia.    If it...
Exercises on Written CommunicationUse a comma to separate a phrase which precedes the main sentence.1. For any further cla...
SPIN INTERVIEW FRAMEWORK                    Learning Objectives            1    What is Business Communication            ...
ManagementStudyGuide.com - Premium MembershipLearning Made Easier – ”Interactive trainings that make learning a real lifee...
SummaryCommunication should be Clear, Correct,Crisp, Credible, & ConsistentFollow the STAR Format for writtencommunication...
Happy Writing!       Copyright © 2008 - 2012  managementstudyguide.com. All rights              reserved.
Upcoming SlideShare
Loading in …5
×

Business writing-skills

1,224 views
1,126 views

Published on

Published in: Marketing
2 Comments
2 Likes
Statistics
Notes
No Downloads
Views
Total views
1,224
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
120
Comments
2
Likes
2
Embeds 0
No embeds

No notes for slide

Business writing-skills

  1. 1. Business Writing Skills Copyright © 2008 - 2012 managementstudyguide.com. All rights reserved.
  2. 2. SPIN INTERVIEW FRAMEWORK Learning Objectives 1 What is Business Communication 2 Types of Communication 3 STAR Format of Written Communication # 4 Essentials of Effective Communication 5 Tips for Smart Communication 6 Communication across cultures 7 Exercises 8 Summary Copyright © 2008 - 2012 managementstudyguide.com. All rights reserved.
  3. 3. What is Business Communication? Let’s first understand what is communication... Communication is transferring information and understanding from one to one or one to many. It could take place in a verbal or a written mode and # could use forms such as face-to-face meetings, group discussions, e-mail writing, and even non verbal modes like gestures, body language, etc. Message Message Message CHANNEL DECODINGSENDER RECEIVER FEEDBACK Copyright © 2008 - 2012 managementstudyguide.com. All rights reserved.
  4. 4. What is Business Communication? Business Communication is any communication that involves communicating for business / official purpose to achieve a predetermined objective. This may include:  CVs, Resumes  Email, Web site, FAQs  Letters, Newsletters, Brochures, # Articles, Catalogs  Advertisements, Notice Board, Pamphlets, Signs, Press Releases  Presentations, multimedia, talks  Reports, Manuals, Proposals, Books Copyright © 2008 - 2012 managementstudyguide.com. All rights reserved.
  5. 5. SPIN INTERVIEW FRAMEWORK Learning Objectives 1 What is Business Communication 2 Types of Communication 3 STAR Format of Written Communication # 4 Essentials of Effective Communication 5 Tips for Smart Communication 6 Communication across cultures 7 Exercises 8 Summary Copyright © 2008 - 2012 managementstudyguide.com. All rights reserved.
  6. 6. Types of Communication Types of Communication Verbal Communication Written # Verbal Non Written Verbal Non Verbal Copyright © 2008 - 2012 managementstudyguide.com. All rights reserved.
  7. 7. Types of Communication Verbal Communication • Provides instant feedback Communication • Opportunity to check for understanding • Involves Questioning & Paraphrasing • Faster closure on open # items Verbal Non Written • No record unless minutes Verbal of the meeting recorded • Usually unstructured • Increases speed of communication Copyright © 2008 - 2012 managementstudyguide.com. All rights reserved.
  8. 8. Types of Communication Written Communication • Provides record for future Communication reference • More structured • Tools to gain attention – like bullets, bold, etc. • Ability to provide details • Can be sent to multiple # people at the same time Verbal Non Written • More Formal Verbal • It mainly consists of diagrams, pictures, graphs, reports, policies, rules, orders, instructions, agreements, etc. • Comprehensive & Accurate Copyright © 2008 - 2012 managementstudyguide.com. All rights reserved.
  9. 9. Types of Communication Non Verbal Communication • Constitutes of Physical, Aesthetic, Signs, Symbolic Communication • Complements Verbal Communication - It may accent or underline a verbal message. Pounding the table, for example, can underline a # message. Verbal Non Written • Gestures talk more than words Verbal • Could be Positive / Negative • Indicative of a person’s personality Copyright © 2008 - 2012 managementstudyguide.com. All rights reserved.
  10. 10. ManagementStudyGuide.com - Premium MembershipLearning Made Easier – ”Interactive trainings that make learning a real lifeexperience, so that you learn and never forget” You may have acquired management degree, but you still don’t know how to apply theoretical knowledge you have gained into practice. You might be willing to learn management fundamentals and advanced concepts, but you may not be able to get a right coach for that. You may be an excellent corporate trainer, but you still are looking for par excellence trainings for organizational growth and success. You might be looking for some self development strategies.Our team which consists of Subject Matter Experts, Instructional Designers and GraphicDesigners have collaborated their ideas and thoughts to prepare effective trainings inform of power-point presentations. All these presentations are meant for individuallearning and are customized to meet the needs of Management Students, Trainers,Faculty Members, Working Professionals and all Learners. Example text Go ahead and replace it withBecome ayour own text. This Member and Download All Power-point Premium is an example text.Presentations. Copyright © 2008 - 2012 Your own footer Your LogoVisit: http://www.managementstudyguide.com/powerpoint-presentations.htm managementstudyguide.com. All rights reserved.
  11. 11. SPIN INTERVIEW FRAMEWORK Learning Objectives 1 What is Business Communication 2 Types of Communication 3 STAR Format of Written Communication # 4 Essentials of Effective Communication 5 Tips for Smart Communication 6 Communication across cultures 7 Exercises 8 Summary Copyright © 2008 - 2012 managementstudyguide.com. All rights reserved.
  12. 12. STAR Format of Written Communication 1. Analyze the Purpose 2. Consider the Audience 5. Execute with Confidence STAR / ACBDE Model of Communication 4. Detail & 3. Build the Design Structure Approach Copyright © 2008 - 2012 managementstudyguide.com. All rights reserved.
  13. 13. STAR Format of Written Communication 1. Analyze the Purpose Before you begin writing: • What is the purpose of writing the mail / letter / memo / etc.? • What information do you wish to exchange? # • What does your reader want to know? • What action do you want the reader to take? • What relationship do you have with the reader? If you can’t answer these questions, then you should wonder, whether you should even the send the communication. Copyright © 2008 - 2012 managementstudyguide.com. All rights reserved.
  14. 14. STAR Format of Written Communication 1. Analyze the Purpose Subject of the Mail • Subject should convey the purpose • Subject field is the first thing reader will see before opening the communication sent # • Subject field of your message should be meaningful • Subject field [when you use the ‘reply’ option in case of e-mails] should accurately reflect the content of the message • Subject should be brief - Does not need to be a complete sentence Copyright © 2008 - 2012 managementstudyguide.com. All rights reserved.
  15. 15. STAR Format of Written Communication 1. Analyze the Purpose 2. Consider the Audience 5. Execute with Confidence STAR / ACBDE Model of Communication 4. Detail & 3. Build the Design Structure Approach Copyright © 2008 - 2012 managementstudyguide.com. All rights reserved.
  16. 16. STAR Format of Written Communication 2. Consider the Audience Recipients & Gender Bias • Write the name of the person that you are writing to, in the ‘To’ field • Write the name of the person / persons you want to be informed about the contents of the mail in the # ‘Cc’ field • Do not write names in the ‘Bcc’ field • Avoid using he / she repeatedly. • Write sentences in the plural For example, “A vendor should give all his details for setting up the database.” can be changed to “Vendors should give all their details for setting up the database.” Copyright © 2008 - 2012 managementstudyguide.com. All rights reserved.
  17. 17. STAR Format of Written Communication 1. Analyze the Purpose 2. Consider the Audience 5. Execute with Confidence STAR / ACBDE Model of Communication 4. Detail & 3. Build the Design Structure Approach Copyright © 2008 - 2012 managementstudyguide.com. All rights reserved.
  18. 18. STAR Format of Written Communication3. Build the Structure 1. Salutation 2. Content 3. Closing Structure of Written Communication Copyright © 2008 - 2012 managementstudyguide.com. All rights reserved.
  19. 19. STAR Format of Written Communication 3. Build the Structure Salutation • Write to the reader as you would talk to him / her naturally - If you address John Smith as John in person, do not address him as Mr. Smith in your # email, however, memos / circulars are more formal and hence require Mr. / Miss. • Use first names - Hi Chris … • Avoid “Good Morning” or “Good Afternoon” as your communication might reach late / different time zone Copyright © 2008 - 2012 managementstudyguide.com. All rights reserved.
  20. 20. ManagementStudyGuide.com - Premium MembershipLearning Made Easier – ”Interactive trainings that make learning a real lifeexperience, so that you learn and never forget” You may have acquired management degree, but you still don’t know how to apply theoretical knowledge you have gained into practice. You might be willing to learn management fundamentals and advanced concepts, but you may not be able to get a right coach for that. You may be an excellent corporate trainer, but you still are looking for par excellence trainings for organizational growth and success. You might be looking for some self development strategies.Our team which consists of Subject Matter Experts, Instructional Designers and GraphicDesigners have collaborated their ideas and thoughts to prepare effective trainings inform of power-point presentations. All these presentations are meant for individuallearning and are customized to meet the needs of Management Students, Trainers,Faculty Members, Working Professionals and all Learners. Example text Go ahead and replace it withBecome ayour own text. This Member and Download All Power-point Premium is an example text.Presentations. Copyright © 2008 - 2012 Your own footer Your LogoVisit: http://www.managementstudyguide.com/powerpoint-presentations.htm managementstudyguide.com. All rights reserved.
  21. 21. STAR Format of Written Communication3. Build the StructureContentDo’s Don’ts Mention any specific information that is х Don’t tell the reader what you or they can’t requested by the reader - If you cannot do... tell them what can be done answer a question or provide definite х Negative statements - Don’t tell them information: something negative unless it is important that  state when you can send the information. they have the information  explain why you won’t be able to answer For e.g. “ This report never goes into any the query. phase of the matter in detail, but covers each  tell as much as you know / offer part briefly.” additional information when available. х Don’t use casual language – Business Use Positive statements communication is always formal & organized For e.g. “This report discusses each step briefly.” Content should be accurate & crisp Copyright © 2008 - 2012 managementstudyguide.com. All rights reserved.
  22. 22. STAR Format of Written Communication 3. Build the Structure Closing • The final paragraph of a written business communication states what you want the person to do • Give timelines # • Signoff with your name and contact details in case of any questions / clarifications • Do not say ‘thanks in advance/ anticipation. If you would like to thank someone for their help. Do it after the job. Say ‘ I appreciate your help’. Or ‘Thanks for the quick response’ • Close on a pleasant note Copyright © 2008 - 2012 managementstudyguide.com. All rights reserved.
  23. 23. STAR Format of Written Communication 1. Analyze the Purpose 2. Consider the Audience 5. Execute with Confidence STAR / ACBDE Model of Communication 4. Detail & 3. Build the Design Structure Approach Copyright © 2008 - 2012 managementstudyguide.com. All rights reserved.
  24. 24. 4. Detail & Design Approach Components of Detail & Design Punctuation Formatting • Inappropriate use of• All letters should be Arial - punctuation could change the size 10 / 12 meaning of the sentence• Use line spacing set in the Paragraphing • It makes the communication template • Keep one main idea per look more structured & clear• Separate paragraphs with paragraph one blank line in between • Use short paragraphs • Ideas in successive Copyright © 2008 - 2012 paragraphs can be related managementstudyguide.com. All rights reserved.
  25. 25. STAR Format of Written Communication 4. Detail & Design Approach More on Punctuation • A Period marks the end of a sentence. For e.g. I believe the changes have been made. Have we tested them to see if the data is # following the assignment rules? • A period is used in abbreviations of words. Company - Co. or miscellaneous – misc. Copyright © 2008 - 2012 managementstudyguide.com. All rights reserved.
  26. 26. STAR Format of Written Communication 4. Detail & Design Approach More on Punctuation • Use a Comma to separate a phrase which precedes the main sentence. • I will come for the party, however, I shall leave early. • # Use a comma to set off linking words. • Request the client for the check number. Then, go to the fleet window and get the copies. • Examples of linking words - However, Moreover, Therefore, Nevertheless, Thereby. Copyright © 2008 - 2012 managementstudyguide.com. All rights reserved.
  27. 27. STAR Format of Written Communication 4. Detail & Design Approach More on Punctuation • The Colon “announces” that a list is about to follow; it is the gateway to that list. It means : ‘As follows’ 1. The requirements for this position are: # • A degree in Accounts or Economics • Sound financial background • The Apostrophe is used to: 1. Show possession • Anu’ s case studies 2. Show contractions [not acceptable in formal writing] • It’ll [It will] Copyright © 2008 - 2012 managementstudyguide.com. All rights reserved.
  28. 28. STAR Format of Written Communication4. Detail & Design Approach Use limited colors Avoid double emphasis Use templates Use glossy paper Use no more than 5 fonts Rewrite Combine sentences Omit needless words Brief writing style Copyright © 2008 - 2012 managementstudyguide.com. All rights reserved.
  29. 29. ManagementStudyGuide.com - Premium MembershipLearning Made Easier – ”Interactive trainings that make learning a real lifeexperience, so that you learn and never forget” You may have acquired management degree, but you still don’t know how to apply theoretical knowledge you have gained into practice. You might be willing to learn management fundamentals and advanced concepts, but you may not be able to get a right coach for that. You may be an excellent corporate trainer, but you still are looking for par excellence trainings for organizational growth and success. You might be looking for some self development strategies.Our team which consists of Subject Matter Experts, Instructional Designers and GraphicDesigners have collaborated their ideas and thoughts to prepare effective trainings inform of power-point presentations. All these presentations are meant for individuallearning and are customized to meet the needs of Management Students, Trainers,Faculty Members, Working Professionals and all Learners. Example text Go ahead and replace it withBecome ayour own text. This Member and Download All Power-point Premium is an example text.Presentations. Copyright © 2008 - 2012 Your own footer Your LogoVisit: http://www.managementstudyguide.com/powerpoint-presentations.htm managementstudyguide.com. All rights reserved.
  30. 30. STAR Format of Written Communication 1. Analyze the Purpose 2. Consider the Audience 5. Execute with Confidence STAR / ACBDE Model of Communication 4. Detail & 3. Build the Design Structure Approach Copyright © 2008 - 2012 managementstudyguide.com. All rights reserved.
  31. 31. STAR Format of Written Communication 5. Execute with Confidence • Never write when you are upset • Write quickly; Write the easy parts First • Write like you talk: You’ll fix it later # • Imagine explaining the subject in person. • Do a spell check before sending • Read the message a one more time before sending Copyright © 2008 - 2012 managementstudyguide.com. All rights reserved.
  32. 32. STAR Format of Written Communication5. Execute with Confidence The ‘Write Perfect’ Checklist - Before clicking on ‘send’… Review! Is the communication well organized in terms of Have I stated my formatting, structuri Have I written in purpose correctly ng, etc.? appropriate, short and provided and crisp sentences? information that the readers would like to know? Have I stated clearly Is my what response I want communication from the reader ? sounding pleasant? Copyright © 2008 - 2012 managementstudyguide.com. All rights reserved.
  33. 33. SPIN INTERVIEW FRAMEWORK Learning Objectives 1 What is Business Communication 2 Types of Communication 3 STAR Format of Written Communication # 4 Essentials of Effective Communication 5 Tips for Smart Communication 6 Communication across cultures 7 Exercises 8 Summary Copyright © 2008 - 2012 managementstudyguide.com. All rights reserved.
  34. 34. Essentials of Effective Communication Clear Business communication should be clear and should be self explanatory about why it has Creates been written. Goodwill Complete The information given should be Saves Reader’s complete and should not leave Time any scope for questions / lack of information. Correct Correct The information provided should be correct and fact based. Save Reader’s Time Complete The communication should be such that the reader saves time in undertsanding the message. Create Goodwill Clear The message should be pleasant. clear, correct as this will result in creating goodwill for te sender of Copyright © 2008 - 2012 the message / communication. managementstudyguide.com. All rights reserved.
  35. 35. SPIN INTERVIEW FRAMEWORK Learning Objectives 1 What is Business Communication 2 Types of Communication 3 STAR Format of Written Communication # 4 Essentials of Effective Communication 5 Tips for Smart Communication 6 Communication across cultures 7 Exercises 8 Summary Copyright © 2008 - 2012 managementstudyguide.com. All rights reserved.
  36. 36. FIVE FUNCTIONS OF MANAGEMENTTips for Smart Communication 1 2 3 4 5 Letters & Memos Meeting Agenda Minutes of the Mailing List Netiquette • Open & closed • Time & place must Meeting • Check mailing list • Never flame. punctuation be mentioned • Decisions reached for every • Use FULL CAPS • Full stops at end • Purpose of meeting must be listed communication only to emphasize < of addresses must be clearly • Action Items sent • Send messages on • Full stops in mentioned. along with • Keep updating a need basis abbreviations • Dial-in numbers stakeholders’ your mailing list • Don’t forget to add • Date & Signature must be given in names must be • Categorize attachments if • Subject Line – case of virtual documented mailing list as per mentioned optional & rare conferences the information Copyright © 2008 - 2012 managementstudyguide.com. All rights reserved.
  37. 37. FIVE FUNCTIONS OF MANAGEMENTTips for Smart Communication 6 7 8 9 10 Resume Reports Sales Proposal Covering Letters FAQs • Content: Name, • Content: Cover • Content: Budget, • Brief - 3 • Should be correct Objective, Education, page, Index, Objectives, paragraphs, bullets and based on Experience, Personal Executive summary, Strategy & Tactics, • Focus on - Major research < details, References Appendices Schedule, Results, requirements • Should be created • Two pages max • Steps: Define and Closing • Differentiators - by Subject Matter • Highlight strengths problem, Gather • Should be Research through Experts [SMEs] • Use templates but information, persuasive & Web / friends / • Should have a enhance them Analyze & organize accurate colleagues contact person’s e- information • Do not plead mail Copyright © 2008 - 2012 managementstudyguide.com. All rights reserved.
  38. 38. ManagementStudyGuide.com - Premium MembershipLearning Made Easier – ”Interactive trainings that make learning a real lifeexperience, so that you learn and never forget” You may have acquired management degree, but you still don’t know how to apply theoretical knowledge you have gained into practice. You might be willing to learn management fundamentals and advanced concepts, but you may not be able to get a right coach for that. You may be an excellent corporate trainer, but you still are looking for par excellence trainings for organizational growth and success. You might be looking for some self development strategies.Our team which consists of Subject Matter Experts, Instructional Designers and GraphicDesigners have collaborated their ideas and thoughts to prepare effective trainings inform of power-point presentations. All these presentations are meant for individuallearning and are customized to meet the needs of Management Students, Trainers,Faculty Members, Working Professionals and all Learners. Example text Go ahead and replace it withBecome ayour own text. This Member and Download All Power-point Premium is an example text.Presentations. Copyright © 2008 - 2012 Your own footer Your LogoVisit: http://www.managementstudyguide.com/powerpoint-presentations.htm managementstudyguide.com. All rights reserved.
  39. 39. Tips for Smart CommunicationMisplaced Word – Beware!Sometimes misplaced words are used for comic effect“The other day I shot an elephant in my pajamas. How he got in my pajamas Ill never know.” Groucho Marx Copyright © 2008 - 2012 managementstudyguide.com. All rights reserved.
  40. 40. Tips for Smart CommunicationMisplaced Word – Beware!Consider the different meaningsin the following sentences:The dog under the tree bit Carrie. vs.The dog bit Carrie under the tree. Copyright © 2008 - 2012 managementstudyguide.com. All rights reserved.
  41. 41. Tips for Smart CommunicationMisplaced Word – Beware!We have recruited a Marketing Manager who worked for amajor competitor named R.C. Verma.We have recruited a Marketing Manager named R.C. Vermawho worked for a major competitor. Copyright © 2008 - 2012 managementstudyguide.com. All rights reserved.
  42. 42. SPIN INTERVIEW FRAMEWORK Learning Objectives 1 What is Business Communication 2 Types of Communication 3 STAR Format of Written Communication # 4 Essentials of Effective Communication 5 Tips for Smart Communication 6 Communication across cultures 7 Exercises 8 Summary Copyright © 2008 - 2012 managementstudyguide.com. All rights reserved.
  43. 43. Communication across Cultures English is frequently the language used in global business even though it is not the language spoken / written by the majority of people in the world. Here’s how you can ensure you do not go wrong while communicating across cultures. Copyright © 2008 - 2012 managementstudyguide.com. All rights reserved.
  44. 44. Communication across Cultures Tips for Native Speakers of English - Writing • Avoid long or complex sentences • Do not present someone with too many points at once • Avoid Idioms or colloquialisms, slang, jargon • Review everything you write to try and determine if a non-native speaker may have difficulty # understanding the meaning • When in doubt, lean toward the formal side • Begin communication with a preliminary statement, such as thanking someone for his or her last communication. This applies to both spoken and written communication • Humor is notoriously culture-specific: Many things that pass for humor in one culture can be seen as grossly offensive in another Copyright © 2008 - 2012 managementstudyguide.com. All rights reserved.
  45. 45. SPIN INTERVIEW FRAMEWORK Learning Objectives 1 What is Business Communication 2 Types of Communication 3 STAR Format of Written Communication # 4 Essentials of Effective Communication 5 Tips for Smart Communication 6 Communication across cultures 7 Exercises 8 Summary Copyright © 2008 - 2012 managementstudyguide.com. All rights reserved.
  46. 46. Exercises on Written CommunicationRewrite in simple words1. Campus Jewelers’ main objective is to increase sales. Specifically, the objective is to doublesales in the next five years by becoming a more successful business. Campus Jewelers’ objective is to double sales in the next five years.2. As of this date I havent received any documents So far I havent received any documents.3. I am in receipt of your letter. I have received your letter. Copyright © 2008 - 2012 managementstudyguide.com. All rights reserved.
  47. 47. Exercises on Written CommunicationRewrite in simple words4. In the event that it happens, I will go to Australia. If it happens, I will go to Australia.5. It often rains in the month of July. It often rains in July.6. Kindly confirm the same. Please confirm. Copyright © 2008 - 2012 managementstudyguide.com. All rights reserved.
  48. 48. Exercises on Written CommunicationUse a comma to separate a phrase which precedes the main sentence.1. For any further clarification on vendor discount related issues please call Monica Giroux onDial Comm. 8*622 2107. For any further clarification on vendor discount related issues, please call Monica Giroux on Dial Comm. 8*622 2107.Which one is correct usage of a comma / period / full stop? I believe the changes went in, have we tested the changes to see if the data is following the assignment rules? I believe the changes have been made. Have we tested them to see if the data is following the assignment rules? Copyright © 2008 - 2012 managementstudyguide.com. All rights reserved.
  49. 49. SPIN INTERVIEW FRAMEWORK Learning Objectives 1 What is Business Communication 2 Types of Communication 3 STAR Format of Written Communication # 4 Essentials of Effective Communication 5 Tips for Smart Communication 6 Communication across cultures 7 Exercises 8 Summary Copyright © 2008 - 2012 managementstudyguide.com. All rights reserved.
  50. 50. ManagementStudyGuide.com - Premium MembershipLearning Made Easier – ”Interactive trainings that make learning a real lifeexperience, so that you learn and never forget” You may have acquired management degree, but you still don’t know how to apply theoretical knowledge you have gained into practice. You might be willing to learn management fundamentals and advanced concepts, but you may not be able to get a right coach for that. You may be an excellent corporate trainer, but you still are looking for par excellence trainings for organizational growth and success. You might be looking for some self development strategies.Our team which consists of Subject Matter Experts, Instructional Designers and GraphicDesigners have collaborated their ideas and thoughts to prepare effective trainings inform of power-point presentations. All these presentations are meant for individuallearning and are customized to meet the needs of Management Students, Trainers,Faculty Members, Working Professionals and all Learners. Example text Go ahead and replace it withBecome ayour own text. This Member and Download All Power-point Premium is an example text.Presentations. Copyright © 2008 - 2012 Your own footer Your LogoVisit: http://www.managementstudyguide.com/powerpoint-presentations.htm managementstudyguide.com. All rights reserved.
  51. 51. SummaryCommunication should be Clear, Correct,Crisp, Credible, & ConsistentFollow the STAR Format for writtencommunicationAny communication should sound pleasant –same is true for written communicationBe sensitive to other cultures whilewritingAlways review your communicationbefore pressing the send button Copyright © 2008 - 2012 managementstudyguide.com. All rights reserved.
  52. 52. Happy Writing! Copyright © 2008 - 2012 managementstudyguide.com. All rights reserved.

×