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Swot tata nano
 

Swot tata nano

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    Swot tata nano Swot tata nano Presentation Transcript

    • RAI BUSINESS SCHOOL SUBMITTED BY :- Mr. PANKAJ KUMAR
    • SWOT ANALYSIS ON TATA NANO “ The People’s Car”
    •  
    • CONTENTS
      • PROFILE-TATA MOTOR
      • FORCE BEHIND NANO
      • MISSION INPOSSIBLE-NANO
      • NANO SPECIFICATION
      • SWOT ANALYSIS
      • SWOT TEMPLATE
      • SWOT NANO
      • CONCLUSION
      • F ormerly known as TELCO (TATA Engineering and Locomotive Company), HQ in Mumbai, Estab. in 1945.
      • First CV in 1954 with Daimler-Benz AG.
      • World's 5 TH largest medium and heavy truck manufacturer and the 2 ND largest heavy bus manufacturer.
      • India's leader in CV and the 2 ND largest in PV.
      • Manufacturing base in Jamshedpur, Pantnagar, Lucknow, Pune.
      • Truly Multinational corporation.
      • Aquired JLR on 2 ND June2008.
      • 57 TH most valued brand globally
    • FORCE BEHIND NANO “ I saw families riding around on scooters with kids standing up and the mother carrying a baby and sitting pillion and decided to do something about it. It started as a quest for an affordable transportation solution”. RATAN TATA source:- Business standard
      • Mission- Rs 1lakh car in every way a car
      • Mission Started in year-2003 with Five |Engineers
      • Mr.Girirsh Wagah introduced in Yr.2005-Father of “Chota Hathi”
      • Around 55 prototypes tested
      • Designed by Italy’s Institute of Development in Automotive Deptt
      • Finally revealed at 9 th Auto Expo in Jan 2008,Delhi
      • Launched commercially on 23 rd March 2009,Mumbai
      • Plant shifted from Singur-Sanand
      MISSION IMPOSSIBLE-NANO
    • PRODUCT FEATURES Vehicle Summary Model Basic Car Body Type Hatchback Segment A Length 3090mm Width 1485mm Height 1570mm Base Clearance 180mm Top Speed 95-100kmph Fuel Consumption Highway 26.0 Kmpl City 22.0 Kmpl Engine Specifications Displacement 624 cc Engine Type Petrol Rear Engine, 2 cylinder Maximum Power [email_address] Maximum Torque [email_address]
    • SWOT ANALYSIS
      • SWOT is a tool to provide a general/detailed snapshot of
      • company’s health.
      • SWOT offers
        • Aid to Decision making.
        • Issues: Identified,Classified & Prioritized clearly.
        • Analyzing company’s overall strategy
    •  
    • SWOT Analysis- TATA NANO
    • STRENGTH OF TATA NANO
      • First Innovation- Set a benchmark
      • 41 Patents for innovations
      • Low Price & Stylish
      • Environmental friendly- Green house effect
      • High fuel efficiency
      • Space-Internal-21% more than M-800
      • External-8% less than M-800
      • Variometric gear system- Magnifies torque
      • Tested successfully for crumple zones
    • WEAKNESSES of TATA NANO
      • No Modern facilities-ABS,PS,AC etc
      • Less Boot space
      • No Headlight levelers
      • Not fit for hilly terrain
      • Poor traction control
      • Poor engine cooling & hence overheating
      • Small Tyres
      • Windows wind down by hand
      • No passenger side mirror
    • OPPORTUNTIES FOR TATA NANO
      • Created a Niche market
      • Diesel & Electric variant
      • Recession
      • Royalty
      • Developing low price engine oil
      • Auto Finance
      • Create Employment
      • New competitor – Bajaj, Chery, Honda Siel, GM etc.
      • REVA an electric car.
      • Traffic congestion.
      • Government may increase taxes in metros.
      • Rising cost of raw material.
      • Reducing Parking Space.
      • Strict European Safety standards
      THREATS FOR TATA NANO
    • CONCLUSION
      • Nano really proved cheapest car of the industry.
      • Nano definitely helps to come true for middle man ‘s dream
    • VARIOUS COLORS OF “ THE WONDER CAR” THANK YOU