In India, clothing retail accounts for 36% of organised retail business. According to a report global apparel, accessories & luxuries market is likely to grow by 4.5% annually and Asia Pacific region is anticipated to acquire leadership position by 2011. Apparel sector in India poses a lot of challenges to a marketer. So far India’s share in world apparel trade has been insignificant (less than 3%). World garment trade is estimated at around 195 Billion US$ annually. The Biggest manufacturer & supplier is China producing over 50 billion $, followed by Mexico which produces over 8 billion and followed by many countries like India, Sri Lanka and Bangladesh, being the third place countries making and exporting garments worth 5 - 6 billion $ annually.
Key players in Apparel Retail Footwear, accessories Relaxed wear, body care product Styled clothing Apparel, accessories Apparel, furnishing Apparel, accessories Categories Gallops mall, Ahmedabad C.G.road, Ahmedabad C.G.road Ahmedabad Satellite road,Ahmedabad Drive road Ahmedabad C.G.road, Ahmedabad Location 15000-30000sq. Ft. 50000sq. Ft. 5000sq. Ft. 28000sq.ft. Floor size Multibrand Ex. ITC Ex. Tata trent gr. Multibrand Ex. Arvind Mills Multibrand Format Type Family Shopping Destination Enjoying the change Style & affordability Value pricing Value for money Family store Positioning Max Wills Lifestyle Westside Lifestyle Mega-mart Pantaloon Store name
Croma is owned and run by Infiniti Retail Limited, a 100% subsidiary of Tata Sons. Woolworths Ltd, the Australian retail giant, provides technical support and strategic sourcing facilities from its global network.
Infiniti Retail Limited , is a 100% subsidiary of Tata Sons Ltd., promoted to operate in the promising consumer electronics retail market that is evolving in India.
Infiniti Retail, has entered into a technical and sourcing agreement with an Australian retail giant, Woolworths Ltd ., which currently operates more than 2000 stores across Australia in 12 different formats, including consumer electronics retailing. Infiniti Retail Ltd., will own and run the retail operations in India, while Woolworths will provide technical support and strategic sourcing facilities from its global network.
Infiniti Retail has announced its plans to operate a national chain of multi brand outlets of consumer electronics and durables, under the brand name ‘CROMA’ . These electronics mega stores, will offer the country’s widest range of consumer electronics products across categories and brands. W ith more than 6000 products, 180 brands and 8 categories – Home Entertainment, Small Appliances, White Goods, Computers, Communication, Music, Imaging and Gaming software - the stores will be spread over 15000 to 20000 sq.ft.
The first ‘Croma’ store was inaugurated on 9th October 2006, in a suburb of Mumbai, Juhu. Croma is now also at Malad in Mumbai and has opened it doors in Ahmedabad too. Infiniti Retail Limited plans to launch 30 such large format stores across the country by 2008. Infiniti Retail has ambitious plans to expand across India with at least 100 stores by 2010.
With the philosophy of ‘We help you buy’ , this high tech store promises to provide world class service through a team of highly qualified and trained staff, the best product range in India to choose from and great prices on a consistent basis.