What is online publishing Online publishing means the creation and displaying of information on the Internet. This information can be in the form of plain text, pictures, movies or sound.

Online publishing means the creation and displaying of information on the Internet. This information can be in the form of plain text, pictures, movies or sound.

Online publishing is the process of using computer and specific types of software to combine text and graphics to produce Web-based documents such as newsletters, online magazines and databases, brochures and other promotional materials, books, and the like, with the Internet as a medium for publication.

Online publishing is the process of using computer and specific types of software to combine text and graphics to produce Web-based documents such as newsletters, online magazines and databases, brochures and other promotional materials, books, and the like, with the Internet as a medium for publication.

The electronic delivery of newspapers, magazines, books, news, music, videos, and other digitizable information over theInternet

The electronic delivery of newspapers, magazines, books, news, music, videos, and other digitizable information over theInternet

Benefits Once the information is published other people can view it through searching the web. Publishing on the Internet provides children with a global audience. It is fun and allows a child to explore his/her creativity in an unrestricted environment. Low-cost universal access, the independence of time and place, and ease of distribution. An effective marketing outreach medium and is often used to enhance information service.

Once the information is published other people can view it through searching the web.

Publishing on the Internet provides children with a global audience. It is fun and allows a child to explore his/her creativity in an unrestricted environment.

Low-cost universal access, the independence of time and place, and ease of distribution.

An effective marketing outreach medium and is often used to enhance information service.

Benefits Economic Advantage Immediately available to subscribers and readers anywhere with no distribution, mailing, handling costs. Can be used with or without print edition, enabling low cost start up No cost in offering free subscriptions or sample issues.

Economic Advantage

Immediately available to subscribers and readers anywhere with no distribution, mailing, handling costs.

Can be used with or without print edition, enabling low cost start up

No cost in offering free subscriptions or sample issues.

Benefits Quality Advantage Immediate full-text indexing with Google, Google Scholar, Yahoo, etc. leading to increased readership and citations. Google Scholar citation indexing from first issue, assists in gaining a listing with commercial indexes (ISI, etc). Supports reference linking, as well as additional reading tools that can search related databases. Ability to include data sets and supplementary materials.

Quality Advantage

Immediate full-text indexing with Google, Google Scholar, Yahoo, etc. leading to increased readership and citations.

Google Scholar citation indexing from first issue, assists in gaining a listing with commercial indexes (ISI, etc).

Supports reference linking, as well as additional reading

tools that can search related databases.

Ability to include data sets and supplementary materials.

Benefits Quality Advantage Improves administration and record-keeping, while reducing processing time. Enables editors, reviewers, and authors from anywhere to work together. Enables editors to spend more time helping authors by reducing their management time.

Quality Advantage

Improves administration and record-keeping, while

reducing processing time.

Enables editors, reviewers, and authors from anywhere to work together.

Enables editors to spend more time helping authors by reducing their management time.

Approaches and Methods to Online 􀁺 Online-archive approach 􀁺 New-medium approach 􀁺 Publishing-intermediation approach 􀁺 Dynamic and just-in-time approach

􀁺 Online-archive approach

􀁺 New-medium approach

􀁺 Publishing-intermediation approach

􀁺 Dynamic and just-in-time approach

Approaches and Methods to Online Webcasting A free Internet news service that broadcasts personalized news and information, including seminars, in categories selected by the user 􀁺 Webinars Seminars on the Web (Web-based seminars) 􀁺 podcast A media file that is distributed over the Internet using syndication feeds for playback on mobile devices and personal computers. As with the term radio , it can mean both the content and the method of syndication

Webcasting

A free Internet news service that broadcasts personalized news and information, including seminars, in categories selected by the user

􀁺 Webinars

Seminars on the Web (Web-based seminars)

􀁺 podcast

A media file that is distributed over the Internet using syndication feeds for playback on mobile devices and personal computers. As with the term radio , it can mean both the content and the method of syndication

Approaches and Methods to Online podcaster The host or author of a podcast Online Publishing and E-Books 􀁺 e-book A book in digital form that can be read on a computer screen or on a special device.E-books can be delivered and read via: 􀁺 Web download 􀁺 A dedicated reader 􀁺 A general-purpose reader 􀁺 A Web server

podcaster

The host or author of a podcast Online Publishing and E-Books

􀁺 e-book

A book in digital form that can be read on a computer screen or on a special device.E-books can be delivered and read via:

􀁺 Web download

􀁺 A dedicated reader

􀁺 A general-purpose reader

􀁺 A Web server

Approaches and Methods to Online 􀁺 Types of E-Books Traditional book format Online bookshelf The download The Rubics-cube hyperlink book The interactive, build-your-own (BYO) decision book

􀁺 Types of E-Books

Traditional book format

Online bookshelf

The download

The Rubics-cube hyperlink book

The interactive, build-your-own (BYO)

decision book

Approaches and Methods to Online Advantages and Limitations of E-Books E-Book Issues Digital Libraries 􀁺

Advantages and Limitations of E-Books

E-Book Issues

Digital Libraries

􀁺

Approaches and Methods to Online Print-on-Demand 1. A publisher creates a digital master, typically in Adobe Systems’ Acrobat format, and sends it to a specialized print-on-demand company. The files are stored on the printing company’s network 2. When an order is placed, a print-on-demand machine prints out the text of the document or book and then covers, binds, and trims it. The entire process can take about a minute for a 300-page book 3. The book is packaged and shipped to the publisher or the consumer

Print-on-Demand

1. A publisher creates a digital master, typically in Adobe Systems’ Acrobat format, and sends it to a specialized print-on-demand company. The files are stored on the printing company’s network

2. When an order is placed, a print-on-demand machine prints out the text of the document or book and then covers, binds, and trims it. The entire process can take about a minute for a 300-page book

3. The book is packaged and shipped to the publisher or the consumer

Problems and issues in online publishing? Management challenges Public policy issues.

Management challenges

Public policy issues.

Management Issues The profit question , which seeks to address how an online presence can be turned into a profitable one and what kind of business model would result in the most revenue; and The measurement issue , which pertains to the effectiveness of a Web site and the fairness of charges to advertisers.

The profit question , which seeks to address how an online presence can be turned into a profitable one and what kind of business model would result in the most revenue; and

The measurement issue , which pertains to the effectiveness of a Web site and the fairness of charges to advertisers.

Public Policy Issues The most common public policy issues have to do with copyright protection and censorship. Many publishers are prevented from publishing online because of inadequate copyright protection. An important question to be addressed is: How can existing copyright protections in the print environment be mapped onto the online environment?

The most common public policy issues have to do with copyright protection and censorship.

Many publishers are prevented from publishing online because of inadequate copyright protection.

An important question to be addressed is: How can existing copyright protections in the print environment be mapped onto the online environment?

Public Policy Issues Most of the solutions are technological rather than legal. The more common technological solutions include encryption for paid subscribers, and information usage meters on add-in circuit boards and sophisticated document headers that monitor the frequency and manner by which text is viewed and used.

Most of the solutions are technological rather than legal.

The more common technological solutions include encryption for paid subscribers, and information usage meters on add-in circuit boards and sophisticated document headers that monitor the frequency and manner by which text is viewed and used.

Other Issues In online marketing, there is the problem of unsolicited commercial e-mail or “spam mail.” Junk e-mail is not just annoying; it is also costly. Aside from displacing normal and useful e-mail, the major reason why spam mail is a big issue in online marketing is that significant costs are shifted from the sender of such mail to the recipient. Sending bulk junk e-mail is a lot cheaper compared to receiving the same. Junk e-mail consumes bandwidth (which an ISP purchases), making Internet access clients slower and thereby increasing the cost of Internet use.

In online marketing, there is the problem of unsolicited commercial e-mail or “spam mail.” Junk e-mail is not just annoying; it is also costly. Aside from displacing normal and useful e-mail, the major reason why spam mail is a big issue in online marketing is that significant costs are shifted from the sender of such mail to the recipient. Sending bulk junk e-mail is a lot cheaper compared to receiving the same. Junk e-mail consumes bandwidth (which an ISP purchases), making Internet access clients slower and thereby increasing the cost of Internet use.

Services available for Online Publishing WebPages Newsgroups/Forums Blogs

WebPages

Newsgroups/Forums

Blogs

Web Pages Creating web pages (pages of information which collectively form websites on the World Wide Web) Developing our own personal websites. Content which we publish can include movies, text, pictures and sound.

Creating web pages (pages of information which collectively form websites on the World Wide Web)

Developing our own personal websites.

Content which we publish can include movies, text, pictures and sound.

Newsgroups / Forums These are places on the Internet where people join online discussions. Once registered as a member of the group, messages can be posted which relate to the topic. These messages are recorded on the site and can be read by anyone searching on the Internet. The majority of content published in newsgroups and forums is text and pictures.

These are places on the Internet where people join online discussions.

Once registered as a member of the group, messages can be posted which relate to the topic. These messages are recorded on the site and can be read by anyone searching on the Internet.

The majority of content published in newsgroups and forums is text and pictures.

Blogs (Web Logs) Blogs are online diaries that are created publicly for people to view. Blogs are a form of communication on the Internet which is very popular with children aged 13-19 and young adults aged 20-29. Text is usually published in blogs.

Blogs are online diaries that are created publicly for people to view.

Blogs are a form of communication on the Internet which is very popular with children aged 13-19 and young adults aged 20-29.

Text is usually published in blogs.