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Factors affecting advertising budget
 

Factors affecting advertising budget

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    Factors affecting advertising budget Factors affecting advertising budget Presentation Transcript

    • Factors Affecting Advertising Budget
      • Competition
      • Campaign objective
      • Product life cycle
      • Market Size
      • Availability of funds
      • Types of product
      • Media Plan
      • Collaboration
    • Budgeting Methods
      • Affordability Method or Residual Method
      • Percentage of sales Method
      • Competitive Method
      • Objective and Task Method