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Elements of business environment
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Elements of business environment

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  • 1. Elements of Business Environment Business Environment consists of all those factors that have a bearing on the business.
  • 2.
    • Strategy formulation is properly fitting the organization factors (like internal environment) against the opportunities and threats in the external environment.
  • 3. LEVELS OF ENVIRONMENT
    • INTERNAL ENVIRNONMENT
    • Promoters’ / shareholders’ values
    • Mission / objectives
    • Management structure
    • Internal power relationship
    • Physical assets and facilities
    • Company image / brand equity
    • Hr, Marketing, technological, financial capabilities.
    Cont…….
  • 4.
    • MICRO (TASK / OPERATING) ENV
    • Suppliers
    • Publics
    • Marketing intermediaries
    • Competitors
    • Customers
    • financiers
    LEVELS OF ENVIRONMENT Cont…….
  • 5.
    • MACRO (GENERAL / REMOTE) ENV
    • Global environment
    • Technological / natural environment
    • Social / cultural environment
    • Political environment
    • Demographic environment
    • Legal environment.
    LEVELS OF ENVIRONMENT
  • 6. Economic and Non Economic Factors
    • Non Economics
    • Global environment
    • Technological / natural environment
    • Social / cultural environment
    • Political environment
    • Demographic environment
    • Legal environment
    • social responsibility
    • Consumerism
    • Corporate governance
    Cont…….
  • 7.
    • 2. Economic Environment
    Economic and Non Economic Factors
  • 8. Levels of Environment FIRM INTERNAL ENVIRONMENT MICRO / TASK / OPERATIVE MACRO / GENERAL / REMOTE