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Elements of business environment
 

Elements of business environment

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    Elements of business environment Elements of business environment Presentation Transcript

    • Elements of Business Environment Business Environment consists of all those factors that have a bearing on the business.
      • Strategy formulation is properly fitting the organization factors (like internal environment) against the opportunities and threats in the external environment.
    • LEVELS OF ENVIRONMENT
      • INTERNAL ENVIRNONMENT
      • Promoters’ / shareholders’ values
      • Mission / objectives
      • Management structure
      • Internal power relationship
      • Physical assets and facilities
      • Company image / brand equity
      • Hr, Marketing, technological, financial capabilities.
      Cont…….
      • MICRO (TASK / OPERATING) ENV
      • Suppliers
      • Publics
      • Marketing intermediaries
      • Competitors
      • Customers
      • financiers
      LEVELS OF ENVIRONMENT Cont…….
      • MACRO (GENERAL / REMOTE) ENV
      • Global environment
      • Technological / natural environment
      • Social / cultural environment
      • Political environment
      • Demographic environment
      • Legal environment.
      LEVELS OF ENVIRONMENT
    • Economic and Non Economic Factors
      • Non Economics
      • Global environment
      • Technological / natural environment
      • Social / cultural environment
      • Political environment
      • Demographic environment
      • Legal environment
      • social responsibility
      • Consumerism
      • Corporate governance
      Cont…….
      • 2. Economic Environment
      Economic and Non Economic Factors
    • Levels of Environment FIRM INTERNAL ENVIRONMENT MICRO / TASK / OPERATIVE MACRO / GENERAL / REMOTE