JAGO Party Election Plan   [Delhi M.L.A Election]  [Candidate : Birendra Kumar ]
Managing Team  [Delhi M.L.A Election]  [Candidate : Birendra Kumar ]
SWOT Analysis  [Delhi M.L.A Election]  [Candidate :Birendra Kumar ]
SWOT Analysis  <ul><li>Strength : </li></ul><ul><li>SMS Power  </li></ul><ul><li>Internet Professional </li></ul><ul><li>N...
Goal of Election  [Delhi M.L.A Election]  [Candidate :Birendra Kumar ]
Goal of Election <ul><li>Win the Election  </li></ul><ul><li>Establishment of PARTY Identification  </li></ul><ul><li>Lear...
Technical Specification   [Delhi M.L.A Election]  [Candidate :Birendra Kumar ]
Technical Specifications Voters : 1,50,967  [Delhi M.L.A Election]  [Candidate :Birendra Kumar ] BJP  – 1993 + 1998 + 2003...
Strategies to Reach Out [Delhi M.L.A Election]  [Candidate :Birendra Kumar ]
Strategies to reach out    <ul><li>Online Campaign : </li></ul><ul><li>- SMS , Email , Yahoogroups, Blog , Websites </li><...
Communication Plan [Delhi M.L.A Election]  [Candidate :Birendra Kumar ]
Communication Plan [Delhi M.L.A Election]  [Candidate :Birendra Kumar ] What How Frequency Co-ordination SMS <ul><li>Will ...
Deadline  [Delhi M.L.A Election]  [Candidate :Birendra Kumar ]
Deadline [Delhi M.L.A Election]  [Candidate :Birendra Kumar ] Particulars Quantity / Number /Unit Deadline Fund Raising  R...
Budget  [Delhi M.L.A Election]  [Candidate :Birendra Kumar ]
Budget of Election [Delhi M.L.A Election]  [Candidate :Birendra Kumar ] Sr. N Head Subhead Quantity / Unit Rate Total Amou...
Budget  of Election- 2 Total Budget : Rs.12,08,000 * Central Committee * Registration fees will collected  Sr. N Head Subh...
Role & Responsibility   [Delhi M.L.A Election]  [Candidate :Birendra Kumar ]
Roles & Responsibilities [Delhi M.L.A Election]  [Candidate :Birendra Kumar ] Name Skill Contribution  Deadline Birendra K...
Roles & Responsibilities -2 [Delhi M.L.A Election]  [Candidate :Birendra Kumar ] Name Skill Contribution  Deadline Denson ...
Your Suggestion and Opinion  Thank You  [Delhi M.L.A Election]  [Candidate :Birendra Kumar ]
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Jago Delhi Election Plan 2008

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This is presentation will give you brief IDEA of JAGO Party Delhi Election plan.

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Jago Delhi Election Plan 2008

  1. 1. JAGO Party Election Plan [Delhi M.L.A Election] [Candidate : Birendra Kumar ]
  2. 2. Managing Team [Delhi M.L.A Election] [Candidate : Birendra Kumar ]
  3. 3. SWOT Analysis [Delhi M.L.A Election] [Candidate :Birendra Kumar ]
  4. 4. SWOT Analysis <ul><li>Strength : </li></ul><ul><li>SMS Power </li></ul><ul><li>Internet Professional </li></ul><ul><li>Net Savvy Members </li></ul><ul><li>1000 Members in net </li></ul><ul><li>200 Members from Area </li></ul><ul><li>Educated Candidate </li></ul><ul><li>Educated Voter’s </li></ul><ul><li>Maximum People stand </li></ul><ul><li>against reservation </li></ul><ul><li>Weakness : </li></ul><ul><li>Only 10 Committed (Core Team )Member </li></ul><ul><li>All Members are Email or SMS motivated </li></ul><ul><li>New Party without identity </li></ul><ul><li>Lack of Fund and resource </li></ul><ul><li>First learning of Election </li></ul><ul><li>Opportunity: </li></ul><ul><li>Our Issue is attractive </li></ul><ul><li>67% people are against reservation </li></ul><ul><li>Stamp Paper strategies can be hit </li></ul><ul><li>Target Voter’s are educated and net savvy </li></ul><ul><li>Threats: </li></ul><ul><li>Other Criminal’s Type Candidate ( might attack ) </li></ul><ul><li>If fund and other resource could not arrange on time </li></ul>[Delhi M.L.A Election] [Candidate :Birendra Kumar ]
  5. 5. Goal of Election [Delhi M.L.A Election] [Candidate :Birendra Kumar ]
  6. 6. Goal of Election <ul><li>Win the Election </li></ul><ul><li>Establishment of PARTY Identification </li></ul><ul><li>Learning and Experience gain for election </li></ul><ul><li>Spread the word about PARTY </li></ul><ul><li>Reach out people and increment of PARTY strength </li></ul>[Delhi M.L.A Election] [Candidate :Birendra Kumar ]
  7. 7. Technical Specification [Delhi M.L.A Election] [Candidate :Birendra Kumar ]
  8. 8. Technical Specifications Voters : 1,50,967 [Delhi M.L.A Election] [Candidate :Birendra Kumar ] BJP – 1993 + 1998 + 2003 Municipality : Pitampura ( South and North ) Shalimarbag ( South and North ) Fight against B.J.P :
  9. 9. Strategies to Reach Out [Delhi M.L.A Election] [Candidate :Birendra Kumar ]
  10. 10. Strategies to reach out <ul><li>Online Campaign : </li></ul><ul><li>- SMS , Email , Yahoogroups, Blog , Websites </li></ul><ul><li>- Youtube , Karmavideo , Google Video , Yahoo Video </li></ul><ul><li>- www.singamore.com , Hosting profile at all possible domain </li></ul><ul><li>Ground Campaign : </li></ul><ul><li>- Leaflet’s distribution ( Cartoon’s , Candidate Bio-data, Appeal , </li></ul><ul><li>Stamp Paper Promise and Voter’s Information ) </li></ul><ul><li>- Cycle and Rickshaw Rally on regular phase </li></ul><ul><li>- Peer to Peer reach out </li></ul><ul><li>- Mobile Unit with jingles and song </li></ul><ul><li>- Co-ordination with Social Sectors </li></ul><ul><li>- Phone to People ( Thanks for SMS , Request to vote ) </li></ul>[Delhi M.L.A Election] [Candidate :Birendra Kumar ]
  11. 11. Communication Plan [Delhi M.L.A Election] [Candidate :Birendra Kumar ]
  12. 12. Communication Plan [Delhi M.L.A Election] [Candidate :Birendra Kumar ] What How Frequency Co-ordination SMS <ul><li>Will get data from mobile company </li></ul><ul><li>Voter’s Right </li></ul><ul><li>R.T.I 3. Civil Right 4. </li></ul>10 times ( October to November ) Ayush Jain Email To all data base ( First timers ), 2 nd Days Ayush Jain / Aditya Gupta You tube / Singamore Speech to Leader’s and appeal All Party Members and Leaders Aditya Gupta / Birendra Blog Interactive JAGO blogs for Birendra Everyday Aditya Gupta / Denson www.birsoni.info Entire details and Birendra’s portfolio Ongoing Prakash Singh / Birendra Leaflets ( 1,00,000 ) Four Fold – Pictorial Hits / Bio data , Stamp Paper , Request , Voter’s Detail Until election get over Aditya Gupta / Birendra Cycle - Rickshaw Rally Will play Jingles , JAGGO RE Add Once in week 100 bicycle or Rickshaw Anjan / Birendra Poster ( 10000 ) It will be use on all vehicle on nomination day and some will be placed at prominent place of area For Nomination Day Anjan / Birendra / All Members Mobile Unit Carry the materials and people Entire Months
  13. 13. Deadline [Delhi M.L.A Election] [Candidate :Birendra Kumar ]
  14. 14. Deadline [Delhi M.L.A Election] [Candidate :Birendra Kumar ] Particulars Quantity / Number /Unit Deadline Fund Raising Rs.12,00,000 20 Oct’08 Publicity Materials deign and order placed Poster – 5,000 Leaflets – 50,000 Banner – 20 Tie Pin – 1000 T-Shirt – 5000 JAGO main leaflets – 1 Lakh Mobil unit - 1 15 Oct’08 Online Campaign Email Data retrieve , Blogs Host , Youtube , SMS and Email Sent to members 15 Oct’08 Members Get Together Primary Members , Active Members and Other Supporters 3 rd Week of October 2008 Media Advocacy Tea Party 20 -25 October 2008 Field Work People will start door to door campaign 25 th October Cycle and Rickshaw Rally Cycle / Rickshaw 500 Ongoing
  15. 15. Budget [Delhi M.L.A Election] [Candidate :Birendra Kumar ]
  16. 16. Budget of Election [Delhi M.L.A Election] [Candidate :Birendra Kumar ] Sr. N Head Subhead Quantity / Unit Rate Total Amount 1 Candidate Nomination 1 20000 20,000 2 Document Preparation 1 5000 5000 3 Online Campaign SMS , Email , YouTube , Singamore , Blogs , Website ( Data Buy ) 15 times 25000 50,000 4 Field Campaign Human Resource ( Target 50000 , 5000 Per Day ) 10 Unit ( Each Unit will have 4 People ) 20000 2,00,000 5 Publicity Materials Poster (5,000) Leaflets Delhi (50,000) Tie Pin (10,000) National Leaflet ( 100,000) T-Shirt ( 1000 ) 1 1 1 1 1 Rs. 2 Rs. 1.50 Rs. 2 Rs.0.22 Rs.70 10,000 75,000 20,000 22,000 70,000 6 Mobile Unit Maurti Van ( with CNG and driver for 60 days ) 1 Rs.1000 60,000
  17. 17. Budget of Election- 2 Total Budget : Rs.12,08,000 * Central Committee * Registration fees will collected Sr. N Head Subhead Quantity / Unit Rate Total Amount 7 Mobile Unit Decoration 1 10000 10,000 P.A System 1 30000 30,000 * PARTY Jingles , Song etc 5 20000 1,00,000 6 Nomination Day Cycle / Rikshwa 100 100 10,000 7 * Get together 1000 200 2,00,000 8 Vehicle Petrol 500 100 50,000 9 Media Advocacy Get Together 1 500 15,000 10 Press Conference 1 500 15,000 11 Office Space Camp office 3 20000 60,000 12 Counting Day Human Resource 1000 100 1,00,000 13 Communication Phone ( 6 different company ) 1 6000 36,000 14 Contingency Fund Emergency etc 50,000
  18. 18. Role & Responsibility [Delhi M.L.A Election] [Candidate :Birendra Kumar ]
  19. 19. Roles & Responsibilities [Delhi M.L.A Election] [Candidate :Birendra Kumar ] Name Skill Contribution Deadline Birendra Kumar Candidate <ul><li>INR 50000 ( Including Security Money ) </li></ul><ul><li>Standing in election </li></ul><ul><li>4 four wheelers </li></ul><ul><li>500 People on nomination day </li></ul>20-10-08 On going until election get over Aditya Gupta Internet <ul><li>INR 10000 /- </li></ul><ul><li>Poster / Leaflet Designing </li></ul><ul><li>Reach out through internet </li></ul><ul><li>Four wheelers ( with 4 People ) </li></ul>20 – 10- 08 10-10-08 30 Oct , 5 ,10 and 15 Nov On Nomination Day and Counting Day Ayush Jain Coordination <ul><li>INR 10000 /- </li></ul><ul><li>Follow up with SMS and Phone </li></ul><ul><li>Four wheeler ( with 4 People ) </li></ul>20-10-08 Ongoing until counting On Nomination Day and Counting Day Pawan Sharma Audit <ul><li>INR 10000 /- </li></ul><ul><li>Finance Management </li></ul><ul><li>Four wheeler </li></ul>20-10-08 Ongoing until counting On Nomination Day and Counting Day
  20. 20. Roles & Responsibilities -2 [Delhi M.L.A Election] [Candidate :Birendra Kumar ] Name Skill Contribution Deadline Denson Joseph People Co-ordination <ul><li>INR 10000 /- </li></ul><ul><li>25 People </li></ul><ul><li>Reach out through internet </li></ul><ul><li>Four wheelers ( with 100 People ) </li></ul>20 – 10- 08 10-10-08 30 Oct , 5 ,10 and 15 Nov On Nomination Day and Counting Day Aditya Bhardwaj Event Organiser <ul><li>INR 10000 /- </li></ul><ul><li>Members Meet and Media </li></ul><ul><li>Four wheeler ( with 4 People ) </li></ul>20-10-08 Ongoing until counting On Nomination Day and Counting Day Ratnakar Youth Mobilization <ul><li>Youth Mobilization </li></ul><ul><li>Event Co-ordination </li></ul><ul><li>Media Co-ordination </li></ul>20-10-08 Ongoing until counting On Nomination Day and Counting Day Anjan Kumar Community Mobilization Leaflet / Poster Printing 100 Youth / Rikshwa ongoing
  21. 21. Your Suggestion and Opinion Thank You [Delhi M.L.A Election] [Candidate :Birendra Kumar ]

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