Social Branding for B2B. Notes from a Hardass Motherfu*ker
Guest Lecture presented by Scot McKee, Managing Director, Birddog to a University School of Management MBA course, 2011.
McKee introduces the digital branding and social marketing challenges of today to the business leaders of tomorrow. The University plays host to a presentation of explanation, insight and case study examples from the practical world of B2B brand building, digital strategy and social delivery. McKee's additional thoughts and a video are available at: http://www.birddog.co.uk
McKee's books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks