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Internal Social Engagement - B2B Marketing Summit 2013 - Scot McKee

by on Jun 19, 2013

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Keynote presentation given by Scot McKee, Managing Director, Birddog, at the B2B Marketing Summit, London, 2013. ...

Keynote presentation given by Scot McKee, Managing Director, Birddog, at the B2B Marketing Summit, London, 2013.

McKee explains how as the 'Media Age' gives way to the 'Content Age', B2B marketing priorities are changing. Or at least they should be. In the rush to contentificate, someone forgot to send the memo to...well, just about everyone and it's left a bit of a gap. So how do you get everyone in your organisation to support your content strategy?

McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks

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http://www.birddog.co.uk 275
https://twitter.com 167
http://luisor1720.wordpress.com 73
https://t.co 19
http://www.linkedin.com 7
https://hootsuite.com 3
https://sproutsocial.com 1
https://www.rebelmouse.com 1
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Internal Social Engagement - B2B Marketing Summit 2013 - Scot McKee Internal Social Engagement - B2B Marketing Summit 2013 - Scot McKee Presentation Transcript