Presentation given by Scot McKee, CEO, Birddog on behalf of RBI Visual at Reed Business Information, 2012.
McKee demonstrates how video can be used in B2B communications as an extension of brand creativity. With increases in audience demand for and consumption of video, business markets must use video to to engage audiences across multiple online and social channels.
A video of the original presentation is available at: http://www.birddog.co.uk
McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks