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Sticking the Feather - Connecting Customers in a Connected World - Scot McKee

by on Apr 17, 2012

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Presentation given by Scot McKee, Managing Director, Birddog, at the DSM Dyneema Connect the Dots Conference, Netherlands, 2012....

Presentation given by Scot McKee, Managing Director, Birddog, at the DSM Dyneema Connect the Dots Conference, Netherlands, 2012.

McKee explains how B2B organizations require a deep understanding of digital audience behaviour to improve online relationships and engage within customer communities. A video of the full presentation is available at: http://www.birddog.co.uk

McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks

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Sticking the Feather - Connecting Customers in a Connected World - Scot McKee Sticking the Feather - Connecting Customers in a Connected World - Scot McKee Presentation Transcript