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Social media beyond the basics

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Slide deck for my workshop at Schoolcraft College CEPD. In it, I describe and demonstrate lesser-known features of Facebook and LinkedIn. I also cover the basics of Twitter, Pinterest, and Google+.

Slide deck for my workshop at Schoolcraft College CEPD. In it, I describe and demonstrate lesser-known features of Facebook and LinkedIn. I also cover the basics of Twitter, Pinterest, and Google+.

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  • When you think of the word social, an informal get-together might come to mind. Social media can used to gathering friends together, but the social in social media refers to a collaborative community as opposed to an individual.
  • When Web 2.0 was created in 2006, the World Wide Web went from a collection of published content viewed by passive recipients to a stream of two-way communication between the content publishers and active participants. The ability for communication to flow in both directions allowed websites to become social– users could collaborate on site content and build a virtual community online.
  • By far, the most influential social media sites are Facebook, Twitter, and LinkedIn. Google recently released a social network to compete with Facebook. Google+ has similar features plus the tie-in with the popular Google products like the Google search engine, Reader, YouTube, and Google Docs.
  • Social networks are sites where people make connections with others. Most have a specific purpose. Meetup, for example, is a network for finding and posting events.
  • Micro blogs are miniature weblogs. Entries on microblogs can be no more than 140 characters. The most popular microblog is Twitter. A posting on Twitter is called a Tweet. Users can subscribe to, or follow, each other’s tweets. They can forward a tweet to their own network of followers, using a retweet.
  • Micro blogs are miniature weblogs. Entries on microblogs can be no more than 140 characters. The most popular microblog is Twitter. A posting on Twitter is called a Tweet. Users can subscribe to, or follow, each other’s tweets. They can forward a tweet to their own network of followers, using a retweet.
  • Social bookmarking sites contain links to websites of interest within a network of users. One of the most popular bookmarking sites is Pinterest. This site resembles a collection of bulletin boards populated with photos from various websites that are “pinned” to the board. Like other social media sites, users can subscribe, or follow, interesting boards so they are notified when the owner pins new photos.
  • Transcript

    • 1. Social Media: Beyond the Basics Robin Pierman
    • 2. Enjoying the companionship of others Promoting communal activities SOCIAL -- defined
    • 3. Not all social media is “social”
    • 4. Web 1.0 v Web 2.0 David Ciccarelli, Voices.com September 19, 2006
    • 5. • Social Networks • Blogs/MicroBlogs • Wikis • Public Bookmarking • Podcasts/Webcasts/Videocasts • Other Types of Social Media
    • 6. • More than 845 million active users • 50% of active users log on every day • One out of every seven minutes spent online is on Facebook
    • 7. • Graph search • Friend lists • Fan pages • Joining groups • Creating your own groups Facebook – Beyond Basic
    • 8. Facebook
    • 9. • More than 135 million users • Executives from all Fortune 500 companies are LinkedIn members. • LinkedIn signs up 2 new members every second
    • 10. • Joining groups • Sharing profiles • Recommendations • Endorsements LinkedIn– Beyond Basic
    • 11. LinkedIn
    • 12. • 16% of U.S. Internet users are on Twitter. • If Twitter was a country it would be the 12th largest in the world Copyright © 2011 City Career Services
    • 13. • Creating an account • Finding people to follow • Taking the Twitter Tour • Listen for a while before tweeting Twitter – The Basics
    • 14. Twitter
    • 15. • Launched in March 2010 (3 years old) • 70 million Pinterest users • 80% are women
    • 16. • Creating an account • Identifying your interests • Browsing the boards • Creating your own board Pinterest – The Basics
    • 17. Pinterest
    • 18. • Fasted-growing network of all time • 925,000 new users added every day Google+ http://rightyaleft.com/funhumor/the-evolution-of-social-media-toon/

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