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Uk film magazine research dan Uk film magazine research dan Presentation Transcript

  • By Dan Grant
  •  Published by Bauer Media (powerful publishing group)  Costs £3.99 per issue  Published Monthly  Mass market – not too genre specific.  Empire describes their audience as “76% male, affluent movie fans and cinema hounds”, so they would target their magazine at Males interested in the movie industry.  Empire reviews lots of different genres of film, meaning it aims itself at a mass target audience instead of a niche.  Name and logo – ‘Empire’ suggests it’s dominant and powerful, font style is sans serif and all in capital letters, helps it to stand out and could be aimed towards a younger target audience.
  •  Published by BFI  Governed by a royal charter (they are a charity)  Costs £3.95  Published Monthly  Niche Market – tends to be for people with a specialist interest in film theory and the academic side of film.  Name & font: ‘Sight and sound’ relates to film, shows it’s genre. The font is simple and easy to read – could be tailored towards an older target audience.  Formal layout – again could be towards an older TA  Academic magazine
  •  Published by Future Publishing (big company)  Costs £3.99 per issue  Published Monthly  Target audience: 15-40 year olds interested in film – Their slogan is ‘The Modern Guide To Movies’  Mainly a male readership  ‘Total Film’ suggests it’s obtains lots of information about film and is exclusively about film.  Sans serif font helps it to stand out and make it seem powerful.
  •  Published by IPC Media (big global company)  Monthly magazine  Aimed at 25-45 year old men, focused predominantly on Music and Movies
  •  Published by Future Publishing  Published Monthly  Genre specific – covers Science fiction and fantasy films. Suggests the target audience may be older (perhaps 25-50)  The name ‘SFX’ and the font and colours used make the magazine seem futuristic – links in with the fact that it reviews Science fiction and fantasy films.
  • £5.99 (expensive) Published by the church of London Published once every 2 months Niche audience – alternative and specific in taste – reviews British independent films, artistically designed. May tailor towards 25-50 year olds with a specific taste. Could be aimed towards people interested in the design and graphics side of film.