Trailer evaluation


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Trailer evaluation

  1. 1. Within film trailers, the title of the film is often presented either at the start of the trailer or more commonly at the end of the trailer.Within our film trailer we revealed the title at the end of the trailer in order to follow key conventions of professional film promotions.The title is often displayed at the end of the trailer in order to make it more memorable for the audience, as they may forget the name of the movie whilst viewing the trailer.The film title is bold in a decorative Serif font in order to resemble and old fashioned stamp that would have been used in banks when dealing with money.This relates to the storyline and gives the audience a small indication of the storyline which is reinforced through the trailer.The colour scheme is orange as it is a warm and strong colour which relates to the comedy genre, therefore the audience will have a better idea of what the film will contain. The name of the film is “PLAN C” because it reveals the comedy genre as it implies that plan A and plan B didn’t work out, creating an enigma around what happened and why the characters are still trying to accomplished whatever their tasks are. Which connotes the failed attempts to be humorous and amusing.
  2. 2. At the start of the movie trailer I have broken the key conventions of the comedy genre when referring to setting/location.This decision was made in order to develop an enigma around the storyline, capturing the viewers attention and making them want to view more.This was done through visual iconography, using a dark location and using dark clothing in order to brake conventions. This would then help reveal the comedy genre later in the film trailer as it is clear that the characters aren’t as capable as they make out to be.The dialogue used within this scene also helps to develop the comedy genre as it is very uncertain and connotes an immaturity.The characters are also made through Mise-en-scene to look very normal in order to help generate the atmosphere I intended.
  3. 3. With costumes and props we decided to brake the conventions of the comedy genre in order to reinforce the criminal aspects of the storyline. However the characters used a turquoise Nissan Micra in order to add to the humour and brake the convention of having a fast get away car. The characters wore intimidating clothing and balaclavas to make the criminal act more realistic.The characters were also wielding a variety of weaponry ranging from a gun to a baseball bat and a knife.This was done once again to increase the anti-climax in order to increase the humour.
  4. 4. With the camerawork and editing we followed the key conventions in order to generate the best footage. For example we used low angle close ups, therefore the characters were made to look intimidating and powerful. The shot modelled above presents a point of view shot from the hostage, this is has been done to add to the atmosphere and give the audience a similar experience as the hostage. We used other shots such as medium long shots in order to present the location and the setting, this was done as it would make the scenario more realistic. It also allowed the audience view all the characters intended within the shot.
  5. 5. The title typography and style is a key component to the continuity of the promotional package. The font is “old stamper” which generates a style that resembles a stamp used within banks when dealing with money.The decorative Serif font will develop brand identity and create awareness.The title will become a key aspect of the promotional package as the target audience will see the font and instantly recognise that it is related to the movie “PLAN C”. Throughout the trailer there is continuity displayed in the titles colour scheme and typography.The orange/golden colour scheme was selected as it displays a sense of warmth. I required the colour scheme to connote warmth and happiness as it is a common convention within the comedy genre.
  6. 6. The narrative is displayed in a chronological order which is a key convention within the comedy genre.The trailer starts with the Planning of the robbery, they are in a dark unknown room In order to create an enigma surrounding the situation And there task.The trailer continues in Chronological order throughout, from the Planning process to the actual Theft.
  7. 7. The characters are clearly not related, and there is no affection displayed within the trailer.Therefore the audience can presume that the characters are just friends. The audience can connote that the characters share the same interests as they all intend on committing the crime at hand. The characters are young and clearly immature through the dialogue revealed within the trailer.Therefore the audience can understand that the characters are most likely students that want to get rich fast.
  8. 8.  We are not shown the story in narrative order  They show case the stars of the film  Some visual images stay on screen for only just enough time for our mind to realize what we are seeing.  Conversations between characters usually consist of one line each  Unusual angles are often used to show events or characters  Action is interspersed with credits on screen  Voiceovers are used to tell the story and give credit information  Music plays an important role in creating atmosphere  The title does not appear until the end  The trailer builds to a climax, where it ends
  9. 9.  Within the film trailer I have not followed this key convention.The trailer scenes have been played in chronological order therefore it is easy for the viewers to understand.  The simplicity of the narrative order reflects the almost simple mindedness of the characters within the movie, revealing a small insight in to what the characters persona’s may be like.  It also displays a sense of structure which not only relates to the title but links to the content of the film.
  10. 10.  I made the decision to follow this convention.Therefore I clearly show case and display the main characters.This introduces the actors/actresses to the audience, therefore the film is not only being advertised by the trailer but promoted through the status of the characters.  The characters are revealed at the opening of the trailer and are presented throughout up to the last scene.  Show casing the characters also presents the genre, through their actions and the dialogue.
  11. 11.  I followed this convention as my film trailers genre is comedy, therefore my shots had to be quick and fast paced in order to reflect the hectic nature of the situations and generate and exciting atmosphere.  Using visual iconography to present to the audience what is happening, is used to shock the audience and amuse them in a humorous manor.
  12. 12.  I have followed this convention in order to keep the speed of the shots fast paced.The comedy genre often consists of comical one liners, which we attempted to apply to the film trailer.  Within the film trailer we also went for shock value and try to display an uncertainty in the dialogue, this was done to generate a narrative enigma surrounding the contents of the film.
  13. 13.  I partially followed this convention as the shots we used were not particularly unusual, however were essential to the comedy genre.  I included a variety of medium-long shots which were followed up by close ups in order to add to the humour and make it clear to the audience who is speaking and what the characters are doing.  Using close ups also allowed me to present the emotions and the expressions on the characters faces, which helped to develop the comedy within the shot.  Shots such as low angle shots were also used to make the characters look powerful and intimidating.
  14. 14.  This convention has been followed in order to break up the action within the film, whilst giving the audience a moment to digest what is happening, therefore the viewers will have a better connection with the trailer.  Interspersing the action with titles also helps build up the tension within the atmosphere before the anti-climax, therefore it increases the affects of the comedy aspects within the film trailer.
  15. 15.  I made the decision to not follow this convention, as I felt that it did not suit the comedy genre and would best fit a romance or maybe psychological film trailer.  The voiceover would potentially slow down the pace of the film trailer, which would affect the film promotion as the public may not realise that it is a comedy.
  16. 16.  This convention has been followed, as the music from start to end enforces the atmosphere.The introduction of the trailer consists of the characters surrounding the table with the plans, I have utilised non- diegetic sound through the form of back ground music in order to build up tension and create an atmosphere which I felt was most suitable.  I have also used the non-diegetic music to change the atmosphere from a tense, edgy emotion, to a light hearted comical atmosphere, which reflected the genre of the film trailer.
  17. 17.  I made the decision to reveal the title; “PLAN C” at the end of the trailer in order for the viewers to remember the name of the film, as it will be one of the last things they see.  The title then also becomes part of the break down of the anti-climax, therefore it is surrounded by the comedy aspects of the trailer to represent the genre.
  18. 18.  I have partially followed this convention as the film trailer does build up to a climax, however for the comedy genre to be clear, I created an anti- climax to make the film trailer more comical, which will entertain the audience and make them want to watch the full film.  The anti-climax has been generated through the use of background music and the editing of the shots.