Sophie berry film magazine research
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Sophie berry film magazine research Sophie berry film magazine research Presentation Transcript

  • FILM MAGAZINE RESEARCH
  • Sight and Sound Published by: Governed by British Film Institute, it’s a charity magazine, not profit making or a business USP: Academic/older audience, concentrating on the art and cinematography of film Price: £3.95 Frequency: Monthly Audience: 30+ Market: Niche market, the academic older audience Name: Simple, alliteration is effective and memorable, dealing with the sensory aspect of film Logo: Black on yellow stands out and is eye catching. Soft font and lowercase letters seem more professional which fits with the target audience Covers: Follows main conventions, however no taglines on the right hand side
  • Empire Published by: Bauer Media USP: Covers new releases, focuses on popular films Price: £3.99 Frequency: Monthly Audience: Males and females, 16+ Market: Mass, not genre specific film magazine, usually popular releases Name: ‘Empire’, dominating and powerful, sounds successful and important Logo: Strong font, sans serif and capitalised. Art deco style, pointed and dramatic. Black white and red is classic and powerful, eye catching Covers: Follows masthead at the top, but many coverlines and a lot of text on the front View slide
  • Total Film Published by: Future Publishing USP: Young current films Price: £3.99 Frequency: Monthly Audience: 15 – 40 (younger than empire), mostly males but no exclusively Market: Mass, new releases, popular and modern films Name: Targeted exclusively just at film, strong and memorable Logo: Classic red, white and black. Sans serif, block lettering, powerful and dominant thick print Covers: Follows conventions of masthead at the top, cover-lines in columns at the side View slide
  • SFX Published by: Future Publishing, which has a specialist and mass market magazine USP: Sci-fi horror, special effects magazine Price: £4.5 Frequency: Every 4 weeks Audience: Non-age or gender specific, people interested in specific genres Market: Specialist interest Name: Stands out and is memorable, Logo: White, blues and greens, fits with Sci-fi genre, appeals to audience Covers: Typical conventions, layout, masthead and coverlines, blue tones which fits the USP and genre
  • Uncut Published by: IPC Media USP: Hybrid magazine, predominantly music magazine with area in film Price: £4.80 Frequency: Monthly Audience: Musical people who also have an interest in film, 25-45, mostly males Market: Mass market because it’s film and music Name: Uncut, short snappy and memorable, quite bold and also fits with the topic of the music and film content Logo: Red, classic and bold, eye catching and attractive from the shelf to the audience Covers: Much information on the covers, many taglines, follows conventions of having the masthead at the top and the a tagline in bigger font
  • Little White Lies Published by: The Church of London USP: Independent music magazine features writing, illustration and photography involved with film, features one main film Price: £6 Frequency: Bi-monthly (6 a year) Audience: 16 – 40, interested in graphic design and the artistic features of film, males and females Market: Niche Market, artistic, design driven Name: Little white lies is different and memorable, fits in with the alternative genre and audience it appeals to Logo: Simple, memorable, eye catching and alternative. Different and unconventional font, fits and appeals to audience and genre Covers: Non-conventional, but artistic and stylised, appealing to alternative audiences