1. Production companies, film distributors and directors research<br />In order for me to create an effective marketing campaign, I studied a range of film distributors, directors and production companies. This enable me to see which would be the best suited to be involved with my film, due to their input in the gangster film genre and their general popularity.<br />Film Directors<br /><ul><li>A person who directs the making or production of a film.
2. A film director is a person who visualizes the script, controlling a film's artistic and dramatic aspects, while guiding the technical crew and actors in the fulfilment of his or her vision.
3. In some cases, film directors do not have absolute artistic control. The director can also be selected by the producer.
4. The producer can in this case have veto power over everything from the script itself to the final cut of the film, often in anywhere from slight to extreme opposition to the director's vision.
5. Film directors are responsible for overseeing creative aspects of a film. They often develop the vision for a film and carry the vision out, deciding how the film should look. They also direct what tone it should have and what an audience should gain from the cinematic experience.
6. Directing a film is a kind of storytelling. Film directors are responsible for approving camera angles, lens effects, lighting, and set design, and will often take part in hiring key crew members. They coordinate the actors' moves and also may be involved in the writing, financing, and editing of a film.
7. The director also plays a key role in post-production. He/she works with the editor to ensure that the emotions of the scene and the close ups, mid shots and wide shots appropriately reflect which character is driving the narrative.
8. The director also advises on the (colour) grading of the final images, adding warmth or frigidity to the composition of the shots to reflect the emotional subtext of the character or environment. They also participate in the sound mix and musical composition of the film.
9. Directors have different methods of filming. Some styles include:
10. Directors work closely with film producers, who are responsible for both artistic and non-artistic elements of the film, such as, script approval, financing, casting notes, contract negotiation and marketing.
11. Some directors will take on some of the responsibilities of the producer for their films. Directors like Orson Welles, Charles Chaplin or Stanley Kubrick are famously known for writing, directing and producing their films while the early silent film director Alice Guy Blaché not only produced her own pictures, but actually created her own highly successful studio.</li></ul>Well known gangster film directors<br />Martin Scorsese – Goodfellas, Casino, The Departed<br />Francis Ford Coppola – The Godfather I, II, III<br />Brian De Palma – Scarface, Carlito’s Way<br />Mike Newell – Donnie Brasco<br />Sergio Leone – Once Upon a Time in America<br />Film distributor<br /><ul><li>A film distributor is an independent company or a subsidiary company which acts as the final agent between a film production company or some intermediary agent, and a film exhibitor, to the end of securing placement of the producer's film on the exhibitor's screen.
12. In the film business, the term "distribution" refers to the marketing and circulation of movies in theatres, and for home viewing (DVD, Video-On- Demand, Download, and Television etc).
13. The primary agenda of the distributor is to convince the exhibitor to rent, or "book", each film. To this end the distributor usually arranges industry screenings for exhibitors, and uses other marketing techniques that will make the exhibitor believe they will profit financially by showing the film.
14. Once this is accomplished, the distributor then secures a written contract stipulating the amount of the gross ticket sales to be paid to the distributor and collects the amount due.
15. They then audit the exhibitor's ticket sales as necessary to ensure the gross reported by the exhibitor is accurate, secure the distributor's share of these proceeds, and transmit the remainder to the production company (or to any other intermediary, such as a film release agent).
16. Ordinarily there are standard blanket contracts between a distributor and an exhibitor that apply to all films subsequently booked, although on occasion some of the terms, such as the percentage of the gross to be paid by the exhibitor, may be varied with regard to a particular film.
17. The distributor must also ensure that enough film prints are struck to service all contracted exhibitors on the contract-based opening day, ensure their physical delivery to the theatre by the opening day, monitor exhibitors to make sure the film is in fact shown in the particular theatre with the minimum number of seats and show times, and ensure the prints' return to the distributor's office or other storage resource also on the contract-based return date.
18. In practical terms, this includes the physical production of film prints and their shipping around the world (a process that is beginning to be replaced by digital distribution) as well as the creation of posters, newspaper and magazine advertisements, television commercials, trailers, and other types of ads.
19. Furthermore, the distributor is responsible for ensuring a full line of film advertising material is available on each film which it believes will help the exhibitor attract the largest possible audience, create such advertising if it is not provided by the production company, and arrange for the physical delivery of the advertising items selected by the exhibitor at intervals prior to the opening day.</li></ul>Well known gangster film distributors<br />Warner Bros. – Goodfellas, The Departed, Once Upon A Time In America<br />Paramount Pictures – The Godfather I, II, III<br />Universal – Scarface, Carlito’s Way, Casino<br />Tri Star – Donnie Brasco<br />Film Producer<br /><ul><li>A film producer is someone who creates the scenes and conditions for making movies.
20. The producer initiates, co-ordinates, supervises and controls matters such as fund-raising, hiring key personnel and arranging for distributors.
21. The producer is involved throughout all phases of the film-making process from development to completion of a project. In the first half of the 20th century, the producer also tended to wield ultimate creative control on a film project.
22. While marketing and advertising for films accentuates the role of the director, apart from a few well-known film-makers, it is usually the producer who has the greatest degree of control in the film industry. Traditionally, the producer is considered the chief of staff while the director is in charge of the line.
23. This is the "staff and line" organisation structure:</li></ul>• Producer: Individual who has the greatest involvement and oversight among a film's various<br />producers. In smaller companies or independent projects, may not be the equivalent of the<br />executive producer.<br />• Executive producer: In major productions, usually a representative or CEO of the film studio<br />‐ although the title may be given as an honorarium to a major investor ‐ often oversees the<br />financial, administrative and creative aspects of production, though not technical aspects. In<br />smaller companies or independent projects, may be synonymous with creator/writer.<br />• Co‐producer: A producer who reports to the Executive Producer and provides money to<br />finance a project. In large productions, the co‐producer is more involved in the day‐to‐day<br />production. In independent projects, the title can connote an involvement in the inception<br />of the production.<br />• Associate producer: Usually acts as a representative of the Producer, who may share<br />financial, creative, or administrative responsibilities, delegated from that producer. Often, a<br />title for an experienced film professional acting as a consultant or a title granted as a<br />courtesy to one who makes a major financial or creative contribution to the production.<br />According to David Mamet, "
It's what you give your secretary instead of a raise."
<br />• Assistant producer: Usually works under the direction of the Associate Producer.<br />• Production director: A representative of the film company assigned to the set and given the<br />authority to act on behalf of the senior production‐team members.<br />• Line producer: Oversees a film's budget and day‐to‐day activities<br />• Production supervisor: Usually performs managerial duties on one aspect of the production.<br />• Production manager: Manages the studio.<br />Well known gangster film distributors<br />Martin Bregman – Scarface, Carlito’s Way<br />Barbara De Fina – Casino, Goodfellas (executive)<br />Irwin Winkler – Goodfellas<br />Albert S. Ruddy – The Godfather I, II, III<br />Alan Greenspan – Donnie Brasco<br />Arnon Milchan – Once Upon A Time In America<br />Graham King – The Departed<br />