HOW EFFECTIVE IS THE COMBINATION OFYOUR MAIN PRODUCT AND ANCILLARYTEXTS?
FILM POSTER This is my poster for my film, On the poster I have used a picture of the mask to show the audience the main character in the film and also to portray the genre and show some of the narrative because it tells the audience that something bad will most likely happen and that it is gruesome. I have also used the same font for the film title as it appears in the trailer and also on the magazine in capitals to help keep the continuity and make it recognisable for the audience and so that they can link them all together through the brand identity. On the poster I have included the tag line of ‘It’s watching you’ this tells the audience a bit about the film but doesnt give away to much, the tag line is also in the same font as the titles of the film are so that the audience will recognise this font and know that they link.
FILM MAGAZINE This is my magazine front cover for my promotional package, it keeps the brand image through using the same font as on the poster and the trailer which is therefore keeping up the continuity. I also chose to use the image of my main actor because my USP for my film is the actor starring in the film being Owen Griffiths so I used an image of him to attract the target audience because they will know that he is starring in the film I used the key cover line of ‘unmasked the man behind the mask’ to anchor the image because this tells the audience that inside it will be telling you all about the main actor and the audience will want to buy the magazine so that they can find out more.
FILM TRAILER This is my final film trailer, I have used continuity in my promotional package by using the same font throughout, the magazine front cover and the poster have the same font style that is used in my trailer for the title of the film. Also during the trailer you see the mask which I have used on the poster so that the audience can recognise this because it is visually striking as an iconic image used to convey the genre and also the narrative because it shows there is a hidden threat. For some of the shots in the trailer I have used night vision to show the visual iconography of being watched and show that the masked man is stalking them, therefore it is letting the audience know a bit more about the narrative of the film.
FINAL THOUGHTS Altogether I think that my promotional package is very consistent in showing the brand image through the use of having the same font on them all so that the audience can recognise all of these link together Also the use of the mask in the poster and the film portray the narrative and genre of the film.