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How effective is the combination of my trailer, poster and magazine cover
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How effective is the combination of my trailer, poster and magazine cover

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  • 1. HOW EFFECTIVE IS THECOMBINATION OF MY TRAILER,POSTER AND MAGAZINE COVER?
  • 2. TEXT Both the trailer and the magazine cover convey the USP of my film. The director’s past reputational success is featured through one of the titles in my trailer and as a cover line on my magazine cover. From the tagline on the poster we can tell the narrative unfolds from different perspectives of the characters.
  • 3. FONTI used the same san serif font style “Myriad Pro” for the title of my film as it was easy toread and stood out on the page. This established a sense of continuity between my posterand magazine cover.
  • 4. COLOUR SCHEME I used a dark colour scheme for the key images, shots and font styles throughout the three tasks to communicate the genre clearly to the audience and create a brand identity for my promotional package. I used Adobe Kuler to work out the colour scheme for my poster and magazine cover. I found out which colours worked well together and which ones didn’t. I used white text as it is a colour frequently used on thriller posters and magazine covers as the backgrounds are usually black or dark blue.
  • 5. KEY IMAGE The key image I have used on the magazine is like a snapshot from the trailer with the key protagonist still in character. The visual style of the image is typical of that of a thriller which uses low-key lighting and dramatic facial expressions to convey the narrative and the genre. I incorporated this visual style in some of the shots in my trailer and on my poster to create a cohesive package. The circular shape I have used on the poster is like the binocular shape I have used in one of the shots in my trailer. This was to convey the idea of surveillance and voyeurism.