Fast and Furious
The first 5 seconds of the trailer includes fast cars and is shot at night time,
so it sets the scene for the film and reinforces the name of the film.
The font used for ‘When the sun goes down’ is fitting for an action film as it
is written in italic which creates the sense of movement, which links to
the movement of the cars.
The rock music at 0:30 is intense and heavy guitar promoting an idea of
raw energy, Again linking closely to the idea that it is an action film.
The scenes are short and change quickly to create a sense of urgency,
which links in well to the fact that the cars are racing.
The Pursuit Of Happyness
The music from the start is quite peaceful and promotes the idea of hope, which
fits the storyline of Will Smith’s character wanting to make a better life for
The authoritative voiceover from the start describes the persona of the main
character and the situation he is in by saying ‘Chris Gardner was doing his best
for his family, but his best wasn’t enough’. This already makes the viewer
assume that this film is a biography of his life.
The use of a slow motion fade as the owner of the apartment is asking for his
rent adds drama to the scene. This then alters the mood, as the editing pace
and music changes and suggests that the character is more determined than
ever to get his financial life back in track.
The font style and background colour from the start is quite vibrant and
happy, suggesting early that the film is a comedy.
The music that starts at 1:22 is upbeat and fast tempo, matching the
hectic scenes that follow in the trailer. This coupled with the comical
elements within the trailer such as the characters dancing and signing
again gives the impression that the film is a comedy.
The dialogue used is crude at times, suggesting that the film is a
comedy aimed at an older target audience (perhaps late teens).