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Audience analysis Scott Spencer
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Audience analysis Scott Spencer


Analysis of my questionaires.

Analysis of my questionaires.

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  • 1. Audience Analysis<br />Questionnaire objectives<br />The aims of my questionnaire were to find out what a variety of different age ranges wanted to see a new music magazine. My questionnaire was given to the age range that I had picked already. This target audience was chosen based on the target audience of “Kerrang!” as I had decided I wanted to create a similar genre music magazine. The aims within the questionnaire were to find out which genres were most popular, how much I should price my magazine at and what features within a magazine are most popular. <br />Question types. <br />My questionnaire is mostly made up of closed questions; this is so that the data is easy to analyse and to clearly see which aspects of a magazine are most popular. Some open questions have been used so that they can state options I have missed out or to see if their opinions match. This has given me mainly quantitative data and a bit of qualitative, this is easier to determine what is needed for input and what is unpopular. Research from looking into existing magazines will help me get the information to fill in what I have missed within the questionnaire. By handing out a pilot questionnaire I was able to edit spelling mistakes, get rid of repeated questions, to state clearly how the participant should select an answer and to add in key features I had missed. I used a sample size of 15, this allowed me to give 3 questionnaires to each age range which I did not do, I wanted to get feedback from my age range of 16 and 17 as I had already chosen my initial age range of older teenagers. I gave my questionnaires to people interested in music and not to my friends to prevent bias although the questions I chose are difficult to be biased on as I had not told them my plans for the magazine.<br />Analysis of results<br />How old are you?<br />Are you male or female?<br />-6286571120<br />What is the main purpose you buy a music magazine?<br />The “other” options said that they buy magazines for bands or they do not buy them.<br />How do you purchase your music?<br />The “other” option may not legally purchase music or they may not buy music.<br />What is your preferred genre of music?<br />The others stated dubstep, soft rock or they said they enjoyed any music.<br />How much would you spend on a music magazine of 100 pages?<br />11 out of the 15 people do not buy music magazines. <br />The 4 people that do said they buy NME, Kerrang! <br />9 out of the 15 said they go on music websites.<br />I asked what they would like to see in a music magazine of their preferred genres and they said, gigs, news, competitions, “Day in the life of a pop singer”, Interviews, gifts, vouchers/discounts, Stickers, New bands, CDs, range of bands/music, ticket giveaways, new songs, free song codes for Itunes etc. and the top artists of the week. <br />What bands/artists do you prefer to hear about?<br />Action Points<br />Key findings<br />What am I going to include<br />What am I not going to include<br />After presenting my data in different ways I can now clearly see where my magazine is heading. Out of my 15 candidates, 66% were male and 33% female ranging from the age of 14 to 19+. The main purposes for buying a music magazine are to read the reviews, news and interviews. I have found out that the majority of people questioned buy their music by CD’s but further research shows that they are on the decline, the next biggest music export is the internet and Itunes as it is easy to access and fast to get. The most popular genres of music are rock, pop, indie and hip-hop. I have found out that a music magazine consisting of 100 pages would be bought for around £3-4. I finally discovered that people enjoy finding out about new bands that they may like, following that they would prefer to find out about existing popular bands. <br />