When it comes to targeting, magazines hit the bull’s eye. No other medium (except direct mail) is as effective at reaching special-interest audiences or targeted demographic groups. There are specially magazines for virtually any hobby, business, or occupation you can name.
Magazines with small circulations can be inexpensive to buy, yet very valuable to your if their entire circulation goes to members of your target group.
Magazines readers are of mind-set to be receptive to complex copy; this can give you an opportunity to thoroughly convey your positioning and detailed selling points.
Magazines give you the opportunity to “romance” a product and evoke the senses through use of color, provocative graphics, and copy.