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[object Object],[object Object],[object Object],[object Object]
FACTORS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PLANNING THE AGNECY AND ITS BUSINESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PLANNING THE AGNECY AND ITS BUSINESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PLANNING CANNOT  OPERATE WITHOUT - ,[object Object],[object Object],[object Object],[object Object]
CORE PARTNERSHIP NO. 1 ACCOUNT PLANNER AND CLIENT SERVICES EXECUTIVE (ACCOUNT HANDLER OR ACCOUNTS EXECUTIVE) ,[object Object],[object Object],[object Object],[object Object],[object Object]
ACCOUNT PLANNER AND CLIENT SERVICES EXECUTIVE (ACCOUNT HANDLER OR ACCOUNTS EXECUTIVE) ,[object Object],[object Object],[object Object],[object Object],[object Object]
  CORE PARTNERSHIP NO. 2 ACCOUNT PLANNER / CREATIVE TEAM  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
  CORE PARTNERSHIP NO. 3 ACCOUNT PLANNER / MEDIA PLANNER   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PLANNING AND THE OUTSIDE WORLD   ,[object Object],[object Object],[object Object],[object Object],[object Object]
ACCOUNT PLANNER MUST WALK AROUND WITH EYES AND EARS OPEN  ,[object Object],[object Object],[object Object],[object Object],[object Object]

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The Planning Context

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