The Freeman name has over 100 years of experience in the beauty industry. From 1997, Bio Creative Labs (BCL) has manufactured, marketed and distributed quality products at a value price. Formulated with Natural Ingredients- Paraben, Sulfate and Color Free Customized Lotions- Offer Targeted Benefits for instant results and improved customer satisfaction Redesigned Packaging- Retail Friendly, space saving bottles Since our acquisition of the Petal Fresh brand in October, 2005, we have reformulated the line using paraben free and color free ingredients and expanded the line to include certified organic ingredients. Capability to private label.
2. BCL products are effective, easy to use, innovative, and affordable Our Humble Beginnings… Jason Freeman is the third generation to carry on the Freeman Family’s renowned legacy in the Beauty Industry. The Freeman Cosmetic Corporation is now a multi-million global cosmetic company (currently in Wal-Mart stores). “ Inspiring the world one product at a time” total personal care provider
3. A look back in history… 2004 - Petal Fresh Pure is truly a “natural” brand originally owned by Enomarel, Inc.. In 2004, Levlad, Inc ., makers of Natures Gate, acquired Petal Fresh and sold the brand into health food stores. 2005 -BCL saw the huge potential of the brand especially in the mass merchandize arena, the company acquired Petal Fresh Pure in October of 2005. BCL reformulated the line using paraben-free and color-free ingredients, and expanded the line to include certified organic ingredients recreating what once was a Nationally renowned brand. 2006 - BCL repackaged, reformulated and re-launched “Petal Fresh Pure” in 2006 as a natural high functioning body care line at a value price . “ Inspiring the world one product at a time”
4. <ul><li>Petal Fresh is a successful and reputable brand that offers RESULT DRIVEN products at a VALUE PRICE. </li></ul><ul><li> The 20.3 oz Aloe Vera Body Lotion was ranked number 3 in 2002 IRI Nielson Rating. </li></ul><ul><li>Petal Fresh has current distribution with Food For Less, Fred’s, Discount Drug Mart, Bartells and Bashas. Food Lion and Ingles have accepted distribution for 2009. Petal Fresh will be sold in HEB and Fred Meyer stores in 2011. </li></ul><ul><li>BCL currently is working with the Kroger family brands and looks forward to expanding distribution. </li></ul><ul><li>BCL’s Mission is to market outstanding brands through passion, support and integrity. We are a globally recognized company that maintains a family-oriented and opportunistic business model. </li></ul><ul><li> </li></ul>
5. 2010 IRI Data The following data is a 12 week 2010 RMA sales report from a current Kroger account Food 4 Less – RANKED BY DOLLAR SALES KROGER - FOOD 4 LESS - Last 12 weeks overview RMA $ Rank Product UPC RMA Dollar Sales RMA Units Sales 1 Jergans Ultra Healing Regular Skin Moisturizer Lotion 26.5 oz 1910011065 $14,032.00 2,808 2 Nivea Regular Skin Moisturizer Cream 13.7 oz 1228763401 $11,624.00 1,554 3 Jergens Cherry Almond Skin Moisturizing Lotion 26.5 oz 1910011247 $11,400.00 2,272 4 Vaseline Total Moisture Regular Skin Moisturizing Lotion 24.5 oz 521307900 $10,954.00 1,972 5 Petal Fresh Lilac Dry Skin Moisturizer Lotion 10 oz 1370871007 $9,580.00 8,968 6 Nivea Regular Skin Moisturizer Cream 13.5 oz 7214000546 $9,079.00 1,239 7 Vaseline Intensive Care Cool & Fresh Aloe Moisturizer 24.5 521309300 $8,794.00 1,582 8 Avena Skin Moisturizer Lotion Moisturizing 1882100044 $8,524.00 2,054 9 Petal Fresh Olive Oil Shea Skin Moisturizer Lotion Dry Skin 10 oz 1370871009 $7,964.00 7,804 10 Petal Fresh Aloe Moisturizer Lotion Dry Skin 10 oz 521309300 $7,803.00 7,520
6. <ul><li> ∙ Quality </li></ul><ul><ul><li>- Paraben Free </li></ul></ul><ul><ul><li>- Color Free </li></ul></ul><ul><ul><li>- Natural & Certified Organic Ingredients </li></ul></ul><ul><ul><li>∙ Volume </li></ul></ul><ul><ul><li>- Sales in the top 5 across the board. </li></ul></ul><ul><ul><li>∙ Competitive Advantage </li></ul></ul><ul><ul><li>- Trend analysis, research and updated product cycles. </li></ul></ul><ul><ul><li>∙ Advertising Dollars Spent </li></ul></ul><ul><ul><li>- Aggressive Advertising Dollars. </li></ul></ul><ul><ul><li>- Temporary Price Reductions Funding. </li></ul></ul><ul><ul><li>- Customized Promotions to Meet the Customers Needs. </li></ul></ul><ul><ul><li>∙ Brand Recognition </li></ul></ul><ul><ul><li>- Reputable Name </li></ul></ul><ul><ul><li>- Rebuilding an American Favorite. </li></ul></ul> Why Petal Fresh?
7. PETAL FRESH PURE provides consumers with Natural & Therapeutic products that address specific skin care needs at a Value Price. Jergens Roc Eucerin Aveno Lubriderm Nivea Curel Neutragena St. Ives Suave Fruit of the Earth Queen Helene FUNCTION VALUE PREMIUM FORM
8. Aloe Lotion – Conditions and Protects Fresh Aloe Vera Lotion is specially formulated with Natural Aloe Extracts, Vitamins and Conditioners to Intensely Moisturize and Protect your skin. Fresh Lilac – Firmer Younger Skin Petal Fresh, Fresh Lilac Lotion delivers noticeable results with Active Moisturizers and Collagen Elastin Complex to Firm your skin . White Gardenia Lotion – Nourishes and Softens Petal Fresh White Gardenia Lotion formulated with Essential Vitamin E to leave your skin Visibly Healthy, Moisturized and Nourished. Petal Fresh Lotion: Features and Benefits
9. White Cherry Blossom Lotion – Protects and Hydrates Petal Fresh White Cherry Blossom Lotion is formulated with Vitamins E to Condition, Hydrate and help even out the skin tone. Petal Fresh Lotion: Features and Benefits Pomegranate Berry Lotion – Nourishes and Softens Pomegranate Berry Lotion is specially is filled with anti-oxidant rich ingredients to moisturize and help protect skin against environmental damage. Lavender – Intense Moisture Petal Fresh Lavender Body Lotion is formulated with Essential Vitamin E to make skin visibly healthy, moisturized and nourished.
10. Olive Oil Shea Lotion – Intense Moisture Olive Oil Shea Lotion is formulated with Essential Vitamin E to leave your skin Visibly Healthy, Moisturized and Nourished. White Gardenia Lotion – Nourishes and Softens Petal Fresh White Gardenia Lotion formulated with Essential Vitamin E to leave your skin Visibly Healthy, Moisturized and Nourished. Mango & Guava Lotion – Protects and Hydrates Petal Fresh Mango and Guava Lotion is formulated with Vitamins, A, C & E to Condition, Rejuvenate and provide a protective layer to keep your skin hydrated throughout the day. Petal Fresh Lotion: Features and Benefits
11. Petal Fresh Shampoo/Conditioner: Features and Benefits Lemon Grass Shampoo & Conditioner : Smooths frizz and fly-aways Certified Organic Lemon Grass stimulates new hair growth, and eliminates bacteria. Certified Organic Argan Oil from Morocco locks in moisture and prevents damage from heat and chemicals. Rosemary Shampoo & Conditioner : Adds volume to thin hair Certified Organic Rosemary Oil forms a coating over hair, increasing volume and adding shine. Certified Organic Chamomile Oil strengthens and nourishes hair. Tea Tree Shampoo & Conditioner : Eliminates dandruff Certified Organic Tea Tree Oil is a natural antibacterial agent which not only disinfects but also heals the scalp. Certified Organic Green Tea Extract soothes skin and reduces irritation. Lavender Shampoo & Conditioner: Nurtures dry and damaged hair Certified Organic Lavender Oil moisturizes brittle hair and prevents breakage while Certified Organic Babassu Oil encourages new cell production and adds shine.