+ providing fuel for health care innovation


!

Biocat Design Thinking in Health Workshop

Barcelona dHUB, 24th January 2...
About fuelfor

360° health

Improving the way people experience every aspect of health
©fuelfor 2014
Our health care expertise

Radiology

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!
!

Cardiology

!
!
!

Oncology

!
!
!
!
!
!

Healthcare IT


!

Ophthalmology


...
Our global experience

USA

+ Edward Heart Hospital, Chicago

+ Lutheran General, Chicago

+ St. Josephs Hospital, Burbank...
Our Design Thinking process for Healthcare
Innovation Strategy

Defining an innovation framework

Design Research

Framing ...
Why Healthcare can benefit from Design Thinking

- Healthcare challenges are
complex and systemic. 


- Healthcare demands ...
Research toolkit for understanding people and health

ethnographic observation

design trigger cards

multi stakeholder se...
Design toolkit for creating new healthcare experiences

interaction prototyping

scenario mapping

concept sketching

spat...
Portfolio I products, services and spaces

©fuelfor 2014
Case studies I Improving the experience of waiting

Client: Strategic design exploration
Spain Time: 2010

Project Descrip...
Case studies I Improving the experience of waiting

Challenge

Approach

Outcome 


The experience of waiting in healthcar...
Case studies I Improving the experience of waiting

©fuelfor 2014
2013
Case studies I Hospitable Hospice

Client: Lien Foundation & ACM Foundation

Time: 2013

Project Description: A strategic ...
Case studies I Hospitable Hospice

©fuelfor 2014
Case studies I Hospitable Hospice

Challenge

Approach

Outcome 


Hospices have a negative image in society
despite their...
Case studies I Hospitable Hospice

©fuelfor 2014
Case studies I Hospitable Hospice

©fuelfor 2014
Case studies I Design Thinking & Innovation Academy

Client: DesignSingapore

Time: 2012

Project Description: A program
t...
Case studies I Design Thinking & Innovation Academy

©fuelfor 2014
Case studies I Design Thinking & Innovation Academy

Parkway I SMG I TTSH I KTPH I NCCS I AWWA I Excelpoint I NHG Polyclin...
Thank You!
Please contact us for further details:
!
fuelfor Barcelona
+34 620 838 110 I C. Zamora 46, 6/2, 08005 Barcelona...
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Lekshmy Parameswaran (Fuelfor) / Providing fuel for health care innovation

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Presentation of Lekshmy Parameswaran in the framework of the Design Thinking workshop

Biocat organized a workshop (January 24, 2014, dHUB Building, Barcelona) about the application of Design Thinking in Health, a strategic topic with strong growth potential. The goals of the event are to provide a general overview of the methodology - considered by some as a true “work philosophy” for problem solving - as well as to explain its origins, fields of application, main benefits and to identify opportunities to innovate in health.

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Lekshmy Parameswaran (Fuelfor) / Providing fuel for health care innovation

  1. 1. + providing fuel for health care innovation ! Biocat Design Thinking in Health Workshop Barcelona dHUB, 24th January 2014 ©fuelfor 2014
  2. 2. About fuelfor 360° health Improving the way people experience every aspect of health ©fuelfor 2014
  3. 3. Our health care expertise Radiology ! ! ! Cardiology ! ! ! Oncology ! ! ! ! ! ! Healthcare IT ! Ophthalmology + X-ray + Magnetic Resonance + Computer Tomography Pregnancy care + Cardiac ICU + Cardiac EMS + Heart failure management Personal health ! ! + Nuclear Medicine + Radiation Therapy + Chemo therapy + Psycho-social Care + Mammo screening + CRC screening ! + Reading room ! + Lasik surgery ! ! ! ! ! ! ! ! Consumer wellness ! ! ! ! Regional health ! ! ! Palliative care + Neonatal ICU + Ultrasound screening + Labor and delivery ! + Obesity + Telemedicine + Elderly care + Rehabilitation care ! + Body & beauty care + Sleep health + Work-life Balance + Active Ageing ! + Access infrastructure + Healthy city + Organisational change ! + Hospice design ! ! ©fuelfor 2014
  4. 4. Our global experience USA + Edward Heart Hospital, Chicago + Lutheran General, Chicago + St. Josephs Hospital, Burbank + St. Vincents Hospital, New York + Washington Hospital Center, DC + St. Francis Hospital, Indiannapolis + Hoag Hospital, Newport Beach Europe + AMC, Amsterdam + EKZ, Amsterdam + UMC, Utrecht + UMCG, Groningen + Catharina Hospital, Eindhoven + NKI, Amsterdam + University Hospital, Leuven + Marzahn Hospital, Berlin + Hôpital Privé d’Antony, Paris + S.S. Trinità Hospital, Fossano + S.Croce Hospital, Mondovi + Matia Foundation, Zarautz + Matia Foundation, San Sebastian + Hospital Del Mar, Barcelona + Sant Joan De Deu, Barcelona + WGH, Edinburgh + Ardmillan Breast Clinic, Edinburgh Asia + Parkway Mount Elizabeth, Singapore + Tan Tock Seng Hospital, Singapore + Khoo Teck Puat Hospital, Singapore + SMG Paragon Lasik Clinic, Singapore + Raffles Hospital, Singapore + NCCS, Singapore + AWWA, Singapore + Dover Park Hospice, Singapore + Assisi Hospice, Singapore + St.Joseph’s Hospice, Singapore + Deep Hospital, Ludhiana + Iqbal Nursing Home, Ludhiana + KMCH, Coimbatore + Women’s Center, Coimbatore + AIMS, Cochin ©fuelfor 2014
  5. 5. Our Design Thinking process for Healthcare Innovation Strategy Defining an innovation framework Design Research Framing the problem, defining the brief Field research to generate insights Synthesising findings Experience Design Creating experience journeys to identify opportunities Concept generation & Creative prototyping Design development & User testing Implementing experience design solutions ©fuelfor 2014
  6. 6. Why Healthcare can benefit from Design Thinking - Healthcare challenges are complex and systemic. - Healthcare demands empathy with people. ! ! - Healthcare challenges require multiple disciplines to collaborate. ! - Healthcare is broken and requires a paradigm-shift. ©fuelfor 2014
  7. 7. Research toolkit for understanding people and health ethnographic observation design trigger cards multi stakeholder sessions experience mapping service shadowing participatory interviews trend and socio cultural research spatial mapping co-creation workshops ©fuelfor 2014
  8. 8. Design toolkit for creating new healthcare experiences interaction prototyping scenario mapping concept sketching spatial mockup sketching user scenario visualisation service prototyping 3D spatial and atmosphere prototyping 3D concept visualisation concept generation workshops ©fuelfor 2014
  9. 9. Portfolio I products, services and spaces ©fuelfor 2014
  10. 10. Case studies I Improving the experience of waiting Client: Strategic design exploration Spain Time: 2010 Project Description: A project to improve the experience of waiting in healthcare environments; expert and fieldwork insights were translated to an integrated system concept: furniture, mobile apps, services, spaces and communication concepts. Project duration: 2 months ©fuelfor 2014 2013
  11. 11. Case studies I Improving the experience of waiting Challenge Approach Outcome The experience of waiting in healthcare is a typical ‘pain point’ in most health systems the world over - it feels like wasted time. Primary and secondary design research revealed a set of 6 driving insights to inform and inspire the design team. An experience design scenario was designed and visualised containing waiting spaces, furniture, services and applications that aim to make waiting time feel productive and more comfortable. ! ! ! ! ! ! ©fuelfor 2014 2013
  12. 12. Case studies I Improving the experience of waiting ©fuelfor 2014 2013
  13. 13. Case studies I Hospitable Hospice Client: Lien Foundation & ACM Foundation Time: 2013 Project Description: A strategic design project to rethink and redesign the inpatient hospice care experience for patients, loved ones and care teams in Singapore. Project duration: 9 months ©fuelfor 2014 ©fuelfor 2014 2013
  14. 14. Case studies I Hospitable Hospice ©fuelfor 2014
  15. 15. Case studies I Hospitable Hospice Challenge Approach Outcome Hospices have a negative image in society despite their compassionate and skillful efforts to care for people at the end of life. And yet with increasingly ageing populations the demographics alone force us to rethink the way end-of-life care is delivered and experienced. The team considered patient journeys from point of referral to hospice, daily life within hospices, handling the moment of death and following the family´s bereavement process. 16 key insights were identified and translated to opportunities to improve and impact the products, services, spaces and communication around hospice care. A design handbook and media launch presented a vision for the Hospitable Hospice of the future; 7 concepts were articulated that support a more open, personal and easier-to-navigate end-of-life experience. 24 universal experience design principles provide the building blocks for creating future services and spaces. ! ! ! ! ! ©fuelfor 2014
  16. 16. Case studies I Hospitable Hospice ©fuelfor 2014
  17. 17. Case studies I Hospitable Hospice ©fuelfor 2014
  18. 18. Case studies I Design Thinking & Innovation Academy Client: DesignSingapore Time: 2012 Project Description: A program to introduce healthcare industry stakeholders to the value that Design Thinking and collaboration with designers can bring to healthcare innovation. Project duration: 1 year ©fuelfor 2014
  19. 19. Case studies I Design Thinking & Innovation Academy ©fuelfor 2014
  20. 20. Case studies I Design Thinking & Innovation Academy Parkway I SMG I TTSH I KTPH I NCCS I AWWA I Excelpoint I NHG Polyclinics I Raffles Medical ©fuelfor 2014 2013
  21. 21. Thank You! Please contact us for further details: ! fuelfor Barcelona +34 620 838 110 I C. Zamora 46, 6/2, 08005 Barcelona, Spain    ! fuelfor Singapore +65 903 66 103 I Office Studio Unit 4, National Design Centre, 111 Middle Road, Singapore 188969   Twitter: @fuelfor I contact@fuelfor.net I www.fuelfor.net   ©fuelfor 2014

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