Digital Channels EvaluationDate: 9th February, 2011.From time to time it is important to review how the digital channels a...
Amoo’s twitter account has been successfully managed to increase audience andgenerate awareness of the company’s positioni...
Facebook   •   Amoo has a Fan Page on Facebook with a very low activity and fans. The       group page shows more particip...
The content developed on the blog can be easily spread out using the Facebook FanPage. It is important, whatsoever to make...
Additional Information: @amootweets CategorizationNot Followers   Not followers     Credibility   News   Personality Total...
pembridgeposts                       1           1pimco                    1                       1qmul                  ...
FansFans                   Related to the business   Not related   Total1000startups                     1                ...
DustinLives                          1   1each1teach1                          1   1EBDataRecovery                   1    ...
karenslistings                       1   1katefairhurst                    1       1keeleyfgpd3,                         1...
Ready4Ventures                   1       1rogersmwk                            1   1RogueCFO,                            1...
WorldwideGlobal                                   1      1yechteconsult                    1                       1Zillio...
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Amoo's Digital Channels

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A brief analysis of Amoo Venture Capital Advisory's Digital Channels.

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Amoo's Digital Channels

  1. 1. Digital Channels EvaluationDate: 9th February, 2011.From time to time it is important to review how the digital channels are being used, inorder to promote more effective communication with a desired audience. For that agood look with attention to detail is needed to find out leads to improve itseffectiveness.Twitter: @Amootweets • It is important to be considered the type of connections established by Amootweets. From the twitter account we can find three different types: a) Not Following back Amootweets - accounts that @amootweets follows but is not followed back. They are divided based on credibility for the business, news and people within the industry, to indicate the type of non-followers. Not following back Credibility News People Total Total 19 27 29 75 Share 25% 36% 39% 100% b) Followers – accounts that follow @amootweets but are not followed back. They are divided in related or not related to the business directly. Fans Related to the business Not related Total Total 100 79 179 Share 56% 44% 100% c) Friends – accounts that are following @amootweets and being followed back. They are divided in people and companies. Friends People Companies Total Total 8 15 23 Share 35% 65% 100% • Based on the information collected, we come to a conclusion whether the information posted matches with the strategy proposed by the MD, which is to make the twitter account an important way of giving credibility to Amoo.Amoo’s Digital Channels Evaluation 1
  2. 2. Amoo’s twitter account has been successfully managed to increase audience andgenerate awareness of the company’s positioning by the content posted and theaccounts followed.The number of followers shows that the goal of creating relevance in its activity wasachieved, and the number of followers related to the business suggests a positiveapproach to the desired audience.The number of friends is to be considered relevant, yet still low, but close to 50% of theamount of accounts being followed by Amootweets among the universe of people andcredibility accounts within the Following group.Website: amoo.co.uk • Search Engine: easy way to find Amoo and follow Amoo steps for the general audience while listed its activity online; • Amoo’s website is top listed on Google when typed “venture capital advisory”. The same keywords on Bing results in a second position for the company; • Despite Amoo’s website success, the company blog does not share its success, appearing only on the second page when searched for “amoo blog” on Google and Bing; • The web page does not seem to contain any type of signup form where visitors can subscribe to a newsletter or future updates. It is mentioned just on the blog and the blog; • According to HubSpot’s website grade, there is no twitter account related to the website.The website score is 66% of them in terms of its marketing effectiveness, according to analgorithm that uses a proprietary blend of over 50 different variables, including searchengine data , website structure, approximate traffic, site performance, and others.Blog : blog.amoo.co.uk • The blog present itself with rough content, although it is well written. Its content is impersonal, barely technical; • There is no mention towards Amoo Fan Page on Facebook; • The frequency of posts is low and there are no comments on the blog;Blogging is a great way to reach your target audience with your thoughts, opinions, andofferings on relevant topics, especially those concerning the industry Amoo operates in.Amoo’s Digital Channels Evaluation 2
  3. 3. Facebook • Amoo has a Fan Page on Facebook with a very low activity and fans. The group page shows more participants, closely to 130, most of them are related to MD’s network. Also the content was posted either by the MD or an intern.Facebook is a very important channel for Amoo to connect with its audience and beable to talk to them. Its group page on this social networking count on with a goodnumber of participants, more than the number of followers related to the business ornot related to the business on twitter, showing a good potential of its usage forbecoming closer to people and increase awareness.The recent Fan Page on Facebook does not provide enough to be analysed. However,an integrated strategy can be developed.LinkedIn • Amoo’s presence on LinkedIn is still small and growing with new hirings. News is provided through the twitter account.Amoo’s presence on LinkedIn is growing through activities and people hired. It is animportant channel for business in this field, especially to expand its connections andparticipate on events, what improves even more the awareness of what the companydo and the directions about to be taken.Reaching Amoo page on LinkedIn provides the user basic information about thecompany, but is still necessary to reach the website.Recommendations: Creating Awareness with More ContentSo far Amoo had developed a good strategy, showing a considerable audience growthpotential. But is still being implemented in low proportion and frequency in generalterms when all digital channels considered together.The twitter account has a relatively good frequency of postings, and its posts are eithercontent provided by other sources or posts from the blog. It would be beneficial todevelop more content and publish it in the blog to generate traffic and brandawareness, since the blog could be considered a key to a relationship with theaudience.Amoo’s Digital Channels Evaluation 3
  4. 4. The content developed on the blog can be easily spread out using the Facebook FanPage. It is important, whatsoever to make the Fan Page a good source of news,making it an alternative to RSS. Another good example this social networking usage isto promote events that Amoo participates or is related to.Another important place to create brand awareness is LinkedIn. It is highly likeable toparticipate in discussions in forums, formulating questions on LinkedIn forums oranswer to questions. This kind of activity can be added to the blog in a RSS format,bringing the different channels even closer.In a more general way, LinkedIn is an important way of finding Human Resources andstimulating reputation growth among professionals. Former interns are an additionalform to dissipate Amoo’s activities and awareness through society.A good option for developing more content related to the brand awareness is openingan Internship Position for Online Content. A professional with skills on social media togenerate an integrated communication in a medium intensity, without overloading theactual contacts Amoo has. That would include researching news related to thebusiness, writing about the company operations periodically, posting content in theblog, twitter account, being active on LinkedIn answering to questions, posting onFacebook. This position would be permanent, in order to maintain Amoo’scommunication to its audience. Fabio BebberAmoo’s Digital Channels Evaluation 4
  5. 5. Additional Information: @amootweets CategorizationNot Followers Not followers Credibility News Personality TotalACCAResearch 1 1ACCAUK 1 1ACCEL_partners 1 1barackObama 1 1ange_network 1 1billgates 1 1biz 1 1britexpertise 1 1businesslinklondon 1 1catwalkgenius 1 1crisvalerio 1 1davos 1 1dougrichard 1 1ericschatzker 1 1evcnetwork_org 1 1fmu 1 1fredwilson 1 1ftfinancenews 1 1gatewaytolondon 1 1google 1 1growvc 1 1guardiantech 1 1indexventures 1 1inochiventures 1 1joi 1 1juleshanna 1 1kiva 1 1mariachriver 1 1marissamayer 1 1markpeterdavis 1 1mathalanefox 1 1mashable 1 1michelesteele 1 1mled 1 1milevchin 1 1msuster 1 1nesta_uk 1 1oprah 1 1pavegen 1 1Amoo’s Digital Channels Evaluation 5
  6. 6. pembridgeposts 1 1pimco 1 1qmul 1 1raamthakar 1 1ricardocelaya 1 1richardbranson 1 1samsonadepoju 1 1setonrog 1 1shoobsonline 1 1startuparabia 1 1strategyeye 1 1streetspark 1 1suitopia 1 1tceurope 1 1techcrunch 1 1technorati 1 1techstartups 1 1ted_talks 1 1tenshi_ventures 1 1theeconomist 1 1theiet 1 1thelexcolumn 1 1thesecretdaily 1 1the_glasshouse 1 1thomvestvc 1 1timiagama 1 1tramp0 1 1trueventures 1 1venturebeat 1 1venturehacks 1 1whitehouse 1 1wireduk 1 1andreaswong 1 1wsjbusiness 1 1wsjdigits 1 1yanroux 1 1Total 19 27 29 75Total 19 27 29 75% over total 25% 36% 39% 100%Amoo’s Digital Channels Evaluation 6
  7. 7. FansFans Related to the business Not related Total1000startups 1 1afinancingdiva 1 1AfricanProverbs 1 1Ailinha007 1 1AndrewBrackin 1 1AnikoZagon 1 1AnimationMedia 1 1AntEvMusic 1 1athynaany 1 1babyOnyi, 1 1barbiesussi 1 1BlackStoryBooks 1 1BowTieLawAtl 1 1boymeetsworld, 1 1brazilvcpe, 1 1brimwell 1 1BryanSetser 1 1BSSMinvestors 1 1camzed, 1 1CashSender 1 1charlielevin, 1 1cimalap 1 1CircleCityTiX, 1 1claninn, 1 1Clavister 1 1Cleantech_ 1 1CLVRTV, 1 1CoalCatalyst, 1 1codedFT 1 1CommunicaTech, 1 1CroucherNeedham 1 1Crowdcube, 1 1CSIVCInsurance 1 1danversbaillieu 1 1DavidAnthony21V 1 1destinyventures 1 1Dianne_Lowther 1 1discountzone,"UK", 1 1discovalente 1 1dlimos 1 1DrHerukhuti, 1 1Amoo’s Digital Channels Evaluation 7
  8. 8. DustinLives 1 1each1teach1 1 1EBDataRecovery 1 1eChookDigiPub 1 1ECVentureCapita 1 1eezeer 1 1elementinvest 1 1EmekaOkoye 1 1EnglishMetas, 1 1enriqueoconnor 1 1eOfficeLondon 1 1eolutosin 1 1erynapnct, 1 1ETTINTL 1 1faroukumar 1 1fashionaddict 1 1filemot 1 1financialnewz, 1 1FlyBrother, 1 1frog_valley 1 1GaelMeagher 1 1gardeningfun 1 1gbthemes 1 1GeeMujtaba 1 1georgebarker89 1 1GFVentures 1 1globalcompconsu 1 1GlobalGameEnt 1 1GuyKawasaki 1 1HarborStandard 1 1HardyIsken 1 1hussanchoudhry1 1 1hyperSunBeam93 1 1IASAwards 1 1IECUSA, 1 1indiatenant 1 1INDONESIAINC 1 1iniciador_LON 1 1InvestmentRep 1 1investment_now 1 1Ivo_Steinitis 1 1jegarharp 1 1jim_wallington, 1 1jonasbjoerkman, 1 1justice300 1 1Amoo’s Digital Channels Evaluation 8
  9. 9. karenslistings 1 1katefairhurst 1 1keeleyfgpd3, 1 1krmrdm,"Ankara,TR", 1 1kushinteractive 1 1k_whybaba 1 1LarsNorberg 1 1lauranbonaparte, 1 1LDN 1 1lesliemcq 1 1luarrqueiroz 1 1madraslawyer, 1 1manavigator, 1 1marmarlade 1 1mavenventures, 1 1michaeldwells 1 1minimokodesign 1 1MITSHEALTHCARE 1 1mmoalem 1 1MogulMarket 1 1MoMoLondon 1 1MrJunkBond, 1 1msEzmai 1 1MyBizWebsite 1 1neevinternation, 1 1NextPhaseSales 1 1nickdonnelly 1 1nickgregg 1 1NLPinFinance 1 1northsideautos 1 1obia67, 1 1oderau 1 1OlanRune 1 1olyvine 1 1OVSolutions 1 1PeerHub, 1 1peteleather 1 1Petrean 1 1philwoody_UK 1 1PierMucelli 1 1PlanCruncher 1 1Possicon 1 1PrabhakarSri 1 1QM_E 1 1rdbrandx 1 1Amoo’s Digital Channels Evaluation 9
  10. 10. Ready4Ventures 1 1rogersmwk 1 1RogueCFO, 1 1ronandelacroix, 1 1royma10, 1 1SajAkhtar 1 1sandeep29 1 1sanjoy_k,"Delhi", 1 1shillatt, 1 1SinclairAdamson 1 1SintEnergy 1 1sjpknight_ltd 1 1smartcupcorp 1 1SPIB2BSales 1 1spookstudio 1 1Spring68, 1 1StartupUK 1 1sunil_kansara, 1 1svetozarajikf, 1 1Swathiparasara 1 1swrecruiter 1 1tapbang, 1 1tapthecap, 1 1teclinc, 1 1TelecomGuru, 1 1tesmacp 1 1TheMarchGroup, 1 1thenextwomen 1 1the_dej 1 1tim_dempsey 1 1torgo 1 1tortugasl 1 1toyotomi, 1 1Trade4Machines, 1 1tstd10, 1 1tvchirps 1 1ucmfinance 1 1Uksmall1 1 1VCPEquity, 1 1VentureCrest 1 1venturenowjapan, 1 1vidADsolutions 1 1volcomdad, 1 1WhitehatOps 1 1wirednottired,"UK" 1 1Amoo’s Digital Channels Evaluation 10
  11. 11. WorldwideGlobal 1 1yechteconsult 1 1ZillionClub 1 1Total 100 79 179% over Total 56% 44% 100%FriendsFriends People Companies TotalACCA_SME 1 1ARMCommunity 1 1AstiaUK 1 1biobber 1 1bootlaw 1 1BVCA 1 1Claremontcomms 1 1etherbooks 1 1FitsmeVFR 1 1foreignoffice, 1 1G2i 1 1HipSnip 1 1lingolocal, 1 1mstafford, 1 1Neil0025 1 1nickdonnelly 1 1noah69 1 1Nzube 1 1SecondPantheon 1 1StartupsNigeria 1 1TDCMarketing 1 1TYGinteractive, 1 1UKFunders 1 1Total 8 15 23Share 35% 65% 100%Amoo’s Digital Channels Evaluation 11

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