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Bcg&ge

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Published in: Business, Economy & Finance

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  • 1. Tools for selection of International Markets
  • 2.
    • It is the management task concerned with the growth and future of business enterprise.
    • It provides the route map for the firm and helps to take decision in the future with a greater awareness
    Strategic Planning
  • 3. BCG & GE Matrix Market Attractiveness Business Strength Market Growth Relative Position (Market Share)
  • 4. Market attractiveness & Competitive strength is also important. Tools for International Market Analysis
  • 5. Classification Market Attractiveness Strong Medium Weak Low Medium High Business Strength 5.00 1.00 2.33 3.67 5.00 3.67 2.33
  • 6.
    • Annual market growth rate
    • Overall market size
    • Historical profit margin
    • Current size of market
    • Market structure
    • Market rivalry
    • Demand variability
    • Global opportunities
    Market Attractiveness
  • 7.
    • Current market share
    • Brand image
    • Brand equity
    • Production capacity
    • Corporate image
    • Profit margins relative to competitors
    • R & D performance
    • Managerial personal
    • Promotional effectiveness
    Business Strength
  • 8. Strategies
    • Invest to Build
      • Challenge for leadership
      • Build selectively on strength
    • Protect Position
      • Invest to grow
      • Effort on maintaining strength
    • Build Selectively
      • Invest in most attractive segment
      • Build up ability to counter competition
      • Emphasize profitability by raising productivity
  • 9. Strategies
    • Protect & Refocus
      • Manage for current earning
      • Defend strength
    • Selectivity for Earning
      • Protect existing program
      • Investments in profitable segments
    • Build Selectively
      • Specialize around limited strength
      • Seek ways to overcome weaknesses
      • Withdraw if indication of sustainable
      • growth are lacking
  • 10. Strategies
    • Manage for Earnings
      • Protect position in profitable segment
      • Upgrade product line
      • Minimize investment
    • Limited Expansion for Harvest
      • Look for ways to expand
      • without high risk
    • Harvest
      • Sell at time that will maximize cash value
      • Cut fixed costs and avoid investment
      • meanwhile
  • 11. Overview Business Strengths Market Attractiveness Low High Low High Attractive Moderate Attractive Unattractive
  • 12. BCG v/s GE Market Attractiveness Market strength 9 cell Multi Business Units Secondary tools BCG GE Market Growth Market share 4 cell Multi Products Primary tools