Blue nile online diamond retailer

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Case study analysis of Blue nile: the online diamond retailer

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Blue nile online diamond retailer

  1. 1. Blue Nile Inc.: World’s Largest Online Diamond Retailer<br />Seminar #1<br />
  2. 2. Organisation Profile<br />14 July 2010<br />2<br />Seminar #1<br />
  3. 3. 14 July 2010<br />3<br />Seminar #1<br />
  4. 4. Business Strategy<br />14 July 2010<br />4<br />Seminar #1<br />
  5. 5. Porter’s Five Forces<br />14 July 2010<br />5<br />Seminar #1<br />
  6. 6. Ethical Practices<br />Ensure that gold & metals come from suppliers that meet the highest human rights, social, and environmental criteria.<br />Engage suppliers to influence the sourcing of gold products.<br />Research mining, refinement, and manufacturing practices of gold that moves through the supply chain.<br />Give preference to suppliers that source gold from mines that observe high standards of environmental stewardship.<br />Commit to increased gold sourcing from recycled and secondary sources.<br />Measure and establish benchmarks with a goal of continuous improvement.<br />14 July 2010<br />6<br />Seminar #1<br />
  7. 7. Special Characteristics<br />14 July 2010<br />7<br />Seminar #1<br />
  8. 8. Competitive Pricing<br />14 July 2010<br />8<br />Seminar #1<br />Source: www.bluenile.com<br />
  9. 9. Lean Operating Costs<br />14 July 2010<br />9<br />Seminar #1<br />
  10. 10. Supply Chain Efficiency<br />14 July 2010<br />10<br />Seminar #1<br />
  11. 11. Educational Information & Certification<br />14 July 2010<br />11<br />Seminar #1<br />
  12. 12. Marketing Strategy<br />14 July 2010<br />12<br />Seminar #1<br />
  13. 13. Order Processing<br />14 July 2010<br />13<br />Seminar #1<br />
  14. 14. Growth Strategy<br />14 July 2010<br />14<br />Seminar #1<br />
  15. 15. Supplementary Strategies<br />30-day return policy<br />Free shipping within US<br />Appraisal stating the approximate retail replacement value of the item<br />14 July 2010<br />15<br />Seminar #1<br />
  16. 16. Environment Scan<br />Growth in US jewellery market<br />Increase in number of online & offline retailers<br />Brick & mortar retailers started websites to boost their sales<br />Men  Most likely customers of online jewellery stores<br />Blue Nile – “A guy’s best friend”<br />14 July 2010<br />16<br />Seminar #1<br />
  17. 17. Competitors<br />14 July 2010<br />17<br />Seminar #1<br />
  18. 18. What could be done…<br />Improve the collection of jewels<br />3-D view of diamonds<br />Mechanism to identify the ring size<br />Auction sales<br />14 July 2010<br />18<br />Seminar #1<br />
  19. 19. Thank You<br />14 July 2010<br />19<br />Seminar #1<br />

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