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Blue nile online diamond retailer
Blue nile online diamond retailer
Blue nile online diamond retailer
Blue nile online diamond retailer
Blue nile online diamond retailer
Blue nile online diamond retailer
Blue nile online diamond retailer
Blue nile online diamond retailer
Blue nile online diamond retailer
Blue nile online diamond retailer
Blue nile online diamond retailer
Blue nile online diamond retailer
Blue nile online diamond retailer
Blue nile online diamond retailer
Blue nile online diamond retailer
Blue nile online diamond retailer
Blue nile online diamond retailer
Blue nile online diamond retailer
Blue nile online diamond retailer
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Blue nile online diamond retailer

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Case study analysis of Blue nile: the online diamond retailer

Case study analysis of Blue nile: the online diamond retailer

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  • 1. Blue Nile Inc.: World’s Largest Online Diamond Retailer<br />Seminar #1<br />
  • 2. Organisation Profile<br />14 July 2010<br />2<br />Seminar #1<br />
  • 3. 14 July 2010<br />3<br />Seminar #1<br />
  • 4. Business Strategy<br />14 July 2010<br />4<br />Seminar #1<br />
  • 5. Porter’s Five Forces<br />14 July 2010<br />5<br />Seminar #1<br />
  • 6. Ethical Practices<br />Ensure that gold & metals come from suppliers that meet the highest human rights, social, and environmental criteria.<br />Engage suppliers to influence the sourcing of gold products.<br />Research mining, refinement, and manufacturing practices of gold that moves through the supply chain.<br />Give preference to suppliers that source gold from mines that observe high standards of environmental stewardship.<br />Commit to increased gold sourcing from recycled and secondary sources.<br />Measure and establish benchmarks with a goal of continuous improvement.<br />14 July 2010<br />6<br />Seminar #1<br />
  • 7. Special Characteristics<br />14 July 2010<br />7<br />Seminar #1<br />
  • 8. Competitive Pricing<br />14 July 2010<br />8<br />Seminar #1<br />Source: www.bluenile.com<br />
  • 9. Lean Operating Costs<br />14 July 2010<br />9<br />Seminar #1<br />
  • 10. Supply Chain Efficiency<br />14 July 2010<br />10<br />Seminar #1<br />
  • 11. Educational Information & Certification<br />14 July 2010<br />11<br />Seminar #1<br />
  • 12. Marketing Strategy<br />14 July 2010<br />12<br />Seminar #1<br />
  • 13. Order Processing<br />14 July 2010<br />13<br />Seminar #1<br />
  • 14. Growth Strategy<br />14 July 2010<br />14<br />Seminar #1<br />
  • 15. Supplementary Strategies<br />30-day return policy<br />Free shipping within US<br />Appraisal stating the approximate retail replacement value of the item<br />14 July 2010<br />15<br />Seminar #1<br />
  • 16. Environment Scan<br />Growth in US jewellery market<br />Increase in number of online & offline retailers<br />Brick & mortar retailers started websites to boost their sales<br />Men  Most likely customers of online jewellery stores<br />Blue Nile – “A guy’s best friend”<br />14 July 2010<br />16<br />Seminar #1<br />
  • 17. Competitors<br />14 July 2010<br />17<br />Seminar #1<br />
  • 18. What could be done…<br />Improve the collection of jewels<br />3-D view of diamonds<br />Mechanism to identify the ring size<br />Auction sales<br />14 July 2010<br />18<br />Seminar #1<br />
  • 19. Thank You<br />14 July 2010<br />19<br />Seminar #1<br />

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