Political participation in the internet era, South Korea


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Online political participation will have the most positive results when combining the strengths of government-initiated and netizen-led models. Study on the paper of Prof. Seong-Yi Yun

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  • NOSAMO is the Fan club on the internet to support Roh - NOSAMO (70,000 people before election -> 80,000 people after the election)NOSAMO gathered volunteer on cyber and real space.
  • Political participation in the internet era, South Korea

    1. 1. Political Participation in theInternet EraStudy on the South Korea Political NetizenSince 2002 to 2007
    2. 2. Agenda• The beginning• The facts• The development of netizen• Dilemma of online political participation– Advantages– Disadvantages• Suggestions• Conclusion
    3. 3. Current case studies• Study on the South Korea political netizensince 2002 to 2007• Study on some events of netizen.
    4. 4. The Beginning (1)• The beginning in 2002– Roh Moo Huyn use internet-based groupsupporting in president election 2002.– Provided supporters more DIRECT ACCESS toinformation by using Internet.– Internet become major online campaign tool(candidates website, online campaign strategies).– Young civilian period, with age under 40, attemptusing Internet quickly.
    5. 5. The Beginning (2)• The appearance of NOSAMO– 70,000 people before election– 80,000 people after the election• Rohs website absorbed MILLION of people by:– Video clips– Messages– Audio broadcast
    6. 6. The Facts (1)• Roh’s campaign was successful with fundraising, visitors donate money– Raised 7 billion won ($7.7 million USD)– Donation came from 200.000 individuals.
    7. 7. The Facts (2)• The percentage age of netizens has changedand developed over years
    8. 8. The Development of Netizen• The raise events of netizen in Korea after years– Red Devil supporters during the 2002 FIFA WorldCup.– Candlelight vigils in memory of two middle schoolgirls who were killed by a U.S. military vehicle(2002).– The presidential impeachment and generalelections in 2004.– The Hwang Woo Suk scandal over stem cellresearch in 2005.
    9. 9. The Development of Netizen (2)• Significance of the spread of "online citizenparticipation" after years– Getting new attention– Representative democracies– The creation of "electronic democracy".
    10. 10. Dilemma ofOnline Political Participation
    11. 11. Advantages (1)• Improve the exchange and flow of informationbetween citizens and political leaders.• To achieve essential participatory democracyin which all citizens take part freely andequally.• The model of political participation haschanged from group-based to network-basedindividuals.
    12. 12. Advantages (2)• To direct participation that comprises theestablishment of agenda, mobilization ofpublic opinion, and decision-making• Presented the possibility of "rule by thepeople". (Which is the core of the democraticpolitical system)• Democratization and Informatization bringabout a decentralization of the powerstructure.
    13. 13. Disadvantages (1)• Public debates can be distorted throughexpanded reproduction of one-sided opinionswithout any filtering.• Internet communication can create socialvices that threaten democracy.– Emotional and sensational propaganda andinstigation– Indiscriminate personal attacks– Groundless rumors
    14. 14. Disadvantages (2)• Speed and Anonymity may generate anORWELLIAN "Big Brother" scenario andPOPULISM.• e-Participation does not guarantee the qualityof policy outcome.• An increase in political participation does notalways lead to political development.
    15. 15. Suggestions
    16. 16. Suggestion (1)• The political e-participation should bedeliberately designed considering:– Purpose.– Target.– Role.– Power and method of online participation.
    17. 17. Suggestion (2)• Online political participation can be classifiedinto two models:– The government-initiated top-down model– The netizen-leading bottom-up model
    18. 18. Suggestion (3)• Bottom-up model benefits– Advent of a new political culture.– Government provide a healthy structure for onlinepolitical participation.– Promote netizens online political participation.– Promote a participatory political culture. (Base onthe appearance of a SMART MOB GENERATION)
    19. 19. Suggestion (4)• Top-down model benefits– REMAINS an agenda-setting power in the hands ofthe POLITICAL ELITE.– Avoid facing political inefficiency and populism.
    20. 20. Conclusion• Online political participation should bedeveloped by:– Maximizing the strengths of the two models.– Minimizing their weaknesses, disadvantages.• Online participation model can start from:– Building the online public sphere.– Educating netizens.
    21. 21. FAQ ?Thanh you!