Earning my black belts v.1


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  • More specific goals?
  • What kind of product? How do you stand out? Differentiation. Thought map: What is a good doctor?
  • Yearly milestones?
  • Net worth?
  • What kind of doctor do you want to become? How do you want to be known? Trends? What fields are in-demand? Monday Morning Choices
  • Review weak and strong points? Be more specific!
  • Give back to parents, society Priority? Metrics for success?
  • Nation-building Asset to society
  • Earning my black belts v.1

    1. 1. Earning My Black Belts A 20-Year Marketing Plan Maria Margarita “Bing” Mejia October 13, 2010
    2. 2. Outline <ul><li>My Goal – Vision/Mission </li></ul><ul><li>Daily Roles </li></ul><ul><li>The Art of Strategy </li></ul><ul><li>Tenets of Taekwondo </li></ul><ul><li>20-year Journey </li></ul><ul><li>My Conclusions </li></ul>
    3. 3. My Goal – Vision & Mission <ul><li>To continuously earn my black belts in life by being a servant-leader and learner-teacher for the greater glory of God and the betterment of society. </li></ul><ul><li>I am a competent and compassionate doctor and healer to my family, friends, patients, society, the environment and my country. </li></ul>
    4. 4. Daily Roles <ul><li>A Good Daughter and Sister </li></ul><ul><li>A Fun Tita </li></ul><ul><li>A Devoted Girlfriend </li></ul><ul><li>A Supportive Friend </li></ul><ul><li>A Competitive Sportswoman </li></ul><ul><li>A Teacher-Learner </li></ul><ul><li>A Competent and Compassionate Doctor of the Future </li></ul>
    5. 5. <ul><li>Good Daughter and Sister </li></ul><ul><li>Fun Tita </li></ul>
    6. 6. Devoted Girlfriend Supportive Friend
    7. 7. Competitive Sportswoman
    8. 8. A Teacher-Learner Competent and Compassionate Doctor of the future
    9. 9. Dr. Black belt Bing Meiji-Aahhhh Meiji-Aaaaah!!
    10. 10. Promotion Tests <ul><li>Dream book </li></ul><ul><li>20-year Marketing Plan </li></ul><ul><li>Consultations with Personal Coaches </li></ul><ul><li>Personal Journal </li></ul>
    11. 11. Milestones <ul><li>Intermediate milestone (1-2 years): board-certified doctor </li></ul><ul><li>Short-term milestone (2-5 years): </li></ul><ul><ul><li>Complete residency program </li></ul></ul><ul><ul><li>Start personal business </li></ul></ul><ul><ul><li>Start my own family </li></ul></ul><ul><li>Medium-term goal (5-10 years): establish practice and business </li></ul><ul><li>Long-term goal (10-20 years): have passive income </li></ul>
    12. 12. The Art of Strategy <ul><li>The Calculations </li></ul><ul><ul><li>Survey current medical trends and opportunities </li></ul></ul><ul><ul><li>Where do I fit? </li></ul></ul><ul><li>The Challenge – medical school, boards, residency, balanced life </li></ul><ul><li>The Plan – becoming a doctor and pursuing other passions and endeavors </li></ul><ul><li>Positioning – provincial practice; compassionate pediatrician; holistic patient care; public health advocate </li></ul>http://en.wikipedia.org/wiki/The_Art_of_War#The_13_chapters
    13. 13. The Art of Strategy <ul><li>Energy / Directing – pacing myself; balancing between work and play </li></ul><ul><li>Weak and Strong Points / Illusion and Reality – self-assessment and re-assessment </li></ul><ul><li>Maneuvering / Engaging the Force – sources of inspiration (e.g. spirituality, community work, etc.) </li></ul><ul><li>Variation – coping with changes; mind-set that changes are inevitable </li></ul>http://en.wikipedia.org/wiki/The_Art_of_War#The_13_chapters
    14. 14. Tenets of Taekwondo <ul><li>Humility – keeping me grounded </li></ul><ul><li>Integrity – keeping my word; walking the talk </li></ul><ul><li>Self-control – sacrifice for a higher good </li></ul><ul><li>Perseverance – despite challenging times </li></ul><ul><li>Indomitable Spirit – faith in God </li></ul>http://www.taekwon-do.nl/default.aspx?ID=343
    15. 15. 20-Year Journey <ul><li>In the year 2010 </li></ul><ul><li>4 th year medical-MBA student </li></ul><ul><li>On parental assistance program (PAP) </li></ul><ul><li>Good relationship with family, friends and peers </li></ul><ul><li>Planning for the future: </li></ul><ul><ul><li>Career as a physician </li></ul></ul><ul><ul><li>Family life </li></ul></ul><ul><ul><li>Other endeavors </li></ul></ul><ul><li>In the year 2030 </li></ul><ul><li>Happy family life </li></ul><ul><li>Financially independent </li></ul><ul><li>Flourishing practice </li></ul><ul><li>Businesswoman </li></ul><ul><li>Good relationships with family, friends and peers </li></ul><ul><li>Significant contributor to the community and to the country </li></ul>
    16. 16. My Conclusions <ul><li>Earning black belts is a continuous process. </li></ul><ul><li>Reaching my goals means reaching Zen – peace of mind as in a meditative state. </li></ul><ul><li>Having made my significant others happy is a non-negotiable. </li></ul><ul><li>Making my dent in the world means having affected positively the lives of my family, friends, patients, colleagues, and countrymen. </li></ul>
    17. 17. Earning My Black Belts A 20-Year Marketing Plan Maria Margarita “Bing” Mejia October 13, 2010