Let’s DOOH it at SEAOpportunities | Obstaclesin South East AsiaBING KIMPOBing Kimpo Media | Communications*Managing Consul...
Let’s DOOH it at SEAOpportunities | Obstaclesin South East AsiaBING KIMPOBing Kimpo Media | Communications*Managing Consul...
Let’s DOOH it at SEAOpportunities | Obstaclesin South East AsiaBING KIMPOBing Kimpo Media | Communications*Managing Consul...
Let’s DOOH it at SEAOpportunities | Obstaclesin South East AsiaBING KIMPOBing Kimpo Media | Communications*Managing Consul...
Overview✓Environment✓Where We Are✓My Take✓Call to ActionMonday, June 3, 13
How I GotHEREMonday, June 3, 13
My Own Misadventures‣Foodcourt Network‣Transit Network‣Government Office NetworksHow I GotHEREMonday, June 3, 13
Digital Signage World Asia. Singapore, 2010.My Own Misadventures‣Foodcourt Network‣Transit Network‣Government Office Networ...
Digital Signage World Asia. Singapore, 2010.“Who here is making money - are you?”“Do we know how to sell ourselves?”“Do ad...
Digital Signage World Asia. Singapore, 2010.“Who here is making money - are you?”“Do we know how to sell ourselves?”“Do ad...
Digital Signage World Asia. Singapore, 2010.“Who here is making money - are you?”“Do we know how to sell ourselves?”“Do ad...
Digital Signage World Asia. Singapore, 2010.“Who here is making money - are you?”“Do we know how to sell ourselves?”“Do ad...
Monday, June 3, 13
OOH, there is a Market at SEAMonday, June 3, 13
A Story within The Story•10% of the World Population (620M Total, 145M Under-14 as of 2012)•2.4% of the World’s GDP in 201...
A Story within The Story•10% of the World Population (620M Total, 145M Under-14 as of 2012)•2.4% of the World’s GDP in 201...
A Story within The Story•10% of the World Population (620M Total, 145M Under-14 as of 2012)•2.4% of the World’s GDP in 201...
A Story within The Story•10% of the World Population (620M Total, 145M Under-14 as of 2012)•2.4% of the World’s GDP in 201...
A Story within The Story•10% of the World Population (620M Total, 145M Under-14 as of 2012)•2.4% of the World’s GDP in 201...
A Story within The Story•10% of the World Population (620M Total, 145M Under-14 as of 2012)•2.4% of the World’s GDP in 201...
A Story within The Story•10% of the World Population (620M Total, 145M Under-14 as of 2012)•2.4% of the World’s GDP in 201...
A Story within The Story•10% of the World Population (620M Total, 145M Under-14 as of 2012)•2.4% of the World’s GDP in 201...
A Story within The Story•10% of the World Population (620M Total, 145M Under-14 as of 2012)•2.4% of the World’s GDP in 201...
A Story within The Story•10% of the World Population (620M Total, 145M Under-14 as of 2012)•2.4% of the World’s GDP in 201...
SingaporeMalaysiaIndonesiaThailandPhilippines*SingaporeMalaysiaSingaporeSingaporeSingaporeSingaporeMalaysiaThailandPhilipp...
A Story within The Story•10% of the World Population (620M Total, 145M Under-14 as of 2012)•2.4% of the World’s GDP in 201...
Monday, June 3, 13
Continued growth of OOH in SEAMonday, June 3, 13
Continued growth of OOH in SEAMarket familiarity w/ digital, mobileMonday, June 3, 13
Continued growth of OOH in SEAMarket familiarity w/ digital, mobileDigital screens now easier to set upMonday, June 3, 13
Continued growth of OOH in SEAMarket familiarity w/ digital, mobileDigital screens now easier to set upEnglish-speaking ma...
Continued growth of OOH in SEA Lack of expertise, vendor-side - we’re very DIYLack of education, buyer-sideLack of applica...
Continued growth of OOH in SEA Lack of expertise, vendor-side - we’re very DIYLack of education, buyer-sideLack of applica...
Continued growth of OOH in SEA Lack of expertise, vendor-side - we’re very DIYLack of education, buyer-sideLack of applica...
There is a market at SEA.Invest in it. Be there.@Monday, June 3, 13
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DSE Global 360 Presentation - Obstacles and Opportunities: An Overview of Emerging Asian DOOH Markets - Bing Kimpo, 26 Feb 2013

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DSE Global 360 Presentation - Obstacles and Opportunities: An Overview of Emerging Asian DOOH Markets - Bing Kimpo, 26 Feb 2013

  1. 1. Let’s DOOH it at SEAOpportunities | Obstaclesin South East AsiaBING KIMPOBing Kimpo Media | Communications*Managing Consultant,Aegis Media Philippines OOH (Posterscope)Monday, June 3, 13
  2. 2. Let’s DOOH it at SEAOpportunities | Obstaclesin South East AsiaBING KIMPOBing Kimpo Media | Communications*Managing Consultant,Aegis Media Philippines OOH (Posterscope)OOHTrackworksNarra DigitalMonday, June 3, 13
  3. 3. Let’s DOOH it at SEAOpportunities | Obstaclesin South East AsiaBING KIMPOBing Kimpo Media | Communications*Managing Consultant,Aegis Media Philippines OOH (Posterscope)OOHTrackworksNarra DigitalPR & AdvertisingDDBPublicisMonday, June 3, 13
  4. 4. Let’s DOOH it at SEAOpportunities | Obstaclesin South East AsiaBING KIMPOBing Kimpo Media | Communications*Managing Consultant,Aegis Media Philippines OOH (Posterscope)OOHTrackworksNarra DigitalPR & AdvertisingDDBPublicisMobile Money,VASBroadcastingMusicMonday, June 3, 13
  5. 5. Overview✓Environment✓Where We Are✓My Take✓Call to ActionMonday, June 3, 13
  6. 6. How I GotHEREMonday, June 3, 13
  7. 7. My Own Misadventures‣Foodcourt Network‣Transit Network‣Government Office NetworksHow I GotHEREMonday, June 3, 13
  8. 8. Digital Signage World Asia. Singapore, 2010.My Own Misadventures‣Foodcourt Network‣Transit Network‣Government Office NetworksHow I GotHEREMonday, June 3, 13
  9. 9. Digital Signage World Asia. Singapore, 2010.“Who here is making money - are you?”“Do we know how to sell ourselves?”“Do advertisers and agencies know how to buy us?”My Own Misadventures‣Foodcourt Network‣Transit Network‣Government Office NetworksHow I GotHEREMonday, June 3, 13
  10. 10. Digital Signage World Asia. Singapore, 2010.“Who here is making money - are you?”“Do we know how to sell ourselves?”“Do advertisers and agencies know how to buy us?”NO.My Own Misadventures‣Foodcourt Network‣Transit Network‣Government Office NetworksHow I GotHEREMonday, June 3, 13
  11. 11. Digital Signage World Asia. Singapore, 2010.“Who here is making money - are you?”“Do we know how to sell ourselves?”“Do advertisers and agencies know how to buy us?”NO.My Own Misadventures‣Foodcourt Network‣Transit Network‣Government Office NetworksHow I GotHEREWhy I StayMonday, June 3, 13
  12. 12. Digital Signage World Asia. Singapore, 2010.“Who here is making money - are you?”“Do we know how to sell ourselves?”“Do advertisers and agencies know how to buy us?”NO.My Own Misadventures‣Foodcourt Network‣Transit Network‣Government Office NetworksHow I GotHEREWhy I StayBeyond Display,Transactions...An Exchange ofValuesMonday, June 3, 13
  13. 13. Monday, June 3, 13
  14. 14. OOH, there is a Market at SEAMonday, June 3, 13
  15. 15. A Story within The Story•10% of the World Population (620M Total, 145M Under-14 as of 2012)•2.4% of the World’s GDP in 2011, 9% GDP Per Capita Growth over Next 20Years•2015:ASEAN Economic Cooperation•Middle Class Growth of 6.2%•65% of Pop. Middle Class by 2065; 50%, Urbanized•Digitally Savvy•Mobile Phone-Crazy: 125M Smartphone Users•Young, Upwardly-Mobile, On-the Move•5% Growth of OOHOOH, there is a Market at SEAMonday, June 3, 13
  16. 16. A Story within The Story•10% of the World Population (620M Total, 145M Under-14 as of 2012)•2.4% of the World’s GDP in 2011, 9% GDP Per Capita Growth over Next 20Years•2015:ASEAN Economic Cooperation•Middle Class Growth of 6.2%•65% of Pop. Middle Class by 2065; 50%, Urbanized•Digitally Savvy•Mobile Phone-Crazy: 125M Smartphone Users•Young, Upwardly-Mobile, On-the Move•5% Growth of OOHPop: 67M Pax, 77M M-Subs, 1M on M-Internet25% on Smartphones17% of Consumers Use M-CommerceAdvertising CAGR: 6.5%Consumer Spend CAGR: 5.4%Online Gaming Capital of SEAOOH, there is a Market at SEAMonday, June 3, 13
  17. 17. A Story within The Story•10% of the World Population (620M Total, 145M Under-14 as of 2012)•2.4% of the World’s GDP in 2011, 9% GDP Per Capita Growth over Next 20Years•2015:ASEAN Economic Cooperation•Middle Class Growth of 6.2%•65% of Pop. Middle Class by 2065; 50%, Urbanized•Digitally Savvy•Mobile Phone-Crazy: 125M Smartphone Users•Young, Upwardly-Mobile, On-the Move•5% Growth of OOHPop: 67M Pax, 77M M-Subs, 1M on M-Internet25% on Smartphones17% of Consumers Use M-CommerceAdvertising CAGR: 6.5%Consumer Spend CAGR: 5.4%Online Gaming Capital of SEAPop: 5.14M Pax, 7.79M M-Subs,8.11M on M-Internet80% on Smartphones48% of Online Shoppers Buy via MobileAdvertising CAGR: 5.1%Consumer Spend CAGR: 4.3%Regional Hub, Entry Point to AsiaOOH, there is a Market at SEAMonday, June 3, 13
  18. 18. A Story within The Story•10% of the World Population (620M Total, 145M Under-14 as of 2012)•2.4% of the World’s GDP in 2011, 9% GDP Per Capita Growth over Next 20Years•2015:ASEAN Economic Cooperation•Middle Class Growth of 6.2%•65% of Pop. Middle Class by 2065; 50%, Urbanized•Digitally Savvy•Mobile Phone-Crazy: 125M Smartphone Users•Young, Upwardly-Mobile, On-the Move•5% Growth of OOHPop: 240M Pax, 220M M-Subs, 29% on M-Internet10% on SmartphonesAdvertising CAGR: 13.1%Consumer Spend CAGR: 6.6%Blackberry StrongholdPop: 67M Pax, 77M M-Subs, 1M on M-Internet25% on Smartphones17% of Consumers Use M-CommerceAdvertising CAGR: 6.5%Consumer Spend CAGR: 5.4%Online Gaming Capital of SEAPop: 5.14M Pax, 7.79M M-Subs,8.11M on M-Internet80% on Smartphones48% of Online Shoppers Buy via MobileAdvertising CAGR: 5.1%Consumer Spend CAGR: 4.3%Regional Hub, Entry Point to AsiaOOH, there is a Market at SEAMonday, June 3, 13
  19. 19. A Story within The Story•10% of the World Population (620M Total, 145M Under-14 as of 2012)•2.4% of the World’s GDP in 2011, 9% GDP Per Capita Growth over Next 20Years•2015:ASEAN Economic Cooperation•Middle Class Growth of 6.2%•65% of Pop. Middle Class by 2065; 50%, Urbanized•Digitally Savvy•Mobile Phone-Crazy: 125M Smartphone Users•Young, Upwardly-Mobile, On-the Move•5% Growth of OOHPop: 240M Pax, 220M M-Subs, 29% on M-Internet10% on SmartphonesAdvertising CAGR: 13.1%Consumer Spend CAGR: 6.6%Blackberry StrongholdPop: 103M Pax, 90M M-Subs, 20% on M-Internet14% on Smartphones17% Consumers Use M-CommerceAdvertising CAGR: 6.7%Consumer Spend CAGR: 7.7%SMS, BPO CapitalPop: 67M Pax, 77M M-Subs, 1M on M-Internet25% on Smartphones17% of Consumers Use M-CommerceAdvertising CAGR: 6.5%Consumer Spend CAGR: 5.4%Online Gaming Capital of SEAPop: 5.14M Pax, 7.79M M-Subs,8.11M on M-Internet80% on Smartphones48% of Online Shoppers Buy via MobileAdvertising CAGR: 5.1%Consumer Spend CAGR: 4.3%Regional Hub, Entry Point to AsiaOOH, there is a Market at SEAMonday, June 3, 13
  20. 20. A Story within The Story•10% of the World Population (620M Total, 145M Under-14 as of 2012)•2.4% of the World’s GDP in 2011, 9% GDP Per Capita Growth over Next 20Years•2015:ASEAN Economic Cooperation•Middle Class Growth of 6.2%•65% of Pop. Middle Class by 2065; 50%, Urbanized•Digitally Savvy•Mobile Phone-Crazy: 125M Smartphone Users•Young, Upwardly-Mobile, On-the Move•5% Growth of OOHPop: 240M Pax, 220M M-Subs, 29% on M-Internet10% on SmartphonesAdvertising CAGR: 13.1%Consumer Spend CAGR: 6.6%Blackberry StrongholdPop: 103M Pax, 90M M-Subs, 20% on M-Internet14% on Smartphones17% Consumers Use M-CommerceAdvertising CAGR: 6.7%Consumer Spend CAGR: 7.7%SMS, BPO CapitalPop: 96M Pax, 60M M-Subs, 50%+ on M-Internet30% on Smartphones14% of Consumers Use M-CommerceAdvertising CAGR: 7.1%Consumer Spend CAGR: 13.5%Pop: 67M Pax, 77M M-Subs, 1M on M-Internet25% on Smartphones17% of Consumers Use M-CommerceAdvertising CAGR: 6.5%Consumer Spend CAGR: 5.4%Online Gaming Capital of SEAPop: 5.14M Pax, 7.79M M-Subs,8.11M on M-Internet80% on Smartphones48% of Online Shoppers Buy via MobileAdvertising CAGR: 5.1%Consumer Spend CAGR: 4.3%Regional Hub, Entry Point to AsiaOOH, there is a Market at SEAMonday, June 3, 13
  21. 21. A Story within The Story•10% of the World Population (620M Total, 145M Under-14 as of 2012)•2.4% of the World’s GDP in 2011, 9% GDP Per Capita Growth over Next 20Years•2015:ASEAN Economic Cooperation•Middle Class Growth of 6.2%•65% of Pop. Middle Class by 2065; 50%, Urbanized•Digitally Savvy•Mobile Phone-Crazy: 125M Smartphone Users•Young, Upwardly-Mobile, On-the Move•5% Growth of OOHPop: 240M Pax, 220M M-Subs, 29% on M-Internet10% on SmartphonesAdvertising CAGR: 13.1%Consumer Spend CAGR: 6.6%Blackberry StrongholdPop: 103M Pax, 90M M-Subs, 20% on M-Internet14% on Smartphones17% Consumers Use M-CommerceAdvertising CAGR: 6.7%Consumer Spend CAGR: 7.7%SMS, BPO CapitalPop: 96M Pax, 60M M-Subs, 50%+ on M-Internet30% on Smartphones14% of Consumers Use M-CommerceAdvertising CAGR: 7.1%Consumer Spend CAGR: 13.5%Pop: 67M Pax, 77M M-Subs, 1M on M-Internet25% on Smartphones17% of Consumers Use M-CommerceAdvertising CAGR: 6.5%Consumer Spend CAGR: 5.4%Online Gaming Capital of SEAPop: 5.14M Pax, 7.79M M-Subs,8.11M on M-Internet80% on Smartphones48% of Online Shoppers Buy via MobileAdvertising CAGR: 5.1%Consumer Spend CAGR: 4.3%Regional Hub, Entry Point to AsiaPop: 28.7M Pax, 35.7M M-Subs, 10M on M-Internet32% on Smartphones7% Consumers Use M-CommerceAdvertising CAGR: 6.7%Consumer Spend CAGR: 4.4%Satellite to Singapore,Test Market for IndonesiaOOH, there is a Market at SEASources:•MobileMonday SEA•PwC Global Outlook, 2012-16•ABRAAJ Group•Mary Meeker, KPCB•Nelson Wee, SK PlanetMonday, June 3, 13
  22. 22. A Story within The Story•10% of the World Population (620M Total, 145M Under-14 as of 2012)•2.4% of the World’s GDP in 2011, 9% GDP Per Capita Growth over Next 20Years•2015:ASEAN Economic Cooperation•Middle Class Growth of 6.2%•65% of Pop. Middle Class by 2065; 50%, Urbanized•Digitally Savvy•Mobile Phone-Crazy: 125M Smartphone Users•Young, Upwardly-Mobile, On-the Move•5% Growth of OOHPop: 240M Pax, 220M M-Subs, 29% on M-Internet10% on SmartphonesAdvertising CAGR: 13.1%Consumer Spend CAGR: 6.6%Blackberry StrongholdPop: 103M Pax, 90M M-Subs, 20% on M-Internet14% on Smartphones17% Consumers Use M-CommerceAdvertising CAGR: 6.7%Consumer Spend CAGR: 7.7%SMS, BPO CapitalPop: 96M Pax, 60M M-Subs, 50%+ on M-Internet30% on Smartphones14% of Consumers Use M-CommerceAdvertising CAGR: 7.1%Consumer Spend CAGR: 13.5%Pop: 67M Pax, 77M M-Subs, 1M on M-Internet25% on Smartphones17% of Consumers Use M-CommerceAdvertising CAGR: 6.5%Consumer Spend CAGR: 5.4%Online Gaming Capital of SEAPop: 5.14M Pax, 7.79M M-Subs,8.11M on M-Internet80% on Smartphones48% of Online Shoppers Buy via MobileAdvertising CAGR: 5.1%Consumer Spend CAGR: 4.3%Regional Hub, Entry Point to AsiaPop: 28.7M Pax, 35.7M M-Subs, 10M on M-Internet32% on Smartphones7% Consumers Use M-CommerceAdvertising CAGR: 6.7%Consumer Spend CAGR: 4.4%Satellite to Singapore,Test Market for IndonesiaOOH, there is a Market at SEASources:•MobileMonday SEA•PwC Global Outlook, 2012-16•ABRAAJ Group•Mary Meeker, KPCB•Nelson Wee, SK PlanetAudience + Capacity to SpendMonday, June 3, 13
  23. 23. A Story within The Story•10% of the World Population (620M Total, 145M Under-14 as of 2012)•2.4% of the World’s GDP in 2011, 9% GDP Per Capita Growth over Next 20Years•2015:ASEAN Economic Cooperation•Middle Class Growth of 6.2%•65% of Pop. Middle Class by 2065; 50%, Urbanized•Digitally Savvy•Mobile Phone-Crazy: 125M Smartphone Users•Young, Upwardly-Mobile, On-the Move•5% Growth of OOHPop: 240M Pax, 220M M-Subs, 29% on M-Internet10% on SmartphonesAdvertising CAGR: 13.1%Consumer Spend CAGR: 6.6%Blackberry StrongholdPop: 103M Pax, 90M M-Subs, 20% on M-Internet14% on Smartphones17% Consumers Use M-CommerceAdvertising CAGR: 6.7%Consumer Spend CAGR: 7.7%SMS, BPO CapitalPop: 96M Pax, 60M M-Subs, 50%+ on M-Internet30% on Smartphones14% of Consumers Use M-CommerceAdvertising CAGR: 7.1%Consumer Spend CAGR: 13.5%Pop: 67M Pax, 77M M-Subs, 1M on M-Internet25% on Smartphones17% of Consumers Use M-CommerceAdvertising CAGR: 6.5%Consumer Spend CAGR: 5.4%Online Gaming Capital of SEAPop: 5.14M Pax, 7.79M M-Subs,8.11M on M-Internet80% on Smartphones48% of Online Shoppers Buy via MobileAdvertising CAGR: 5.1%Consumer Spend CAGR: 4.3%Regional Hub, Entry Point to AsiaPop: 28.7M Pax, 35.7M M-Subs, 10M on M-Internet32% on Smartphones7% Consumers Use M-CommerceAdvertising CAGR: 6.7%Consumer Spend CAGR: 4.4%Satellite to Singapore,Test Market for IndonesiaOOH, there is a Market at SEASources:•MobileMonday SEA•PwC Global Outlook, 2012-16•ABRAAJ Group•Mary Meeker, KPCB•Nelson Wee, SK PlanetAudience + Capacity to SpendThe Audience Gets Digital + The Industry Gets OOHMonday, June 3, 13
  24. 24. A Story within The Story•10% of the World Population (620M Total, 145M Under-14 as of 2012)•2.4% of the World’s GDP in 2011, 9% GDP Per Capita Growth over Next 20Years•2015:ASEAN Economic Cooperation•Middle Class Growth of 6.2%•65% of Pop. Middle Class by 2065; 50%, Urbanized•Digitally Savvy•Mobile Phone-Crazy: 125M Smartphone Users•Young, Upwardly-Mobile, On-the Move•5% Growth of OOHPop: 240M Pax, 220M M-Subs, 29% on M-Internet10% on SmartphonesAdvertising CAGR: 13.1%Consumer Spend CAGR: 6.6%Blackberry StrongholdPop: 103M Pax, 90M M-Subs, 20% on M-Internet14% on Smartphones17% Consumers Use M-CommerceAdvertising CAGR: 6.7%Consumer Spend CAGR: 7.7%SMS, BPO CapitalPop: 96M Pax, 60M M-Subs, 50%+ on M-Internet30% on Smartphones14% of Consumers Use M-CommerceAdvertising CAGR: 7.1%Consumer Spend CAGR: 13.5%Pop: 67M Pax, 77M M-Subs, 1M on M-Internet25% on Smartphones17% of Consumers Use M-CommerceAdvertising CAGR: 6.5%Consumer Spend CAGR: 5.4%Online Gaming Capital of SEAPop: 5.14M Pax, 7.79M M-Subs,8.11M on M-Internet80% on Smartphones48% of Online Shoppers Buy via MobileAdvertising CAGR: 5.1%Consumer Spend CAGR: 4.3%Regional Hub, Entry Point to AsiaPop: 28.7M Pax, 35.7M M-Subs, 10M on M-Internet32% on Smartphones7% Consumers Use M-CommerceAdvertising CAGR: 6.7%Consumer Spend CAGR: 4.4%Satellite to Singapore,Test Market for IndonesiaOOH, there is a Market at SEASources:•MobileMonday SEA•PwC Global Outlook, 2012-16•ABRAAJ Group•Mary Meeker, KPCB•Nelson Wee, SK PlanetAudience + Capacity to SpendThe Audience Gets Digital + The Industry Gets OOHOpportunity = D+OOHMonday, June 3, 13
  25. 25. SingaporeMalaysiaIndonesiaThailandPhilippines*SingaporeMalaysiaSingaporeSingaporeSingaporeSingaporeMalaysiaThailandPhilippinesMalaysiaSingaporeMalaysiaIndonesiaPhilippinesVietnamMonday, June 3, 13
  26. 26. A Story within The Story•10% of the World Population (620M Total, 145M Under-14 as of 2012)•2.4% of the World’s GDP in 2011, 9% GDP Per Capita Growth over Next 20Years•2015:ASEAN Economic Cooperation•Middle Class Growth of 6.2%•65% of Pop. Middle Class by 2065; 50%, Urbanized•Digitally Savvy•Mobile Phone-Crazy: 125M Smartphone Users•Young, Upwardly-Mobile, On-the Move•5% Growth of OOHPop: 240M Pax, 220M M-Subs, 29% on M-Internet10% on SmartphonesAdvertising CAGR: 13.1%Consumer Spend CAGR: 6.6%Blackberry StrongholdPop: 103M Pax, 90M M-Subs, 20% on M-Internet14% on Smartphones17% Consumers Use M-CommerceAdvertising CAGR: 6.7%Consumer Spend CAGR: 7.7%SMS, BPO CapitalPop: 96M Pax, 60M M-Subs, 50%+ on M-Internet30% on Smartphones14% of Consumers Use M-CommerceAdvertising CAGR: 7.1%Consumer Spend CAGR: 13.5%Pop: 67M Pax, 77M M-Subs, 1M on M-Internet25% on Smartphones17% of Consumers Use M-CommerceAdvertising CAGR: 6.5%Consumer Spend CAGR: 5.4%Online Gaming Capital of SEAPop: 5.14M Pax, 7.79M M-Subs,8.11M on M-Internet80% on Smartphones48% of Online Shoppers Buy via MobileAdvertising CAGR: 5.1%Consumer Spend CAGR: 4.3%Regional Hub, Entry Point to AsiaPop: 28.7M Pax, 35.7M M-Subs, 10M on M-Internet32% on Smartphones7% Consumers Use M-CommerceAdvertising CAGR: 6.7%Consumer Spend CAGR: 4.4%Satellite to Singapore,Test Market for IndonesiaOOH, there is a Market at SEASources:•MobileMonday SEA•PwC Global Outlook, 2012-16•ABRAAJ Group•Mary Meeker, KPCB•Nelson Wee, SK PlanetAudience + Capacity to SpendThe Audience Gets Digital + The Industry Gets OOHOpportunity = D+OOHMonday, June 3, 13
  27. 27. Monday, June 3, 13
  28. 28. Continued growth of OOH in SEAMonday, June 3, 13
  29. 29. Continued growth of OOH in SEAMarket familiarity w/ digital, mobileMonday, June 3, 13
  30. 30. Continued growth of OOH in SEAMarket familiarity w/ digital, mobileDigital screens now easier to set upMonday, June 3, 13
  31. 31. Continued growth of OOH in SEAMarket familiarity w/ digital, mobileDigital screens now easier to set upEnglish-speaking markets: SG, MY, PHMonday, June 3, 13
  32. 32. Continued growth of OOH in SEA Lack of expertise, vendor-side - we’re very DIYLack of education, buyer-sideLack of application, proponent/agency-sideMarket familiarity w/ digital, mobileDigital screens now easier to set upEnglish-speaking markets: SG, MY, PHMonday, June 3, 13
  33. 33. Continued growth of OOH in SEA Lack of expertise, vendor-side - we’re very DIYLack of education, buyer-sideLack of application, proponent/agency-sideMarket familiarity w/ digital, mobileDigital screens now easier to set up “DOOH = tactical applications,not enough inventory for campaigns.”English-speaking markets: SG, MY, PHMonday, June 3, 13
  34. 34. Continued growth of OOH in SEA Lack of expertise, vendor-side - we’re very DIYLack of education, buyer-sideLack of application, proponent/agency-sideMarket familiarity w/ digital, mobileDigital screens now easier to set up “DOOH = tactical applications,not enough inventory for campaigns.”Tropical weatherRegulatory environmentEnglish-speaking markets: SG, MY, PHMonday, June 3, 13
  35. 35. There is a market at SEA.Invest in it. Be there.@Monday, June 3, 13

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