Bing Ads has the ability to see how millions of consumers interact with ads every day and we use this data to predict which ads suit the needs of consumers. Over the past 12 months, we’ve invested heavily in broad match technology to deliver increased volume and controls that preserve ad relevance and match consumer intent with keywords that advertisers are bidding on. The ongoing strengthening of our broad match performance means that 56 percent of untapped conversions are available through broad match.
Learn how to unlock more volume with the Bing Ads broad match deck.
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