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The Yahoo! Bing Network Audience
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The Yahoo! Bing Network Audience

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Every quarter, we work with comScore on a custom study to better understand the Yahoo! Bing Network audience. Since September 2012, the Yahoo! Bing Network has added 1 million new unique searchers and …

Every quarter, we work with comScore on a custom study to better understand the Yahoo! Bing Network audience. Since September 2012, the Yahoo! Bing Network has added 1 million new unique searchers and 2.3% search share to now represent 153 million unique searchers and 30% search share in the United States. An astounding 31% of those unique searchers do not use Google. That’s 47.3 million unique searchers in the U.S. that can only be reached through the Yahoo! Bing Network.

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  • 1. Sources: The Yahoo! Bing Network includes Microsoft and Yahoo! Core Search sites in the U.S. | comScore Core Search (custom), December 2012

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