The Power of Bing Ads (Netherlands)


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The global expansion of Yahoo Bing Network and its platform Bing Ads is offering an increasing quality audience and the access to new features driving ROI for advertisers across Europe. Here are some interesting PPC / SEM facts for digital marketers in the Netherlands.

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The Power of Bing Ads (Netherlands)

  1. 1. 35 countries, 14 in Europe Austria Belgium Denmark Finland France Germany Ireland Italy Netherlands Norway Spain Sweden Switzerland UK Argentina Australia Brazil Canada Chile China Colombia Philippines Singapore Taiwan Thailand United States Venezuela Vietnam Hong Kong India Indonesia Malaysia Mexico New Zealand Peru 1 Ad 2 Search Engines Average Internet 100 Google 156249 Yahoo Bing Network Buying Power Index1 - Worldwide Europe 122M 1.9B Monthly searches on the Yahoo Bing Network1 Italy 8.6M 192M Unique searchers on the Yahoo Bing Network1 4.5M 52M Netherlands 26M 615M UK 16M 152M Germany 16M 272M France Global reach The power of Bing Ads Quality audience
  2. 2. Sources: 1. comScore qSearch (custom), September 2014; the Yahoo Bing Network includes Microsoft and Yahoo search sites in Europe and worldwide. | 2. Internal Microsoft study in the U.K. compared ads with Sitelink Extensions to ads without Sitelink Extensions, June 2013. | 3. data for all ads displayed in the mainline in response to local queries in the US compared ads with Location Extensions to ads without Location Extensions, October 8 – 28, 2012. | 4. BIA/Kelsey (2012) Call-Based Ads: Eliminating the Unknown From Advertising. | 5. Marin Software custom study sample of the Marin Global Search Index,customers buying in EUR, Q2 2103 indexed vs. Q2 2012. All devices, partner network excluded. | 6. PhotoBox case study, May 2013. | 7. Zelf Insurance case study, August 2014. In percentages, the Bing Ads audience purchased more [than AdWords users] — that was a big find for us. We quickly realized that this was a different pool of customers … — Victor Küppers, marketing manager at Zelf Insurance, the Netherlands, online car insurance Our Bing Ads CPA is on average 25% lower than our target CPA making it the most efficient traffic source in our digital account6 — Bhavik Patel, Search Specialist at PhotoBox, UK Online, publishing and printing industry Advertisers on Yahoo Bing Network in Europe are experiencing CPCs to be 32% lower than last year5 — Marin Software, Custom study impressions +54% cost per click -32% clicks +88% 3 major ad formats launched in Europe New features driving ROI Industry study Customer feedback Drive calls with Call Extensions. Phone calls are the most valuable new lead type.4 Sitelinks increased CTRs an average of 15-25%.2 Location Extensions increased CTRs by 33% on average.3 Alpine Ski House 30% Off Select Ski Gear! Free Shipping Over $50. Our top-rated gear Join us on a trek Money-back guarantee Sustainability commitment Ad Ad Ad Oslo Hotels Incredible Deals at Great Hotels. Discover the best deals. 1234 Karl Johans Gate, Oslo (047) 1234 5678 Directions 5678 Henrik Ibsens Gate, Oslo (047) 9012 3456 Directions from £100 Ad Ad Ad Ad Hotels Utrecht hotels steps from shopping. (030) 123 456 Luxury Utrecht Ad Ad Ad who were likely to stay longer on the site. 7