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Developing AdCopy is tough, matching your PPC strategy to a user’s location, intent, and device is even harder, tracking a person through to a conversion can be a nightmare! Today’s retail marketers are challenged by a multi-channel world which makes driving and understanding the path to conversion extremely complex. Brittney Thomas, a long time search marketing veteran in the retail vertical space will walk you through tactics for reaching consumers with the right message, developing methods for quantifying efforts, and tracking return on investment. Understanding the full story, is critical to developing a scalable strategy. Brittney will take the audience through tips and tricks on beginning the process through generating smart, measureable tests.