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The Evolution and Future of Search Advertising
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The Evolution and Future of Search Advertising

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A look a back at where the search advertising industry has been and where it might be headed.

A look a back at where the search advertising industry has been and where it might be headed.

Published in: Marketing, Technology, Design

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  • 1. Evolution and Future of Search Advertising by Bing Ads
  • 2. “Study the past if you would define the future” Confucius
  • 3. 1994 The modern Web is born
  • 4. 1997 Portals and directories begin to monetize through CPM banner ads
  • 5. 1999 Google has <1% market share
  • 6. 1999 GoTo.com files patent for pay-perclick search ads
  • 7. 2000 Google launches AdWords
  • 8. 2002 Google introduces CPC bidding, calling it “AdWords Select”
  • 9. 2005 Microsoft announces MSN adCenter
  • 10. 2007 eMarketer declares “The Search Wars Are Going Mobile”
  • 11. 2010 Microsoft and Yahoo join forces
  • 12. 2012 adCenter rebrands to Bing Ads
  • 13. 2012 Facebook launches sponsored search results
  • 14. 2013 Google launches “Enhanced Campaigns”
  • 15. The Future
  • 16. Facebook web search ads could lead to considerably more volume
  • 17. Evolving inputs, such as image search, could create new mobile opportunities
  • 18. Trajectory aware ads could know where you’re heading for targeting
  • 19. Integration of social and search could expand behavioral targeting
  • 20. Wearable devices open a whole new device category
  • 21. Connected devices could lead to broad convergence of display and search ads
  • 22. “The best preparation for good work tomorrow is to do good work today.” Elbert Hubbard