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The Evolution and Future of Search Advertising
The Evolution and Future of Search Advertising
The Evolution and Future of Search Advertising
The Evolution and Future of Search Advertising
The Evolution and Future of Search Advertising
The Evolution and Future of Search Advertising
The Evolution and Future of Search Advertising
The Evolution and Future of Search Advertising
The Evolution and Future of Search Advertising
The Evolution and Future of Search Advertising
The Evolution and Future of Search Advertising
The Evolution and Future of Search Advertising
The Evolution and Future of Search Advertising
The Evolution and Future of Search Advertising
The Evolution and Future of Search Advertising
The Evolution and Future of Search Advertising
The Evolution and Future of Search Advertising
The Evolution and Future of Search Advertising
The Evolution and Future of Search Advertising
The Evolution and Future of Search Advertising
The Evolution and Future of Search Advertising
The Evolution and Future of Search Advertising
The Evolution and Future of Search Advertising
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The Evolution and Future of Search Advertising

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A look a back at where the search advertising industry has been and where it might be headed.

A look a back at where the search advertising industry has been and where it might be headed.

Published in: Marketing, Technology, Design
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  • 1. Evolution and Future of Search Advertising by Bing Ads
  • 2. “Study the past if you would define the future” Confucius
  • 3. 1994 The modern Web is born
  • 4. 1997 Portals and directories begin to monetize through CPM banner ads
  • 5. 1999 Google has <1% market share
  • 6. 1999 GoTo.com files patent for pay-perclick search ads
  • 7. 2000 Google launches AdWords
  • 8. 2002 Google introduces CPC bidding, calling it “AdWords Select”
  • 9. 2005 Microsoft announces MSN adCenter
  • 10. 2007 eMarketer declares “The Search Wars Are Going Mobile”
  • 11. 2010 Microsoft and Yahoo join forces
  • 12. 2012 adCenter rebrands to Bing Ads
  • 13. 2012 Facebook launches sponsored search results
  • 14. 2013 Google launches “Enhanced Campaigns”
  • 15. The Future
  • 16. Facebook web search ads could lead to considerably more volume
  • 17. Evolving inputs, such as image search, could create new mobile opportunities
  • 18. Trajectory aware ads could know where you’re heading for targeting
  • 19. Integration of social and search could expand behavioral targeting
  • 20. Wearable devices open a whole new device category
  • 21. Connected devices could lead to broad convergence of display and search ads
  • 22. “The best preparation for good work tomorrow is to do good work today.” Elbert Hubbard

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