Evolution and Future of
Search Advertising
by Bing Ads
“Study the past if you would define
the future”
Confucius
1994

The modern
Web is born
1997

Portals
and directories
begin to monetize
through CPM
banner ads
1999

Google has <1%
market share
1999

GoTo.com files
patent for pay-perclick search ads
2000

Google launches
AdWords
2002

Google introduces
CPC bidding,
calling it “AdWords
Select”
2005

Microsoft
announces MSN
adCenter
2007

eMarketer
declares “The
Search Wars Are
Going Mobile”
2010

Microsoft and
Yahoo join forces
2012

adCenter
rebrands to
Bing Ads
2012

Facebook launches
sponsored search
results
2013

Google launches
“Enhanced
Campaigns”
The Future
Facebook web
search ads
could lead to
considerably
more volume
Evolving inputs,
such as image
search, could
create new
mobile
opportunities
Trajectory aware
ads could know
where you’re
heading for
targeting
Integration of
social and
search could
expand
behavioral
targeting
Wearable
devices open a
whole new
device category
Connected
devices could
lead to broad
convergence of
display and
search ads
“The best preparation for good work
tomorrow is to do good work today.”
Elbert Hubbard
The Evolution and Future of Search Advertising
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The Evolution and Future of Search Advertising

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A look a back at where the search advertising industry has been and where it might be headed.

Published in: Marketing, Technology, Design

The Evolution and Future of Search Advertising

  1. 1. Evolution and Future of Search Advertising by Bing Ads
  2. 2. “Study the past if you would define the future” Confucius
  3. 3. 1994 The modern Web is born
  4. 4. 1997 Portals and directories begin to monetize through CPM banner ads
  5. 5. 1999 Google has <1% market share
  6. 6. 1999 GoTo.com files patent for pay-perclick search ads
  7. 7. 2000 Google launches AdWords
  8. 8. 2002 Google introduces CPC bidding, calling it “AdWords Select”
  9. 9. 2005 Microsoft announces MSN adCenter
  10. 10. 2007 eMarketer declares “The Search Wars Are Going Mobile”
  11. 11. 2010 Microsoft and Yahoo join forces
  12. 12. 2012 adCenter rebrands to Bing Ads
  13. 13. 2012 Facebook launches sponsored search results
  14. 14. 2013 Google launches “Enhanced Campaigns”
  15. 15. The Future
  16. 16. Facebook web search ads could lead to considerably more volume
  17. 17. Evolving inputs, such as image search, could create new mobile opportunities
  18. 18. Trajectory aware ads could know where you’re heading for targeting
  19. 19. Integration of social and search could expand behavioral targeting
  20. 20. Wearable devices open a whole new device category
  21. 21. Connected devices could lead to broad convergence of display and search ads
  22. 22. “The best preparation for good work tomorrow is to do good work today.” Elbert Hubbard
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