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Ring in holiday cheer one click at a time
 

Ring in holiday cheer one click at a time

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Ready for a killer holiday retail season? Let Bing Ads help you prepare your digital holiday retail plans with our how-to guide and industry insights for search advertisers. Happy selling!

Ready for a killer holiday retail season? Let Bing Ads help you prepare your digital holiday retail plans with our how-to guide and industry insights for search advertisers. Happy selling!

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  • This holiday season will show continued growth and will indicate a rebound in consumer spend levels. The increase is directly related to increased consumer confidence as the housing market shows signs of improving; however, inflation remains a moderate risk. (This will most likely become a significant factor in 2014 spending.)In-demand retail sub-categories will include consumer electronics as new gaming consoles and a rumored new version of the iPhone are announced. Gift cards will show increasing demand with redemption occurring soon after the holiday season and into the early part of the New Year. Clothing and accessories will see a modest increase while special outings and experiential gifts will continue to show growing interest by consumers.They key for advertisers this season is to target devices based on consumer behaviors for each device and ensure a seamless experience through the consumer journey be it a laptop, tablet or smartphone. Promotions and sales are essential to capturing the attention of online buyers, but don’t forget about leveraging in-store pick-up for last minute delivery or to drive incremental sales.How early is too early? There really isn’t a time too early for advertisers to begin their holiday campaign preparations as just under 20% on holiday shoppers will have started shopping in September or earlier with another 20% starting their efforts in October. Capturing early sales can put you ahead of your competition and allow you to test creative early.
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