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Realized Gains: Search Advertising that Pays Dividends this Tax Season
 

Realized Gains : Search Advertising that Pays Dividends this Tax Season

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Tax season is increasingly a digital season. With electronic filing of taxes projected to grow at an annual rate of 22 percent through 2018, these trends make digital advertising a great way to reach ...

Tax season is increasingly a digital season. With electronic filing of taxes projected to grow at an annual rate of 22 percent through 2018, these trends make digital advertising a great way to reach potential customers who are actively researching tax-preparing options. Bing connects advertisers to customers when they’re actively seeking tax-related information. In fact, comScore reveals that when compared to Google, searchers on the Yahoo Bing Network are more likely to searched for and own personal finance/tax software.1 That means tax advertisers can present their services to these ‘hand-raisers’ in the critical moments when consumers are evaluating their options. Check out our insights to help you prepare for search advertising returns this tax season.

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http://advertise.bingads.microsoft.com 155
http://community.bingads.microsoft.com 86
http://news.google.com 9
https://twitter.com 5
http://bryceft3500 2
http://advertising.msa-ms-dev.com 2
http://advertise.ba.msa-ms-dev.com 2
http://www.spundge.com 1
http://alang.redtech.com 1
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