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WhitePages helps consumers find people and businesses in the U.S. by providing free contact information on websites such as WhitePages.com and a suite of mobile products. As part of a highly competitive industry, the company needs results from its pay-per-click advertising.
WhitePages reaches customers on the Yahoo! Bing Network with Bing Ads. It used a Bing Ads feature to import existing Google AdWords accounts directly into Bing Ads. The company has also optimized its campaigns by taking advantage of data in Bing Ads reports and assistance from the Bing Sales team.
By importing campaigns into Bing Ads, WhitePages has quickly expanded its reach. “One month after importing three accounts from Google AdWords into Bing Ads, we doubled our click volume and tripled our impressions for those accounts,” says Matthew Tsurusaki, online marketing analyst at WhitePages. “We also decreased our average cost per click by 13%.”