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International SEM
 

International SEM

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This presentation tackles the issues of translation and localisation in international SEM. Why not use translation tools? How can you demystify the keyword localisation process? What dynamics are ...

This presentation tackles the issues of translation and localisation in international SEM. Why not use translation tools? How can you demystify the keyword localisation process? What dynamics are there to consider other than simply rendering keywords and ads into another language? Develop and presented by Tor Crockatt at SES San Francisco 2013.

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