Bing Ads partnered with Mercent, an ecommerce marketing company, to understand
their clients’ performance using Product Ad...
Upcoming SlideShare
Loading in...5
×

Bing Ads Product Ads Case Study Snapshot

712

Published on

Learn how one e-commerce marketing company’s customers found Product Ads to be a more efficient way to advertise, helping them achieve lower costs and generate more sales than with text ads. Plus, don’t miss their top tips for optimizing performance with Product Ads.

Bing Ads Product Ads allow advertisers to showcase their latest products in an engaging and impactful ad format, putting the searcher closer to a purchase decision. Learn more about how you can stand out by sharing images of the products you’re selling online.

Published in: Marketing
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
712
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
14
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Bing Ads Product Ads Case Study Snapshot"

  1. 1. Bing Ads partnered with Mercent, an ecommerce marketing company, to understand their clients’ performance using Product Ads during the first quarter of 2014. Product Ads proved to be a more efficient way to advertise than search text ads. Get noticed by shoppers efficiently Product Ads on the Yahoo Bing Network deliver higher returns with lower costs compared to text ads for non-trademarked keywords: 29% lower 52% lower98% higher49% higher About Through its award-winning Mercent Retail technology, Mercent helps large brand name retailers such as the Home Shopping Network and GUESS? profitably reach and convert online shoppers. Supported consumer shopping destinations include Amazon.com, Google, eBay, Bing, Pinterest, paid search, product ads, comparison shopping engines (CSEs), affiliate networks, social shopping sites and display advertising campaigns. The ecommerce marketing company was founded by Amazon.com veterans, is venture funded, and based in Seattle, WA. For more information, visit www.mercent.com. Microsoft partnered with Mercent to compare Product Ads to text ads on the Yahoo Bing Network, [4 advertisers involved in the study], Q1 2014.

×