Every four years, the world holds it breath for the world soccer championship. This year, the stage for the drama is set in Brazil, and fans are projected to generate $64.5 billion for the host nation's economy.1 Fans are also expected to kick the global economy into high gear by spending money on travel, sports gear, food and drinks. Partially fueled by the world soccer championship frenzy, worldwide advertising is expected to grow at 6.5%.2
Check out the Bing Ads infographic to find out how you can score sales during the 2014 world soccer championship.
• Source 1: Sustainable Brazil: Social and Economic Impacts of the 2014 World Cup, Ernst & Young Terco (Brazil), 2011.
• Source 2: Magna Global 2013;