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V&M Trend Report For the Home Fashion Industry 2014
 

V&M Trend Report For the Home Fashion Industry 2014

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V&M's Bill Indursky, trend expert shares the top home design trends for 2014.

V&M's Bill Indursky, trend expert shares the top home design trends for 2014.

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    V&M Trend Report For the Home Fashion Industry 2014 V&M Trend Report For the Home Fashion Industry 2014 Presentation Transcript

    • How Do You Come UpWith The Trend Forecast????
    • Do You Just Make It Up?
    • Do You Divine It From God?
    • NOPE!
    • Follow BasicTrend ForecastingRules
    • What Exactly Is A Trend?
    • “…any form of behavior that developsamong a large population and iscollectively followed with enthusiasm forsome period…”
    • TREND=People+Influence
    • IdentifyingInfluences
    • RULE#1Find Out Where You Have Been.
    • Major Cultural Trends
    • Major News Storiesfor the Last YearMass Shootings (Colorado, CT, etc.)Presidential ElectionSuperstorm SandyHealthcare reform (Obamacare)Libya (turmoil + Murder)Penn State Sex-ScandalU.S. Economy Comes backFiscal CliffGay MarriageSyria (turmoil)2012Pointless ViolenceFaded HopeNatural DisasterIn-FightingIn FightingSex-ScandalPositive FinancialIn-FightingGender IssuesIn-Fighting
    • In-Fighting
    • Top Grossing Filmsfor the Last YearMarvels The AvengersThe Dark Knight RisesThe Hunger GamesSkyfallThe Hobbit: An Unexpected JourneyThe Twilight Saga: Breaking Dawn Part 2The Amazing Spider-ManBraveTedMadagascar 3: Europes Most Wanted2012Band Together To Win/Sci-FyBand Together To Win/Sci-FyBand Together To Win/Sci-FyPay for Past MistakesBand Together To Win/FantasyBand Together To Win/FantasyPay for Past MistakesLittle Guy Wins/GenderEscapist/Us Against The WorldBand Together To Win/Fantasy
    • Band Together To Win+Sci-Fi
    • Top Rated TV Showsfor the Last YearNBC Sunday Night FootballAmerican Idol (Wednesday)The VoiceModern FamilyAmerican Idol (Thursday)Big Bang Theory, TheTwo and a Half MenX-Factor2 Broke GirlsGrey’s Anatomy2012Sports BattleYou Could Be A Star/HopeYou Could Be A Star/HopeIn-Fighting/Band Together To WinYou Could Be A Star/HopeFunny/Little Guy WinsFunny/In-FightingYou Could Be A Star/HopeFunny/Band Together To WinFunny/In-Fighting
    • You Can Be A Star+Hope
    • You Can Be A Star+HopeBand Together To Win+Sci-FiIn-fighting2012
    • Major Cultural TrendsGo Big.
    • You Can Be A StarThe Empowerment of the IndividualThanks To Computers/Technology1936 - First freely programmable computer.1964 - Computer Mouse & Windows1974 - The first consumer computers/first email1976 - Apple I, II & TRS-801979 - Word Processors1981 - Microsoft MS-DOS Computer Operating System1984 - Apple Macintosh Computer/Domain Names1985 - Microsoft Windows1989 - AOL1991 - First Web Page1993 - First Browser1998 - Google Begins2001 - Wikipedia2004 - Web 2.02005 - YouTube2007 - iPhone
    • Major Cultural TrendsEconomic5 Year Recovery Mark
    • You Can Be A Star+HopeBand Together To Win+Sci-FiIn-fighting20125 Year Recovery Mark Individual Power by Technology
    • Fashion TrendsGo Small.
    • SparkleLeather everythingSuitingPeplumWedge SneakersDigitized PrintsNeo-NeonBold PrintsCut-OutsLarge/Impact Collars2012Fashionfor the Last Year
    • Fashion TrendsRepeat Every 25-30 years.
    • GlitteryEuro-CentricTraditionalDarkOrganic Structure2012Interiorsfor the Last Year
    • 2012You Can Be A Star+HopeBand Together To Win+Sci-FiIn-fighting5 Year Recovery Mark Individual Power by TechnologyGlittery Traditional Organic Structure Bold Prints Cut outs
    • RULE#2You Can’t Please Everyone.
    • RULE#3Home Décor Needs Materials
    • RULE#4Materials Have Color.
    • RULE#52 Major Trends For Style/Year1 Major Trend For Material/Year1 Major Trend For Color/Year
    • RULE#6Trends Have Sub-Trends.
    • RULE#7From Year To Year TrendsContinue in Various VersionsOr Sub-Trends Shoot Up