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Nike
 

Nike

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    Nike Nike Presentation Transcript

    • NIKE
    • Introduction History Nike foundation Awards & recognition Marketing strategies Sponsorships Swot analysis 4P’S Products Causes Affiliate brands
    • TYPE : public INDUSTRY : manufacturing and designing sports wear and sports equipment's FOUNDED : January 25, 1964 as Blue Ribbon Sports and came to be known as Nike, Inc. on May 30, 1978. FOUNDERS : Bill Bowerman and Philip Knight HEAD QUARTERS : Washington country ,oregon ,united states, (Beaverton, Oregon). LOGO : swoosh SLOGAN : just do it PRODUCTS : athletic shoes, apparels, sports, equipment's and accessories . KEY PEOPLE : Philip K. Knight (Chairmen) and Mark Parker (CEO and President) INTRODUCTION :
    •  Originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track athletic Philip Knight & his coach Bill Bowerman in January.  Initially operated as a distributed of Japanese shoe maker Onitsuka Tigar.  In 1966 BRS opened its 1st retail store in California.  By 1971 BRS- Onitsuka Tigar relationship ended.  BRS used swoosh in 1971 and was registered with the U.S. patent and trade mark on Jan 22nd ,1974.  The First Shoe to carry the design that was sold to the public was a soccer shoe named Nike (1971)  In Feb. 1972 BRS introduced its 1st line of Nike shoes with the name Nike derived from the Greek Goddess Of Victory.  In 1978 BRS , Inc. . officially renamed itself as Nike , Inc.  By 1980 Nike had reached a 50% of market share in the US athletic shoe market and the company went into public  The famous slogan for Nike… just do it was coined in 1988. ORIGION & HISTORY :
    • Vision : To bring inspiration and innovation to every athlete in the world. Closed loop “If you have a body you are athlete”. - Bill bower man Mission: To be the world leading sports and fitness company.
    • NIKE FOUNDATION: The Nike Foundation leverages the power of insights, innovation and inspiration to stop the cycle of intergenerational poverty. Girl Effect: There are 250 million adolescent girls living in poverty today, and they believe they are the most powerful force for change on the planet. The girl effect is a movement. It's about making girls visible and changing their social and economic dynamics by providing them with specific, powerful and relevant resources.
    • 2013 June 2013 C.K. PRAHALAD AWARDS April 2013 CORPORATE REGISTER REPORTING AWARDS April 2013 CR MAGAZINE March 2013 FTSE4GOOD Feb. 2013 FAST COMPANY 2012 Dec. 2012 CLIMATE COUNTS Feb. 2012 FOREST FOOTPRINT DISCLOSURE PROJECT 2011 HUMAN RIGHTS COMPAIN May 2011 CERES-ACCA March 2011 AMERICAN CARBON REGISTRY March 2011 CORPORATE RESPONSIBILITY MAGAZINE 2010 WASTE MANAGEMENT & ETHISPHERE INSTITUTE Oct 2010 NEWSWEEK 2010 GREEN RANKINGS Oct 2010 MAPLECROFT CLIMATE INNOVATION INDEX March 2010 MAPLECROFT CLIMATE INNOVATION INDEX March 2010 CORPORATE RESPONSIBILITY MAGAZINE 2009 INNOVEST/CORPORATE KNIGHTS INC. 2008 FORTUNE'SMOST ADMIRED COMPANIES Feb 2008 RUNNING USA AND YOUTHRUNNER.COM 2007 WORLD WILDLIFE FUND, I.D. MAGAZINE , BUSINESS WEEK & SB20 2006,2007,2008 FORTUNE MAGAZINE AWARDS & RECOGNITION :
    • MARKETING STRATEGY: Nike promotes its products by sponsorship agreements with celebrity athletes, professional teams and college athletic teams.  Advertising In 1982, Nike aired its first national television ads, created by newly formed ad agency Wieden+Kennedy (W+K), during the broadcast of the New York Marathon. The Cannes Advertising Festival has named Nike its Advertiser of the Year in 1994 and 2003, making it the first company to receive that honor twice.  Just Do It Digital Became one of the most recognizable catch – phrases in the advertising which is belongs to Nike  Nike ID It allows sports fans to customize Nike shoes and rating in the ads that made them famous  Nike 6.0 6.0 campaign, Nike introduced a new line of t-shirt that include phases such as “dope”, “get high” and “ride pipe”.
    • SPONSORSHIP: Nike pays top athletes in many sports to use their products and promote and advertise their technology and design. Nike's first professional athlete endorser was Romanian tennis player .The first track endorser was distance runner Steve Prefontaine. Nike has also sponsored many other successful track and field athletes over the years, such as Carl Lewis, Jackie Joyner-Kersee and Sebastian Coe. The signing of basketball player Michael Jordan in 1984, with his subsequent promotion of Nike over the course of his career, with Spike Lee as Mars Blackmon, proved to be one of the biggest boosts to Nike's publicity and sales. On February 21, 2013, Nike announced it suspended its contract with Oscar Pistorius, due to his being charged with premeditated murder. Nike was the official kit sponsor for the Indian cricket team for five years, from 2006 until the end of 2010. And also the current sponsor.
    • SWOT ANALYSIS: Strengths: Nike is a very competitive organization. Strong marketing strategy. Contracts with 700 shops world wide. Strong at research & development. Weaknesses: The income of the business is still heavily dependent upon its share of the footwear market. The retail sector is very price sensitive. Lack of diversified range of sports products. Opportunities: Producing sportswear products from manufacturin g waste To develop products such as sunglasses, sports wear and jewellery. Nike is a fashion brand Threats: It is exposed to the international nature of trade. The market for sports shoe & garments are very competitive. Competitors are developing alternative brands to take away Nike's market share
    • 4P’S Product:  Nike has all range of products sports footwear , apparel, equipment's, accessories Promotion:  Direct marketing  Advertising  Public relations Price:  Shoe ranges from 30$ - 400$  Clothing ranges from 30$ - 450$ Place:  Nike sells it products to about 20000 retail accounts in US & almost 200 countries around the world
    • NIKE CATEGORIES: Nike action sports ( http://nikeinc.com/nike-action-sports ) Nike athletic training (http://nikeinc.com/nike-athletic-training) Nike basketball (http://nikeinc.com/nike-basketball) Nike football (http://nikeinc.com/nike-football) Nike football soccer ( http://nikeinc.com/nike-football-soccer) Nike running (http://nikeinc.com/nike-running) Nike sportswear (http://nikeinc.com/nike-sportswear) Nike tennis (http://nikeinc.com/nike-tennis) Nike women’s (http://nikeinc.com/nike-womens) Digital sport (http://nikeinc.com/digital-sport)
    • NIKE RUNNING :
    • NIKE EQUIPMENT'S :
    • NIKE BASKETBALL :
    • NIKE TENNIS :
    • NIKE FOOTBALL:
    • AFFILIATE BRANDS: NIKE, Inc.’s wholly-owned affiliates,  CONVERSE, INC. http://nikeinc.com/converse  HURLEY INTERNATIONAL, LLC http://nikeinc.com/hurley  JORDAN BRAND http://nikeinc.com/jordan-brand  NIKE GOLF http://nikeinc.com/nike-golf CAUSES: In 2012, Nike is listed as a partner of the (RED) campaign, together with other brands such as Girl, American Express and Converse. The campaign's mission is to prevent the transmission of the HIV virus from mother to child by 2015 (the campaign's tagline is "Fighting For An AIDS Free Generation"