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New and Emerging Technology  Ensuring Social Inclusion Alex Varley  Media Access Australia
What will we cover?
What are the things that matter? The   Trends  that affect social inclusion and media access
It’s all  about  you !
Location, location, location
Content  is king ,
Content created with captions
How is technology innovating?
www.yourlocalcinema.com.au Cinema Now
Cinema Future?
The Apps Have It
ABC iView  with captions
Caption Tube
Google voice search  How? Why does it matter?
What impact does this have on Social Inclusion? News travels faster
What impact does this have on Social Inclusion? Solutions are mainstream
What impact does this have on Social Inclusion? People with disabilities are a growing part of the market
www.mediaaccess.org.au Tel/TTY: 02 9212 6242
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New and emerging technologies - ensuring social inclusion

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New and emerging technologies are providing greater opportunities for social inclusion for people with disabilities than even before, and as a market, this proportion of the market is growing.

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  • Talking menus in a TV Chipset being used in othe rmanufacturers Developed at vast expense Looking to put it in other devices (consumer goods etc) Linking up the gaps in access – AD service, voice EPG but not TV itself
  • Customised/personalised information Mainstream access Users will work out how they will use it Voice/touch/smell? search is useful Social media is you – what is accessible? Customised information YouTube Twitter Timeshift Share with friends User-generated content Mash up
  • Everything is connected You can find what you want the world is pinpoint not linear That includes search engines Location specific – it knows where you are
  • Content is king Most user content is crap Good content always finds a way Delivery and distribution will change completely in the next 10 years, but good content never changes
  • See Mobile TV with Foxtel released last week but no captions – Deafies big users of mobile technology – missing markets here
  • Outline of what we have now Digital
  • Special glasses, wearable Rear window old news now 3D captions and description – caption art vs practical access Brazilian cinema that lets the audience program – maybe you could program CC or AD with that
  • iPhone is the most accessible technology In the region of 2,000 apps a day being developed Also moving to Blackberry and Google Android versions Play music Knows where you are Simplify getting information Shazam and other recognition
  • Needs to be accessible – caption tube for video Description services in dance Alternative ways of experiencing – tactile, Theme parks Even shop products – notes on specific exhibit
  • Automatic Sure not perfect, but what a lot of content Last week Universal Subtitles released
  • How Google used telephone searches to create a voice search engine that works And what impications does that have? Google Goggles, Translate Virtual siberian railway
  • Location specific is important – iPhone app for accessible cinema Websites are no longer linear – search engines incl in title – Google analytics is scary but useful People expect customised information – smart guides in DC Individuals not mass market - Social media and word of mouth become important – twitter, link Don’t do what National Museum did with Giant Braille on outside and inside no blind access Apps needed
  • The market is a gradual scale, not a black/white yes/no pattern Means deaf consumers want same things and should have them in basic set up New business/comms challenge is customising the main product using existing features for it to work for individuals Specialist things are dead-end, although useful for showing the mainstream that it’s not that hard!
  • Location specific is important – iPhone app for accessible cinema Websites are no longer linear – search engines incl in title – Google analytics is scary but useful People expect customised information – smart guides in DC Individuals not mass market - Social media and word of mouth become important – twitter, link Don’t do what National Museum did with Giant Braille on outtide and inside no blind access Apps needed
  • Transcript of "New and emerging technologies - ensuring social inclusion"

    1. 1. New and Emerging Technology Ensuring Social Inclusion Alex Varley Media Access Australia
    2. 2. What will we cover?
    3. 3. What are the things that matter? The Trends that affect social inclusion and media access
    4. 4. It’s all about you !
    5. 5. Location, location, location
    6. 6. Content is king ,
    7. 7. Content created with captions
    8. 8. How is technology innovating?
    9. 9. www.yourlocalcinema.com.au Cinema Now
    10. 10. Cinema Future?
    11. 11. The Apps Have It
    12. 12. ABC iView with captions
    13. 13. Caption Tube
    14. 14. Google voice search How? Why does it matter?
    15. 15. What impact does this have on Social Inclusion? News travels faster
    16. 16. What impact does this have on Social Inclusion? Solutions are mainstream
    17. 17. What impact does this have on Social Inclusion? People with disabilities are a growing part of the market
    18. 18. www.mediaaccess.org.au Tel/TTY: 02 9212 6242
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