New and emerging technologies - ensuring social inclusion
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New and emerging technologies are providing greater opportunities for social inclusion for people with disabilities than even before, and as a market, this proportion of the market is growing.

New and emerging technologies are providing greater opportunities for social inclusion for people with disabilities than even before, and as a market, this proportion of the market is growing.

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  • Talking menus in a TV Chipset being used in othe rmanufacturers Developed at vast expense Looking to put it in other devices (consumer goods etc) Linking up the gaps in access – AD service, voice EPG but not TV itself
  • Customised/personalised information Mainstream access Users will work out how they will use it Voice/touch/smell? search is useful Social media is you – what is accessible? Customised information YouTube Twitter Timeshift Share with friends User-generated content Mash up
  • Everything is connected You can find what you want the world is pinpoint not linear That includes search engines Location specific – it knows where you are
  • Content is king Most user content is crap Good content always finds a way Delivery and distribution will change completely in the next 10 years, but good content never changes
  • See Mobile TV with Foxtel released last week but no captions – Deafies big users of mobile technology – missing markets here
  • Outline of what we have now Digital
  • Special glasses, wearable Rear window old news now 3D captions and description – caption art vs practical access Brazilian cinema that lets the audience program – maybe you could program CC or AD with that
  • iPhone is the most accessible technology In the region of 2,000 apps a day being developed Also moving to Blackberry and Google Android versions Play music Knows where you are Simplify getting information Shazam and other recognition
  • Needs to be accessible – caption tube for video Description services in dance Alternative ways of experiencing – tactile, Theme parks Even shop products – notes on specific exhibit
  • Automatic Sure not perfect, but what a lot of content Last week Universal Subtitles released
  • How Google used telephone searches to create a voice search engine that works And what impications does that have? Google Goggles, Translate Virtual siberian railway
  • Location specific is important – iPhone app for accessible cinema Websites are no longer linear – search engines incl in title – Google analytics is scary but useful People expect customised information – smart guides in DC Individuals not mass market - Social media and word of mouth become important – twitter, link Don’t do what National Museum did with Giant Braille on outside and inside no blind access Apps needed
  • The market is a gradual scale, not a black/white yes/no pattern Means deaf consumers want same things and should have them in basic set up New business/comms challenge is customising the main product using existing features for it to work for individuals Specialist things are dead-end, although useful for showing the mainstream that it’s not that hard!
  • Location specific is important – iPhone app for accessible cinema Websites are no longer linear – search engines incl in title – Google analytics is scary but useful People expect customised information – smart guides in DC Individuals not mass market - Social media and word of mouth become important – twitter, link Don’t do what National Museum did with Giant Braille on outtide and inside no blind access Apps needed

New and emerging technologies - ensuring social inclusion Presentation Transcript

  • 1. New and Emerging Technology Ensuring Social Inclusion Alex Varley Media Access Australia
  • 2. What will we cover?
  • 3. What are the things that matter? The Trends that affect social inclusion and media access
  • 4. It’s all about you !
  • 5. Location, location, location
  • 6. Content is king ,
  • 7. Content created with captions
  • 8. How is technology innovating?
  • 9. www.yourlocalcinema.com.au Cinema Now
  • 10. Cinema Future?
  • 11. The Apps Have It
  • 12. ABC iView with captions
  • 13. Caption Tube
  • 14. Google voice search How? Why does it matter?
  • 15. What impact does this have on Social Inclusion? News travels faster
  • 16. What impact does this have on Social Inclusion? Solutions are mainstream
  • 17. What impact does this have on Social Inclusion? People with disabilities are a growing part of the market
  • 18. www.mediaaccess.org.au Tel/TTY: 02 9212 6242